Analysing New Product Development Projects Incorporating Real Options: A Basic Model and Case Study

Author(s):  
C. E. Nissen ◽  
L. Pretorius ◽  
A. de Klerk
DYNA ◽  
2020 ◽  
Vol 87 (212) ◽  
pp. 179-188 ◽  
Author(s):  
Néstor Raúl Ortíz Pimiento ◽  
Francisco Javier Diaz Serna

New product development projects (NPDP) face different risks that may affect the scheduling. In this article, the purpose was to develop an optimization model to solve the RCPSP in NPDP and obtain a robust baseline for the project. The proposed model includes three stages: the identification of the project’s risks, an estimation of activities’ duration, and the resolution of an integer linear program. Two versions of the model were designed and compared in order to select the best one. The first version uses a method to estimate the activities’ duration based on the expected value of the impact of the risks and the second version uses a method based on the judgmental risk analysis process. Finally, the two version of the model were applied to a case study and the best version of the model was identified using a robustness indicator that analyses the start times of the baselines generated.


2007 ◽  
Vol 38 (4) ◽  
pp. 45-59 ◽  
Author(s):  
Vittorio Chiesa ◽  
Federico Frattini ◽  
Valentina Lazzarotti ◽  
Raffaella Manzini

Author(s):  
J Poolton ◽  
I Barclay

There are few studies that have found an adequate means of assessing firms based on their specific needs for a concurrent engineering (CE) approach. Managers interested in introducing CE have little choice but to rely on their past experiences of introducing change. Using data gleaned from a nine month case study, a British-wide survey and a series of in-depth interviews, this paper summarizes the findings of a research study that examines how firms orientate themselves towards change and how they go about introducing CE to their operations. The data show that there are many benefits to introducing CE and that firms differ with respect to their needs for the CE approach. A tentative means to assess CE ‘needs’ is proposed which is based on the level of complexity of goods produced by firms. The method is currently being developed and extended to provide an applications-based framework to assist firms to improve their new product development performance.


2010 ◽  
Vol 27 (3-4) ◽  
pp. 172-182 ◽  
Author(s):  
Effrosyni Petala ◽  
Renee Wever ◽  
Chris Dutilh ◽  
Han Brezet

2011 ◽  
Author(s):  
Chun-Yu Lin ◽  
Amy H. I. Lee ◽  
Ilias Kotsireas ◽  
Roderick Melnik ◽  
Brian West

2012 ◽  
Vol 452-453 ◽  
pp. 253-257 ◽  
Author(s):  
Li Lin ◽  
Xian Sheng Ran ◽  
Tian Hong Luo

This study extends the new product development (NPD) to a new field; Market Driving Digital New Product Development Method is addressed in this paper, which is based on reverse engineering and rapid prototyping technology. This study finds that the higher the effort on marketing-R&D process, the less possible it might encounter risk. Thus, a better NPD performance can be achieved by market driving Digital NPD method (MDDNPD).A case study of All-Terrain Vehicle (ATV) is used to illustrate the new method. We believe that the proposed methodology will have a positive impact on the future new product development.


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