The Effect of Country‐of‐Origin Image on Purchase Intention. The Mediating Role of Perceived Quality and Perceived Price
2020 ◽
Vol 5
(6)
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Keyword(s):
This study aims to evaluate the impact of Country-of-origin image on purchase intention through two mediating variables (perceived quality and perceived price). After a short literature review, an empirical study was conducted among 120 participants. Results indicate that the country-of-origin Image has a positive impact on perceived quality and perceived price. They also highlight the mediating role of perceived price in the relationship between Country‐of‐origin image and purchase intention.
2011 ◽
Vol 14
(3)
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pp. 56-67
Keyword(s):
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2019 ◽
Vol 38
(3)
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pp. 283-295
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Keyword(s):
The Impact of Events Sponsorship on Attendee’s Purchase Intention: The Mediating Role of Brand Image
2016 ◽
Vol 11
(8)
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pp. 162
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