Recruitment Through AI in Selected Indian Companies

Artificial intelligence (AI) is being used very pervasively with the ever-evolving and competitive business world and has become the 21st-century buzzword. Countless innovations in technology have pushed businesses to make their value creation processes more effective and customer friendly. Digitization has played a significant role in reshaping the different human resource functions and processes. This study aims to elucidate the acceptance of automation in human resource management by employers and the degree to which recruiters can use AI to hire people. The study incorporates a thematic analysis approach, and the data is collected from primary sources by conducting semi-structured interviews with four experts working in IT organizations. This research would be useful for recruiters and HR managers to consider the fields of AI implementation and management to take advantage of cost-cutting technical developments.

Role of Trust in Influencing Service Recommendation from Customers for Beauty Service Industry

The research aims to deconstruct trust in beauty service into underlying latent variables with observable predictors. It further analyses the influence of these latent variables on the service recommendation behaviour of customers for beauty service. Factor reduction using EFA and structural equation modelling using CFA with AMOS 18 was applied on two samples of 214 and 225 respondents. The two latent constructs strongly representing trust were identified as “trust due to customer education” and “trust due to safety and hygiene.” These factors were found to play a significant role in service recommendation when it comes to beauty service.

Structural Investigation of Export Assistance and Performance of Handloom Exporters

The previous literature highlighted the importance of export assistance to uplift export activities of small and medium scale enterprises (SMEs). However, those studies could not test the feasibility of introduced export assistance for the targeted population. This study focuses on export assistance provided by the government institutions to the handloom exporters and its relationship with their perceived quantitative export performance. A detailed literature review of the existing export assistance programmes led to the categorization in four aspects, that is, financial support, informational support, facilitating support, and education/training support. A model is proposed based on identified variables depicting the relationship between export assistance and handloom exporters’ perceived quantitative export performance. In order to develop the model, first-order confirmatory factor analysis (CFA) was initially applied for validity measures. Subsequently, second-order CFA was applied due to the presence of multicollinearity among the variables due to the undistinguishable response of the chosen sample units towards export assistance. Thus, the study investigated the relationship of each of the four identified export assistance elements with the quantitative performance of Handloom exporters.

Book review: Sarah Frier. 2020. No Filter: The Inside Story of how Instagram Transformed Business, Celebrity and Our Culture

Sarah Frier. 2020. No Filter: The Inside Story of how Instagram Transformed Business, Celebrity and Our Culture. Penguin Random House, pp. 352, $15.73, ISBN: 9781847942548 (Paperback).

Swami Vivekananda’s Karma Yoga and Seligman’s PERMA Model: A Conceptual Study

The contemporary human civilization has reached the peaks of accomplishment in various knowledge domains. However, people are so obsessed with their extrinsic achievements that they have forgotten to see the psychological damage caused to themselves. So, it is very crucial to explore the remedies for psychological aberrations caused by the strains of modernization. In this regard, the research article attempts to explore two psychological frameworks: Vivekananda’s Karma Yoga and Seligman’s PERMA (Positive Emotions, Engagement, Relationships, Meaning, and Accomplishment) Model. Vivekananda’s Karma Yoga places character as the centre of influence and the positive character produces appropriate behavioural or cognitive patterns. He also infers on other dimensions of positive psychology such as integration of three Gunas (Samkhya Philosophy), altruism in work and the concept of Vasudeva Kutumbakam. Besides, the article tries conceptualizing the dimensions of Karma Yoga with the PERMA Model. Seligman’s PERMA Model acts as the foundation to the western concept of positive psychology and offers objective strategies to nurture positivity in people. Although there is a subjective or objective variation in these Indian and Western frameworks, there is a commonality in each dimension of these frameworks. The research article tries to exemplify commonalities among these dimensions and their applicability in achieving personal transformation. The article also exemplifies the application value of Karma Yoga and PERMA model at the workplace and how these two frameworks may be integrated to infuse more intrinsic and extrinsic positivity in the professionals. The scope of the conceptual study is widely elaborated in the article and it may be an enlightening outcome for the professional working in the corporate world.

The Impact of Corporate Social Responsibility on Reputation: A Study on Top 100 Companies Operating in India

Corporate social responsibility (CSR) performance is judged against the disclosure made by the companies in their Sustainability Reports or Business Responsibility Reports. CSR theoretically as argued in the literature enhances company credibility and in turn, influences the perception of the stakeholders in improving Corporate Reputation (CR). This article examines this claim by empirically investigating the top 100 companies’ CSR disclosure and their reputational score. The analysis renders a finding which is contradictory to the common belief that CSR significantly impacts reputation building.

Measuring Total Reward Satisfaction: Scale Development and Empirical Validation for Public Sector Employees in India

The poor performance of many public sector undertakings in India, due to ill-structured reward strategy and the resulting employee dissatisfaction leading to reduced employee loyalty, is a matter of high concern. The purpose of this study is to develop a comprehensive scale to measure employee’s total reward satisfaction by identifying the contributing factors and test its empirical validity in the Indian context. A suitable instrument was developed by adapting the items associated with five major dimensions of rewards identified from the literature in addition to other relevant items to the Indian context. Sample data was collected from various public sector industries in South India. The exploratory factor analysis revealed seven factors as the total reward dimensions instead of five in the base model. Confirmatory factor analysis confirmed the reliability and validity of the instrument. This validated measurement scale with 23 items and seven dimensions can be used as an effective tool for assessing employee satisfaction based on their various reward dimensions and make necessary modifications in the prevailing rewarding pattern for better employee and organizational performance.

“They Overestimate Me All the Time:” Exploring Imposter Phenomenon among Indian Female Software Engineers

Imposter phenomenon is defined as a self-perception of intellectual fraudulence despite achieving objective success and accomplishments. Imposter phenomenon has been rigorously explored among high-achieving career professionals. The present qualitative study is an attempt to explore imposter phenomenon experiences among female software engineers in the Indian Information and Technology sector. The data, derived through in-depth and semi-structured interviews, has been analysed through a hybrid of an inductive and a theoretical thematic analysis method. Clance and Imes’ (1978, Psychother: Theory Res Pract, 15(3):241) article, “The Imposter Phenomenon in High Achieving Women: Dynamics and Therapeutic Intervention,” has been used for screening the sample and also, as a theoretical lens. The study reveals that external attribution of success, fear of failure, anxiety, and devaluing accomplishments are core psychological processes associated with the imposter phenomenon experience. The current work further found that parenting patterns characterized by lack of praises, comparison among siblings, lack of trust in children’s potential, and strict gender values are significant antecedents of Imposter Phenomenon.

A Study on Effect of Job Design and Ergonomics on Employee Performance in Indian Automotive Sector

Growing competition and the increasing need for adaptability often require organizations to switch and convert themselves according to the demand of circumstances. In this process of reformation, employee performance gets affected by many aspects. Aiming at connecting two broad occupational concepts this article analyses and tests the effect of Job Design and Ergonomics on Employee Performance and the relatedness of Job Design and Ergonomics. The research was conducted in 32 organizations, having managers and supervisors at about 64 categories of designations handling teams of workers in the manufacturing units, of the automotive sector of India. This quantitative study, based on a sample collected through 5 points Likert scale questionnaires, was analysed using Confirmatory Factor Analysis (CFA), correlation, and multivariate regression analysis. The results manifested that CFA model and regression analysis described a significant impact of Job Design and Ergonomics on Employee Performance. The correlation outcomes revealed that Job Design and Ergonomics were well connected having p-value of .00, p < .005. The findings suggested, while focusing on improving the employee upshot, it becomes necessary for organizations to include Ergonomics in Job Design as a Design for Safety.

Knowledge Management Initiatives for Tackling the COVID-19 Pandemic in India

Even though India, with the second-largest population on the planet, had taken early careful steps through screening and activating the integrated disease surveillance program movement, the COVID-19 disease was yet spreading once the lockdown was lifted in 2020. Thus, not only India but the entire world is dreading the impact of the COVID-19 pandemic. The present work offers reporting and investigations of the current issues about COVID-19, particularly from March to November 2020 in India. The authors have done an exhaustive analysis of media reports, government briefings, social platforms and present five knowledge management initiatives through a framework to improve the current state of response.