scholarly journals Subsequent Reaction to Online Advertisement Disturbance

2017 ◽  
Vol 3 (3) ◽  
pp. 1
Author(s):  
Jane Lu Hsu ◽  
Jia-Hsiang Pann
Keyword(s):  
Searching Behavior ◽  
Price Promotion ◽  
Subsequent Reaction ◽  
Information Searching ◽  
Internet Users ◽  
Online Advertisements ◽  
Online Advertisement ◽  
And Function ◽  
Cluster Design ◽  
Information Searching Behavior

The objective of this study is to examine subsequent reaction to online advertisements in information searching prior to product purchase. Total valid samples were 283, out of 300 surveyed respondents. The mobile phone is used in this study as objects. The informativeness of online advertisements including dimensions of price/promotion, service, design, and function are what respondents intend to view. For respondents in the ad-neutral cluster, price/promotion and service are factors valued more importantly. On the contrary, for respondents in the ad-annoyed cluster, design and function are more important factors than price/promotion and service in terms of information upon seeing online advertisements. The results indicate internet users are aware of online advertisements and understand the disturbance caused by online advertisements is unavoidable. When internet users are disturbed and the annoyance can be tolerated, the information searching behavior goes on.  When internet users are disturbed and the annoyance cannot be tolerated, the information searching behavior is terminated.  The effort of designing online advertisements ended up with users’ ignorance or termination can be wasted and useless. Marketers and advertisers not only try to attract attentions of online users with advertisements, but also need to restrict the annoyance or disturbance of online advertisements to an acceptable level to reduce the opportunities of being ignored or terminated.

scholarly journals The Influence of Flow Experience on Online Consumers’ Information Searching Behavior: An Empirical Study of Chinese College Students

2020 ◽  
Vol 4 (4) ◽  
pp. 250-257
Author(s):  
Lin Wang ◽  
Suhan Wang
Keyword(s):  
College Students ◽  
Perceived Control ◽  
Rapid Development ◽  
Flow Experience ◽  
Searching Behavior ◽  
Information Searching ◽  
Chinese College Students ◽  
Online Consumers ◽  
Negative Effect ◽  
Information Searching Behavior

AbstractWith the rapid development of the online shopping market in recent years, flow theory has become one of the main theories used to explore online consumers’ shopping behaviors. Although flow experience may influence information searching behavior, little is known about this topic. This study explored the impacts of flow experience on online consumers’ information searching behavior in festival shopping. The questionnaire survey was conducted in several universities in China. The data, collected from 154 college students, were analyzed quantitatively. As the three key components of flow experience, perceived pleasure has negative effect on information searching frequency, whereas concentration has positive effect on information searching frequency. Perceived control does not have a significant impact on information searching frequency. It also revealed consumers’ information searching behavior positively affecting their purchase intentions in this special shopping context. We found that flow experience is an important psychological factor influencing online consumers’ information searching behavior. The study enriches the emotional dimension of information behavior model and provides insight into the relationships between positive psychological variables with flow experience as the representation and information searching behavior in shopping context.

scholarly journals Problema Bidang Pertanian

2021 ◽  
Author(s):  
A.Sry Aska Resky
Keyword(s):  
Searching Behavior ◽  
Information Searching ◽  
Information Searching Behavior

Penulisan ini bertujuan untuk mengetahui unsur yang menentukan berlangsungnya aktivitas pertanian seperti tenaga dan keterampilan manusia, alat produksi pertanian, sarana produksi (saprodi) pertanian dan lahan pertanian. Akar masalah di bidang pertanian adalah problem penguasaan lahan. Metode artikel ini menggunakan sestem pencarian informasi (information searching behavior) merupakan perilaku yang dilakukan oleh pencari informasi dalam berinteraksi dengan segala jenis sistem informasi. Hasil artikel ini mendapatkan informasi tentang kehidupan para petani di Indonesia dan juga berbagai kendala mereka yang masih belum memiliki mempunya milik lahan pertanian juga solusi sistem ekonomi kapitalisme dan dampak sistem ekonomi kapitalisme dan solusi sistem ekonomi islam

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