scholarly journals Generation Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control

2018 ◽  
Vol 3 (2) ◽  
pp. 30
Author(s):  
Noor’ain Mohamad Yunus ◽  
Rohana Mat Som ◽  
Afiza Abdul Majid ◽  
Ungku Munirah Ungku Abdul Aziz ◽  
Mohd Khalid Mohd Abas
Keyword(s):  
Decision Making ◽  
Generation Y ◽  
Purchase Intention ◽  
Personal Care Products ◽  
Behavioural Control ◽  
Consumer Decision Making ◽  
Personal Care ◽  
Consumer Decision ◽  
Perceived Behavioural Control ◽  
Validated Questionnaire

Rising cost of living in Malaysia has negatively affected the demand for personal care products as consumers prefer to switch to cheaper alternatives. This has resulted in an increase in the number of registered and unregistered personal care products in the market. This situation has an impact on Malaysian consumption as some of the products contain hazardous and poisonous ingredients which may cause adverse effects on personal health. However, customers still consume the products although they are aware and conscious of the danger and the side effects of these products for self-satisfaction. Thus, using the Theory of Planned Behaviour (TPB), this study aims to shed further light on the factors that influence consumer decision making in the purchase of personal care products among Generation Y. The study was conducted using primary approach with the use of validated questionnaire from 390 university students. The findings revealed that subjective norm and perceived behavioural control influence consumer decision making. Findings provide evidence for businesses and policy makers to better understand the factors that influence consumer decision making. Further implications allow authorized body to identify the target group and conduct programs to educate consumers to engage in good judgement before making decisions to ensure healthy consumption choices aligned with the National Strategic Plan on promoting optimal healthy lifestyles.

Examining the Trust-Based Consumer Decision-Making Model for Online Purchases in Pakistan

2021 ◽  
Vol 11 (4) ◽  
pp. 41-62
Author(s):  
Syed Afzal Moshadi Shah ◽  
Muhammad Shujjah-Ul-Islam Jadoon ◽  
Muhammad Tahir ◽  
Jamil Anwar
Keyword(s):  
Decision Making ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Negatively Associated ◽  
Decision Making Model

This paper empirically examines the trust-based consumer decision-making model in the context of a collectivist country (i.e., Pakistan). The target population of the study was the general retail consumers recruited through online survey. A total of 396 valid responses were analyzed using structural equation modeling in Smart PLS. The study reports average variance extracted, composite reliability, Cronbach alpha, and path coefficients. The results confirm that trust and benefits are positively associated with purchase intention while perceived risk is negatively associated with consumer trust. The study also reports some unique findings like information quality is found positively associated with both trust and perceived risk. Also perceived privacy protection is found negatively associated with trust and positively with risk. The study lays down a foundation for subsequent studies to further explore the phenomena. The study is the first of its kind that has examined this model in Pakistan and proposes some useful theoretical, practical, and policy-making implications.

The Persuasion Process of Sponsorship and Nonsponsorship Activation and the Dual Mediation Model

2020 ◽  
Vol 24 (2) ◽  
pp. 235-252 ◽  
Author(s):  
Vanessa Quintal ◽  
Matthew Tingchi Liu ◽  
Fahri Unsal ◽  
Ian Phau
Keyword(s):  
Decision Making ◽  
Purchase Intention ◽  
The Other ◽  
Consumer Decision Making ◽  
Mediation Model ◽  
World Cup ◽  
User Perspective ◽  
Consumer Decision ◽  
Global Brands ◽  
The Us

The current study introduces the Dual Mediation Model (DMM) as a user perspective framework to explore the persuasive process of sponsorship and nonsponsorship activation across countries and brands. Data were collected from 1,850 respondents in Australia, the US, Malaysia, and China to examine consumer decision making for Adidas (i. e., sponsor) and Nike (i. e., nonsponsor) in the associations both brands have activated with the 2002–2014 FIFA World Cup (FWC). The majority of the hypotheses were supported, suggesting the DMM's ability to explain the impacts of sponsorship and nonsponsorship activation on cognitive, affective, and conative behavior across countries. Significant differences were also perceived in the attitude–purchase intention relationship between Australia and the other countries for Adidas, and between the US and the other three countries for Nike. Theoretically, the DMM presents researchers with a user perspective framework for the persuasion process in consumer decision making, which has been empirically tested and validated across four countries and two global brands. Managerially, findings reiterate to event organizers and brand managers that sponsorship activation requires activational communication, which should culminate in unique positioning and differentiation for sponsor brands.

scholarly journals The Influence of Framing Effects on Consumer Decision-Making on Online Platforms

2019 ◽  
Vol 8 (1) ◽  
pp. 30
Author(s):  
Yiyang Hu ◽  
Yixuan Li
Keyword(s):  
Decision Making ◽  
Purchase Intention ◽  
Internet Marketing ◽  
Framing Effects ◽  
Pricing Strategy ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Partitioned Pricing ◽  
Online Travel ◽  
Service Customization

Focusing on online electronics sales and online travel service customization, the present research employed two experiments to examine the framing effects on consumer decision making in the context of internet marketing. Study1 showed that combined (vs. partitioned) pricing strategy can promote consumers’ purchase intention on e-commerce platforms. Study 2 demonstrated that downgrade (vs. upgrade) framing approach can lead to higher total sum price and less change on the default package in travel package customization settings. The results have significantly implications for marketing management in the context of internet marketing. 

scholarly journals Consumer decision-making styles of generation Y cohorts : validation of the Consumer Styles Inventory (C.S.I) in South Africa

2020 ◽  
Author(s):  
◽  
Tinashe Musasa ◽  
Keyword(s):  
South Africa ◽  
Decision Making ◽  
South African ◽  
Generation Y ◽  
Research Work ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Bivariate Correlation ◽  
Decision Making Styles ◽  
African Context

The aim of this study was to assess the applicability of the Consumer Styles Inventory (CSI) proposed by Sproles and Kendall (1986 cited by Azizi 2012:91) in determining consumer decision-making styles within South Africa. Likewise, the major problem of this study revolved around generalisability of US and European based data of consumer decision-making styles in an African context. Moreover, generational evolution necessitated the need for current introspection within an African context. Accordingly, objectives of this study included determining consumer decision-making styles of millennial South Africans, determining additional dimension(s) of the CSI model characteristic of a multi-cultural society, ascertaining an updated consumer decisionmaking style model and explore the implications associated with cohorts identified as recreational shoppers. The study adopted a quantitative survey in gathering data from millennial consumers. Structured questionnaires with Likert scales were utilised in data collection. These encompassed four aspects of research: demographic profile of sample, decision-making styles of sample, psychological orientation of sample under study and innovativeness thereof. The targeted population comprised of 400 generation Y South African consumers in which 320 were successfully selected and tested through convenience sampling. The Statistical Package for Social Sciences (SPSS) version 22 was utilised in data analysis. Factor analysis and bivariate correlation analysis were used in determining hypothesis, testing the tenability of the exploratory framework and ascertaining consumer decision-making styles characteristic of South African millennials. Empirical findings of this study were linked to literature in the latter chapters of this study. Suggestions for future research work concluded this study.

The Influence of Online Reviews on Restaurants: The Roles of Review Valence, Platform, and Credibility

2019 ◽  
Vol 18 (2) ◽  
Author(s):  
Anne-Wil van Lohuizen ◽  
Andres Trujillo-Barrera
Keyword(s):  
Decision Making ◽  
Factorial Design ◽  
Purchase Intention ◽  
Service Industry ◽  
Online Reviews ◽  
Purchase Intentions ◽  
Moderating Effect ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Practical Information

AbstractOnline reviews influence consumer decision making, retrieving valuable information about consumers to the companies. We investigate how review valence, platform type, and review credibility affect purchase intention (visit to restaurants). We use an experimental 2 × 4 between-subjects factorial design with two platforms (company websites and independent websites) and four types of review valences (neutral, negative, positive and balanced), with data of 256 respondents. Results show that purchase intentions are influenced by review valence. The effect is moderated by perceived review credibility. Review platform has no moderating effect on the influence of review valence. Results provide practical information for marketers in the service industry.

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