scholarly journals Research on the Mechanism of Consumer Responses to Corporate Social Responsibility under Multi-Industry Context in China

2011 ◽  
Vol 2 (1) ◽  
pp. 61
Author(s):  
Wang Rui ◽  
Tian Zhilong ◽  
Ma Yutao
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Product Category ◽  
Consumer Responses ◽  
Corporate Associations ◽  
Comparative Survey ◽  
Corporate Social ◽  
The Relationship ◽  
Product Association

This research examines the mechanism of consumer responses to CSR under multiindustry context in China. Data is collected by a three-industry comparative survey. The empirical results show that: 1) Two positive influences of consumers’ perceiving CSR performance on their corporate associations and product associations are respectively partially and fully mediated by consumers’ CSR trust; 2) Product category is a moderator of the relationship between consumers’ CSR trust and product association, and the positive path from product association to purchase intention. This study could help managers to understand how consumers think about CSR, and provides them strategic guidance to implement CSR programme in China.

scholarly journals Consumers’ Responses to Corporate Social Responsibility: The Mediating Role of CSR Authenticity

2021 ◽  
Vol 13 (4) ◽  
pp. 2224 ◽  
Author(s):  
Hajir Afzali ◽  
Sang Soo Kim
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Building Blocks ◽  
Conceptual Foundation ◽  
Mediating Role ◽  
Managerial Implications ◽  
Corporate Social ◽  
The Relationship ◽  
Product Association

This study uses information processing and stakeholder theories as its conceptual foundation to explore the effect of authenticity on the relationship between corporate social responsibility (CSR) activities and three key customer responses: corporate evaluation, product association, and purchase intention. We conducted a survey in South Korea to test the hypotheses. The results of the analysis of our sample consisting of 417 individuals showed that perceived CSR was positively associated with corporate evaluation, product association, and purchase intention. In addition, the mediating test results indicated that CSR authenticity mediated the relationship between perceived CSR and the three CSR customers’ responses to CSR. This study contributes to research on CSR authenticity and specifically adds to the conversation on the four CSR building blocks, namely, ethical codes, philanthropic contribution, organizational credibility, and resource accommodation in connection with CSR authenticity as a potentially valuable lens in the context of CSR. Managerial implications of these findings are also discussed.

Exploring the role of corporate social responsibility skepticism in ethical purchase intention

2019 ◽  
Vol 16 (2) ◽  
pp. 291-307 ◽  
Author(s):  
Salmi Mohd Isa ◽  
Phaik Nie Chin ◽  
Irene Liew
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Peer Influence ◽  
Purchase Intention ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Research Approach ◽  
Content Type ◽  
Corporate Social ◽  
The Relationship

Purpose Few studies exist which delve into the possible factors that prevent ethically minded consumers from translating their ethical perceptions into ethical purchase intention (EPI). Thus, this study aims to explore how consumers assess corporate social responsibility (CSR) based on several influencing factors toward EPI, with CSR skepticism (SKP) as a moderator. Design/methodology/approach This cross-sectional study is conducted through a self-administered questionnaire and uses a positive research approach with a quantitative basis of enquiry. The partial least squares–structural equation modeling- model is used to examine the causal relationship between seven independent variables of CSR assessment (i.e. CSR awareness, knowledge of CSR position of company, cause importance, price consciousness, CSR image of company, credibility of CSR efforts and peer influence) with EPI. In addition, this study also examines the moderating effect of SKP in the relationship. Findings The findings show that CSR assessment factors are important to convert mere purchase criteria into EPI and SKP does play a significant role in weakening the relationship. Originality/value This study examines the moderating effect of CSR skepticism, the exploration of which still remains very limited in current literature.

scholarly journals Efek Mediasi Kesadaran Merek pada Pengaruh Tanggung Jawab Sosial Perusahaan Terhadap Minat Nasabah Menggunakan Produk Bank Central Asia (BCA) di Jakarta

2019 ◽  
Vol 3 (6) ◽  
pp. 83
Author(s):  
Anthaony Ryann Welington
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Quantitative Method ◽  
Sampling Method ◽  
Brand Awareness ◽  
Analysis Technique ◽  
Corporate Social ◽  
The Relationship

This research aims to determine the role of brand awareness in mediating the effect between corporate social responsibility (CSR) towards purchase intention. The method used is a quantitative method with the type of research is descriptive. In this research, there are 3 variables : brand awareness, corporate social responsibility, and purchase intention. Sampling method used is purposive non-probability sampling with 129 respondents. The analysis technique used is mediation analysis. This research found that brand awareness as mediating variable significantly affect the relationship between corporate social responsibility (CSR) and purchase intention. Corporate social responsibility (CSR) through brand awareness have positive and significant influence simultaneously towards buying intention by 44.6%, and the rest 55.4% is influenced by other variables not examined in this research.

scholarly journals Tourism Corporate Social Responsibility Effects on Purchase Intention during Covid-19: Mediating Role of Trust and Moderating Role of Trust Propensity

2021 ◽  
Vol 4 (6) ◽  
Author(s):  
LIQUN W ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Ethical Responsibility ◽  
Mediating Role ◽  
Trust Propensity ◽  
Corporate Social ◽  
The Relationship ◽  
Moderating Role

Though the pyramid model of corporate social responsibility, the paper classified tourism corporate social responsibility into economic responsibility, legal responsibility, ethical responsibility, charitable responsibility and environmental responsibility. With the COVID-19 epidemic as the background, based on 250 questionnaire data, the paper proposed a structural equation model that explore the impact mechanism of tourism corporate social responsibility on tourist purchase intention during the COVID-19 epidemic. The mediation effect of trust was examined in the model. And the question whether trust propensity plays a moderating role was answered. The results of experimental studies revealed that: First, the economic responsibility, ethical responsibility and charitable responsibility have a significant positive effect on tourist purchase intention during the epidemic period. Second, trust plays a partial mediating role in the relationship between tourism corporate social responsibility and tourist purchase intention. Third, trust propensity has no moderating effect on the relationship between tourism corporate social responsibility and tourist purchase intention. Suggestions for tourism enterprises was put forwarded: except ensuring the quality of tourism products, enterprises should take corporate social responsibility into consideration of the long-term management decisions. Especially in the event of major events (COVID-19), it is more important to show the responsibility of enterprises.

Consumer reactions to corporate social responsibility brands: the role of face concern

2016 ◽  
Vol 33 (1) ◽  
pp. 52-60 ◽  
Author(s):  
Lisa C. Wan ◽  
Patrick S. Poon ◽  
Chunling Yu
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Management ◽  
Content Type ◽  
Consumer Responses ◽  
Consumer Reactions ◽  
Face Concern ◽  
Corporate Social ◽  
The Relationship

Purpose – Face concern is a personal value that refers to the extent an individual shows regard for or interest in the protection and enhancement of face. This study aims to examine the moderating influence of face concern on consumer responses to brands associated with corporate social responsibility (CSR). Design/methodology/approach – An experimental study was conducted to test the proposed conceptual model in consumer reactions to CSR brands. Findings – The results show that consumers with a high face concern (vs low face concern) have a better quality perception toward CSR brands than non-CSR brands. In addition, they also have a higher purchase intention and propensity to recommend the CSR brands than those with a low face concern. However, this interaction effect between face concern and brand type (CSR brand vs non-CSR brand) is mediated by consumers’ perceived quality of the brand. Practical implications – This study provides critical implications for the formulation of brand management strategies, particularly for international firms entering an Asian country like China where people generally have a high degree of face concern. Originality/value – This study highlights the moderating role of face concern in the relationship between consumer responses and brands associated with CSR. It also suggests the mediating role of consumers’ perceived brand quality in the relationship between brand types (CSR brands vs non-CSR brands) and consumer responses.

scholarly journals Corporate Social Responsibility and Consumer Buying Behavior in Emerging Market: A Mixed Method Study

2016 ◽  
Vol 11 (7) ◽  
pp. 211 ◽  
Author(s):  
Irfan Butt
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Mixed Method ◽  
Purchase Intention ◽  
Emerging Market ◽  
Mixed Method Study ◽  
Buying Behavior ◽  
Consumer Responses ◽  
Corporate Social ◽  
Developed World

A number of companies are involved in various social responsibility programs aimed at increasing consumer trust in their services and improve overall image of the firm. This phenomenon is prevalent in developed world but is still new in emerging economies. In a developing country like Pakistan, Corporate Social Responsibility (CSR) is affected by various factors. The purpose of this mixed method study is to examine key antecedents to consumer responses to CSR to determine a link between CSR activity and consumers’ responses to such actions. After a qualitative study, a pre-tested structured questionnaire was administered to 224 respondents. The constructs were validated using confirmatory factor analysis and regression analysis was conducted to test hypotheses. It was found that purchase intention was impacted by perceived CSR which was positively influenced by awareness while trust played a pivotal role as a mediator between CSR and purchase intention. Surprisingly, religiosity was not significantly related to CSR. The study was conducted using a hypothetical company; however more insight might be gained if the company name was used since certain consumer patterns are brand specific.

IMPLEMENTASI KINERJA KEUANGAN TERHADAP NILAI SPIRITUALITAS PRIBADI

2012 ◽  
Vol 16 (3) ◽  
pp. 332
Author(s):  
Whedy Prasetyo
Keyword(s):  
Corporate Governance ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Performance ◽  
Annual Report ◽  
Main Concern ◽  
Good Corporate Governance ◽  
Corporate Social ◽  
The Relationship ◽  
Personal Spirituality

Development of financial performance in the application of Good Corporate Governance and Corporate Social Responsibility which affects the values of honesty private individuals, in order to be able to run the accountability, value for money, fairness in financial management, transparency, control, and free of conflicts of interest (independence). The main concern in this study is focused on achieving value personal spirituality through the financial performance and capabilities of Good Corporate Governance (GCG) and Corporate Social Responsibility (CSR) in moderating the relationship with the financial performance of value personal spirituality. This study is a descriptive verifikatif. The unit of analysis in this study was 15 companies in Indonesia with a policy that has been applied through the concept since January of 2008 until now, with the support of the annual report of the company, the company's financial statements, company reports to the disclosure of Good Corporate Governance and Corporate Social Responsibility in the annual report. Overall reports published successively during the years 2008-2011. The results of this study indicate financial performance affects the value of personal spirituality, and for variable GCG obtained results that could moderate the relationship of financial performance to the value of personal spirituality. But for the disclosure of CSR variables obtained results can’t moderate the relationship with the financial performance of personal spirituality.

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