INTERNATIONAL MARKET EXPANSION BY THE POLISH FOOD INDUSTRY: REASONS, STRATEGIC GOALS AND METHODS

2020 ◽  
Vol 14 (4) ◽  
pp. 1207-1222
Author(s):  
Katarzyna Szymczyk
Keyword(s):  
Food Industry ◽  
International Market ◽  
Market Expansion ◽  
Strategic Goals

scholarly journals MOTIVATION BEHIND THE FOREIGN EXPANSION OF ŁÓDŹ VOIVODESHIP COMPANIES

2019 ◽  
Vol 18 (3) ◽  
pp. 29-36
Author(s):  
Wojciech Grzegorczyk
Keyword(s):  
Foreign Market ◽  
Primary Research ◽  
Foreign Markets ◽  
New Markets ◽  
Market Expansion ◽  
Innovative Solutions ◽  
Strategic Goals ◽  
The Subject ◽  
Strategic Motivation

The aim of the article is to present the motivation behind foreign expansion of small and medium-sized enterprises (SMEs) based in Łódź Voivodeship. In order to carry out the project the researchers analysed the literature on the subject and conducted primary research on the sample of the selected companies with the use of survey and interview questionnaires that the managers of the companies surveyed responded to in 2017 and 2018.The decisions to enter foreign markets also resulted from the fact that companies wanted to increase their turnover and profits and in some cases, as the research proved, they were also motivated by factors concerning the companies productivity. Companies perceive foreign market expansion as an opportunity to expand their product offer, enter new markets, implement innovative solutions or achieve the previously set strategic goals, which is referred to as the so called strategic motivation.

THE STUDY OF THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN FORMING LONG-TERM COMPETITIVE ADVANTAGES OF BUSINESS

2020 ◽  
Author(s):  
Tatiana Aleksandrovna Chizhova ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
International Market ◽  
Competitive Advantages ◽  
Market Expansion ◽  
Corporate Social

Today social responsibility is becoming an increasingly popular tool for market expansion - the results of numerous researches indicate that the presence or absence of a corporate social responsibility (CSR) policy in an organization has a significant impact on sales. For this reason, the study of the role of CSR in the formation of competitive advantages of companies in the long term in the international market is presented in this article.

Al Ain Dairy: managing demand and supply

2011 ◽  
Vol 1 (4) ◽  
pp. 1-10
Author(s):  
Melodena Stephens Balakrishnan
Keyword(s):  
Marketing Strategy ◽  
Inventory Management ◽  
Portfolio Management ◽  
Food Industry ◽  
Subject Area ◽  
Product Portfolio ◽  
Demand And Supply ◽  
Content Type ◽  
Market Expansion ◽  
Al Ain

TitleAl Ain Dairy: managing demand and supply.Subject areaMarketing strategy, retail/sales management and logistics.Study level/applicabilityUndergraduate and postgraduate.Case overviewAl Ain Dairy works is in one of the most highly competitive industries in the world – the food industry. In the dairy business, choice, freshness, safety standards, inventory management, supply chain and marketing are key to sustainability. Al Ain Diary explains some key challenges in this industry for managing and planning sales. This case builds on a previous case and can be used to teach marketing strategy, retail management and logistics. The case also gives an idea on the food industry especially the dairy market and some of the challenges associated with it.Expected learning outcomesStudents can try forecasting and planning sales based on seasonal trends. Since the process complexity increases as the number of stock keeping units increase, the case provides a rich context of a company where inventory management is a key to success. Product portfolio management is another subject area of focus in this case. For market expansion, students can look at current organizational and market constraints, organizational competencies (and their transferability), and market synergies and similarities to recommend strategy.Supplementary materialsTeaching notes.

The Hybrid Structures of International New Ventures

2008 ◽  
Vol 9 (1) ◽  
pp. 33-42 ◽  
Author(s):  
Magne Sivert Berg ◽  
Arild Aspelund ◽  
Roger Sørheim
Keyword(s):  
Social Capital ◽  
New Ventures ◽  
International Market ◽  
Social Capital Theory ◽  
Hybrid Structures ◽  
International New Ventures ◽  
International Governance ◽  
Capital Theory ◽  
Market Expansion

This paper gives a social capital perspective on the internationalization process of new firms. The point of departure is international new ventures (INVs) and their frequent use of hybrid structures for government of international activities. The purpose is to shed new light on the INV phenomenon by studying the role of social relationships in the establishment, management and performance of international governance structures and access to resources for international market expansion. By combining knowledge from the international entrepreneurship literature with social capital theory, the authors construct several propositions on the relationship between properties of social capital embedded in the new firm and their ability to form effective international market channels and deliver high long-term performance. This conceptual study suggests that social capital is indeed conducive to the overall performance of INVs. However, empirical research is desirable – and, based on the propositions from this study, the authors propose a research agenda emphasizing the need for a longitudinal study of INV organizations with regard to the role of social capital in attracting and controlling international market resources.

Vardhman Envirotech: expanding by making world water positive

2021 ◽  
Vol 11 (4) ◽  
pp. 1-27
Author(s):  
Amarpreet Singh Ghura ◽  
Abhishek Abhishek
Keyword(s):  
International Market ◽  
International Markets ◽  
Case Discussion ◽  
Content Type ◽  
Market Expansion ◽  
Link Type ◽  
Academic Level ◽  
The Government ◽  
The Way ◽  
Recharge Well

Complexity academic level The case provides an opportunity for participants to step into the shoes of Doshi and plan a way to expand Vardhman Envirotech (VE) business by either entering the government segment or by undertaking international market expansion. In doing so, participants should understand the existing strategy by taking into consideration the aspects regarding the manner in which VE’s Injection Recharge Well differs from the existing recharge well solutions. VE lack of experience in government segment, as well as international markets provides an interesting context for the case discussion wherein participants have to examine the positives and challenges of both expansion opportunities and decide the way forward. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS3: Entrepreneurship.

CULTURE AND TOURISM IN DUBROVNIK

2003 ◽  
Vol 9 (1) ◽  
pp. 1-16
Author(s):  
Ivo Ban ◽  
Vesna Vrtiprah
Keyword(s):  
Cultural Heritage ◽  
Future Development ◽  
International Market ◽  
Market Position ◽  
The Future ◽  
Strategic Goals

Dubrovnik's market position was weakening already in the latter half of the 1980s, and the long absence from the evermore demanding tourist market as a consequence of war created additional problems. All this, alongside the unavoidable process of transition and other associated problems, contributed to the serious difficulties facing Dubrovnik's tourism. This paper explores the kind of consequences war had on the tourism of Dubrovnik and the extent to which cultural heritage was adequately represented both in the tourist supply of Dubrovnik and on the international market. The purpose is to complete an analysis of the existing situation as a basis for the formulation of future strategic goals. With this in mind, the paper presents some directions for the future development of tourism in Dubrovnik.

Venturing Into International Construction Project: Malaysian Perspective

2014 ◽  
Vol 2 (1) ◽  
pp. 142-156
Author(s):  
Ali Alashwal ◽  
Kashan Pirzada
Keyword(s):  
Construction Projects ◽  
International Market ◽  
Local Economy ◽  
External Factors ◽  
Term Survival ◽  
Construction Firms ◽  
International Construction ◽  
Market Expansion ◽  
International Projects ◽  
Internal And External Factors

The growing need for construction of all types coupled with a tight monetary supply has provided the construction industry with a big challenge to cut cost. According to Mendelson and Greenfield (1996) the remaining part of the twentieth century would involve corporations, institutions and government in a race to survive. A tremendous demand of development worldwide has gained interest of Malaysian construction firms to venture into international construction domain. Identifying and analysing major determinants of the firm's internal and external factors are crucial in order to ease the complexity in global market expansion. This study identifies the factors that are involved in reduction of international projects and its implications on the local economy and contractor companies. Construction projects are currently progressing slowly around the world as a result of the recent global economic crisis. In order to accommodate public needs within the current economic situation, the Malaysian Government has restricted the procurement of public sector projects to "necessary to meet public need" projects only thus narrowing the number of domestic projects available. Consequently, most major contractors have decided to change their focus by looking into international projects outside Malaysia not only to ensure the viability of their businesses but also for long-term survival. Although some Malaysian contractors have managed to penetrate successfully into international construction projects, Finally, this study is of relevance to Malaysian construction firms as it systematically highlights the internal and external factors those may affect their performance in international market. Type of Paper: Review Keywords: International Market; Malaysian Perspective; Causes; Critical Factors.

Sign in / Sign up

Export Citation Format

Share Document