THE STUDY OF THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN FORMING LONG-TERM COMPETITIVE ADVANTAGES OF BUSINESS

2020 ◽  
Author(s):  
Tatiana Aleksandrovna Chizhova ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
International Market ◽  
Competitive Advantages ◽  
Market Expansion ◽  
Corporate Social

Today social responsibility is becoming an increasingly popular tool for market expansion - the results of numerous researches indicate that the presence or absence of a corporate social responsibility (CSR) policy in an organization has a significant impact on sales. For this reason, the study of the role of CSR in the formation of competitive advantages of companies in the long term in the international market is presented in this article.

scholarly journals Analysis of social responsibility of mining companies in the international market

2021 ◽  
Vol 303 ◽  
pp. 01003
Author(s):  
Olena Kozyrieva ◽  
Nataliia Tkalenko ◽  
Valentina Vyhovska ◽  
Alina Pinchuk
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Sustainability ◽  
International Market ◽  
World Market ◽  
The World ◽  
Governance Practice ◽  
Corporate Governance Practice ◽  
Corporate Social

The article proves that the implementation of the principles and use of the tools of corporate social responsibility can increase the reputation of the corporation and its activity in the world market. The purpose of the article is to substantiate and determine the role of corporate social responsibility of the mining and metals companies in ensuring and improving their reputation in the world market. The article substantiates that the low level of corporate governance practice and insufficient part of social contribution to the companies negatively affect formation of corporate social responsibility of the corporations. The article analyzes the indicators of Corporate sustainability and Transparency for 2018-2019 according to the professional rating of the largest Ukrainian mining and metals companies, based on leading international practices. The analysis of indicators made it possible to identify the proportional dependence of the reputation of the corporation on the measures of corporate social responsibility that the latter implements. It is determined on the basis of the study that corporate social responsibility is an effective tool to increase the competitiveness of mining and metals companies.

scholarly journals PERAN MODERASI PERCEIVED CORPORATE SOCIAL RESPONSIBILITY DALAM PENGARUH TRUST TERHADAP LOYALITAS DAN REPURCHASE INTENTION PADA AIR MINUM DALAM KEMASAN MEREK AQUA DI SURABAYA

2017 ◽  
Vol 9 (2) ◽  
Author(s):  
Christina Esti Susanti
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Repurchase Intention ◽  
Marketing Managers ◽  
Corporate Social ◽  
Customer Trust ◽  
The Impact

In recent business competition, marketing managers try to satisfying consumers and building stable-long term relationship between company and consumer. The relationship needs consumer’s trust to company. That is why marketing managers are interested in knowing the impact of trust, loyalty and corporate social responsibility (CSR) toward customer retention (repurchase intention) in order to develop the long term profitability of the company. The long term relationship with consumers results in profitability and also impacts of survival and company development. In other word, trust influences toward loyalty and consumer retention. In the same moment, it is not surprising that academicians and practitioner effort to understand trust, customer loyalty, repurchase intention and CSR. This research examines firstly, influence of customer trust toward customer loyalty. Secondly, the research examines influence of customer loyalty toward repurchase intention. Thirdly, the research examines the role of perceived CSR as a moderating variable on the influence customer trust toward customer loyalty. The packaged-drinking water Aqua is taken as the research context because the Aqua company have donated 10 litter clean water in East Indonesia for each of one litter consumer buying. The result of the research shows that perceived CSR play a strong and positive role of influencing trust toward loyalty. Otherwise, trust influences strongly toward loyalty and loyalty influences strong enough toward repurchase intention. The result is expected to give managerial benefit for Aqua Company and also theoretical development in marketing related to the moderation role of perceived CSR in the influence of trust toward loyalty and repurchase intention.

scholarly journals Can strategic corporate social responsibility drive corporate innovation?

2021 ◽  
Vol 52 (1) ◽  
Author(s):  
Zhenzhen Yang ◽  
Hanning Su ◽  
Wenzhang Sun
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Market Competition ◽  
Economic Consequences ◽  
Business And Society ◽  
Corporate Innovation ◽  
Strategic Csr ◽  
Corporate Social

Purpose: In practice, an increasing number of economic entities have begun to consider strategic corporate social responsibility (CSR) as an opportunity to create a win-win situation for the organisation and the society. The existing literature has yet to soundly corroborate the role of strategic CSR in corporate innovation. This study examines the relationship between strategic CSR and innovation.Design/methodology/approach: The empirical regression models are estimated to analyse the data collected from 2817 firms yielding 18 845 firm–year observations from 2001 to 2014 in the United States.Findings/results: The findings indicate that firms with strategic CSR generate more and better innovation outputs. The positive effect is more pronounced when institutional ownership is lower, when firm size is larger, and when product market competition is more intense. In terms of economic consequences, firms with strategic CSR actually have higher commercial value and are less likely to suffer loss from failed innovation.Practical implications: To establish a sustainable relationship with stakeholders and realise the long-term development of business and society, enterprises should engage in strategic CSR in a planned manner based on their own resources and professional expertise.Originality/value: The study sheds light on a growing body of literature that investigates the real consequences of firms’ strategic CSR, and explains the growing recognition of the importance of strategic CSR.

scholarly journals Reputational Risk and Corporate Social Responsibility: How to Make CSR Policies Attractive to Productive Corporations

2015 ◽  
Vol 10 (1) ◽  
Author(s):  
David Echeverry Botero
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Environmental Harm ◽  
Main Task ◽  
Competitive Advantages ◽  
Sustainable Business ◽  
Economic Theories ◽  
Reputational Risk ◽  
Corporate Social

In traditional economic theories, corporation main task is only to generate profits for the investors. However, in modern global economies, some companies have more money and power than many countries, many activist sectors and governments began to look closely at the role of those businesses in order to prevent abuses and environmental harm, and such an audit would create reputational risk that can strongly affect companies’ profits.<br />Although some corporations undervalue Corporate Social Responsibility (CSR) policies, these could be a way to mitigate reputational risks, generate competitive advantages and new forms of competition, increase the value of the stocks and shares, and be the key to sustainable business.

The Ethics of Petroleum

2017 ◽  
Author(s):  
Jonathon W. Moses ◽  
Bjørn Letnes
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Host Country ◽  
Corporate Citizenship ◽  
Costs And Benefits ◽  
Political Actors ◽  
Oil Companies ◽  
Corporate Social ◽  
Oil Company

This chapter considers the role of international oil companies (IOCs) as global political actors with significant economic and political power. In doing so, we weigh the ethical costs and benefits for individuals, companies, and states alike. Using the concepts of “corporate social responsibility” (CSR) and “corporate citizenship” as points of departure, we consider the extent to which international oil companies have social and political responsibilities in the countries where they operate and what the host country can do to encourage this sort of behavior. We examine the nature of anticorruption legislation in several of the sending countries (including Norway), and look closely at how the Norwegian national oil company (NOC), Statoil, has navigated these ethical waters.

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