scholarly journals TRA (THEORY OF REASONED ACTION) MODEL OF SUSTAINABLE BEHAVIORAL INTENTIONS IN CULINARY SMEs IN SURABAYA

2019 ◽  
Vol 1 (2) ◽  
pp. 273-284
Author(s):  
Jun Surjanti ◽  
Yoyok Soesatyo Sanaji ◽  
Setya Chendra Wibawa
Keyword(s):  
Behavioral Intentions ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Reasoned Action Model ◽  
Action Model

Understanding Gender Differences in m-Health Adoption: A Modified Theory of Reasoned Action Model

2014 ◽  
Vol 20 (1) ◽  
pp. 39-46 ◽  
Author(s):  
Xiaofei Zhang ◽  
Xitong Guo ◽  
Kee-hung Lai ◽  
Feng Guo ◽  
Chenlei Li
Keyword(s):  
Gender Differences ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Reasoned Action Model ◽  
Action Model ◽  
Modified Theory

How People Choose and Use Their Smartphones

2019 ◽  
pp. 1592-1609
Author(s):  
Mohammad Nabil Almunawar ◽  
Muhammad Anshari ◽  
Heru Susanto ◽  
Chin Kang Chen
Keyword(s):  
Social Networking ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
The Other ◽  
Specific Product ◽  
Consumption Behavior ◽  
Brunei Darussalam ◽  
Reasoned Action Model ◽  
Action Model ◽  
The Way

Global adoption of smartphones has changed the way people communicate, interact and perform their daily tasks. Smartphones have many highly attractive features that assist people in performing their daily tasks. This paper discusses a survey on the utilization of smartphones by consumers in Brunei Darussalam (Brunei). We use the Theory of Reasoned Action Model to reveal customers preference in choosing a specific product over the other. We conducted a survey with consumers, stressing on product preferences, consumption behavior of smartphones, as well as opinions on the functionality of smartphones. Smartphones are considered very useful by the majority of the respondents who are strongly attached to them as they are heavily used in social networking. As such, smartphones have reached to become necessary devices in Brunei and for many Bruneians, performance and appearance are more important than price.

How People Choose and Use Their Smartphones

2018 ◽  
pp. 235-252 ◽  
Author(s):  
Mohammad Nabil Almunawar ◽  
Muhammad Anshari ◽  
Heru Susanto ◽  
Chin Kang Chen
Keyword(s):  
Social Networking ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
The Other ◽  
Specific Product ◽  
Consumption Behavior ◽  
Brunei Darussalam ◽  
Reasoned Action Model ◽  
Action Model ◽  
The Way

Global adoption of smartphones has changed the way people communicate, interact and perform their daily tasks. Smartphones have many highly attractive features that assist people in performing their daily tasks. This paper discusses a survey on the utilization of smartphones by consumers in Brunei Darussalam (Brunei). We use the Theory of Reasoned Action Model to reveal customers preference in choosing a specific product over the other. We conducted a survey with consumers, stressing on product preferences, consumption behavior of smartphones, as well as opinions on the functionality of smartphones. Smartphones are considered very useful by the majority of the respondents who are strongly attached to them as they are heavily used in social networking. As such, smartphones have reached to become necessary devices in Brunei and for many Bruneians, performance and appearance are more important than price.

Why do Adolescents Eat Low Nutrient Snacks Between Meals? An Analysis of Behavioral Determinants with the Fishbein and Ajzen Model

1994 ◽  
Vol 10 (1) ◽  
pp. 33-47 ◽  
Author(s):  
Ilse Mesters ◽  
Ton Oostveen
Keyword(s):  
Behavioral Intentions ◽  
Positive Attitude ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Subjective Norm ◽  
The Self ◽  
Second Grade ◽  
Frequent Users ◽  
Behavioral Determinants ◽  
And Behavior

This article presents determinants of eating sweet and fat snacks between meals by adolescents (12–15 years). A preliminary qualitative study focused on eliciting students' interpretation of the self-rated terminology ‘low nutrient sweet and fat snacks’ and the development of a written questionnaire following the principles of the theory of reasoned action (Fishbein & Ajzen, 1980). In a quantitative study a questionnaire was administered to 560 students in the first and second grade of Dutch secondary education. In the data-analysis frequent and moderate users were compared. Frequent users had a more positive attitude towards the intake of sweet and fat snacks than moderate users. The intention to consume sweet snacks was more positive for frequent users. As opposed to frequent users, moderate users had a negative intention towards consuming fat snacks between meals. Moreover, moderate users experienced more social influence against the intake of both snacks than the frequent users. This study demonstrates the usefulness of the theory of reasoned action in relation to the self-rated consumption of sweet and fat snacks eaten between meals. In predicting intention to consume such snacks, attitude turned out to be more important than subjective norm. Finally, the correlation between actual eating behavior as reported by the students, and the behavioral intentions was relatively moderate which was probably caused by inconsistency between intention and behavior.

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