A Theory of Reasoned Action model of the Chartered Accountant career choice

Global adoption of smartphones has changed the way people communicate, interact and perform their daily tasks. Smartphones have many highly attractive features that assist people in performing their daily tasks. This paper discusses a survey on the utilization of smartphones by consumers in Brunei Darussalam (Brunei). We use the Theory of Reasoned Action Model to reveal customers preference in choosing a specific product over the other. We conducted a survey with consumers, stressing on product preferences, consumption behavior of smartphones, as well as opinions on the functionality of smartphones. Smartphones are considered very useful by the majority of the respondents who are strongly attached to them as they are heavily used in social networking. As such, smartphones have reached to become necessary devices in Brunei and for many Bruneians, performance and appearance are more important than price.

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How People Choose and Use Their Smartphones

Advances in Human Resources Management and Organizational Development - Management Strategies and Technology Fluidity in the Asian Business Sector ◽

10.4018/978-1-5225-4056-4.ch014 ◽

2018 ◽

pp. 235-252 ◽

Cited By ~ 8

Author(s):

Mohammad Nabil Almunawar ◽

Muhammad Anshari ◽

Heru Susanto ◽

Chin Kang Chen

Keyword(s):

Social Networking ◽

Theory Of Reasoned Action ◽

Reasoned Action ◽

The Other ◽

Specific Product ◽

Consumption Behavior ◽

Brunei Darussalam ◽

Reasoned Action Model ◽

Action Model ◽

The Way

Global adoption of smartphones has changed the way people communicate, interact and perform their daily tasks. Smartphones have many highly attractive features that assist people in performing their daily tasks. This paper discusses a survey on the utilization of smartphones by consumers in Brunei Darussalam (Brunei). We use the Theory of Reasoned Action Model to reveal customers preference in choosing a specific product over the other. We conducted a survey with consumers, stressing on product preferences, consumption behavior of smartphones, as well as opinions on the functionality of smartphones. Smartphones are considered very useful by the majority of the respondents who are strongly attached to them as they are heavily used in social networking. As such, smartphones have reached to become necessary devices in Brunei and for many Bruneians, performance and appearance are more important than price.

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The Reasoned Action Model

The Annals of the American Academy of Political and Social Science ◽

10.1177/0002716211426097 ◽

2012 ◽

Vol 640 (1) ◽

pp. 58-80 ◽

Cited By ~ 12

Author(s):

James Jaccard

Keyword(s):

Short Term Memory ◽

Reasoned Action ◽

Full Range ◽

Explanatory Power ◽

Future Research ◽

Short Term ◽

Individual Level ◽

Reasoned Action Model ◽

The Social ◽

Action Model

The reasoned action model (RAM) of Fishbein and Ajzen has been highly influential in the social and health sciences. This article describes three areas for future research that should expand its explanatory power. One area of research focuses on an idiographic RAM that encourages researchers to pursue the estimation of RAM parameters on a per-individual level rather than through traditional nomothetic modeling. The second area encourages scientists to develop a split-second RAM, that is, a RAM that can provide perspectives on the split-second decisions people make in everyday life. Integration of the RAM with models of working (short-term) memory is stressed. The third area for research encourages scientists to develop a multioption RAM that incorporates and is responsive to the choices that people make when confronted with multiple alternatives. This perspective stresses the need to apply the RAM to the full range of behavioral options that are available to people as they contemplate performing one behavior versus another. Perspectives for theoretical advancement in each area are developed.

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Toward a Model of Exercise Motivation

Journal of Sport and Exercise Psychology ◽

10.1123/jsep.11.3.251 ◽

1989 ◽

Vol 11 (3) ◽

pp. 251-269 ◽

Cited By ~ 86

Author(s):

David A. Dzewaltowski

Keyword(s):

Social Cognitive Theory ◽

Theory Of Reasoned Action ◽

Social Cognitive ◽

Cognitive Theory ◽

Reasoned Action ◽

Exercise Program ◽

Outcome Expectations ◽

Exercise Behavior ◽

Exercise Behaviors ◽

Action Model

This study compared the ability of Bandura's social cognitive theory and Fish-bein and Ajzen's theory of reasoned action to predict exercise behavior. The theories' constructs were assessed and then the exercise behaviors of 328 individuals were recorded for the following 7 weeks. A path analysis indicated that the theory of reasoned action model fit the data, but explained only 5 % of the exercise behavior variance. Two social cognitive theory variables, self-efficacy and self-evaluated dissatisfaction, significantly predicted exercise behavior. Also, a multiplicative function of self-evaluated dissatisfaction and outcome expectations increased the amount of predicted exercise behavior variance to 16%. Thus, individuals who were confident they could adhere to an exercise program and were satisfied with their standing on probable outcomes from participation (e.g., present body weight) exercised more days per week. A commonality analysis indicated that the theory of reasoned action did not account for any unique variance in exercise behavior over the social cognitive theory constructs. In sum, social cognitive theory was more effective than the theory of reasoned action in predicting exercise behavior.

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