The importance of entrepreneurial orientation and learning orientation for leveraging technology innovation and entrepreneurship performance

The main purpose of this research is to analyze the influence of strategic orientation on firm performance mediated by social media orientation at MSMEs. Strategic orientation includes market orientation, entrepreneurial orientation, technological orientation, and learning orientation. The design used in this research is hypothesis testing by using Structural Equation Modeling (SEM). The respondent population of this research is all owners or managers of MSMEs located in DKI Jakarta area and have been running their business for at least 2 (two) years, and have used social media in their business. This study used a sample of respondents. The sampling was done by using non-probability sampling technique with purposive sampling method with 321 respondents. The results of this study show that only learning orientation has a direct effect on firm performance, while for market orientation and entrepreneurial orientation requires mediation role from social media orientation, and for technological orientation either directly or after mediation by social media orientation still has no effect significant to firm performance. The variable that has the greatest influence on firm performance after mediated by social media orientation is the entrepreneurial orientation. The results of this study provide insight for MSMEs practitioners, in order to use their strategic activities to increase the use of social media so as to improve the firm performance. This study has limitations, including not detailing the construct dimension of social media orientation into two dimensions of visibility and Sales and business development, and the sample of respondents from this study is only the perpetrators of MSMEs located in the area of DKI Jakarta. This can be a suggestion for further research. The model proposed in this study is to add the role of social media orientation as a mediation variable in the relationship between strategic orientation with firm performance.

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A study on the effects of entrepreneurial orientation on market orientation, learning orientation, and management performance in the travel industry

International Journal of Tourism and Hospitality Research ◽

10.21298/ijthr.2019.3.33.3.99 ◽

2019 ◽

Vol 33 (3) ◽

pp. 99-113

Author(s):

Deok-Hee Cheon

Keyword(s):

Market Orientation ◽

Entrepreneurial Orientation ◽

Learning Orientation ◽

Management Performance ◽

Travel Industry

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India Industry-University Collaboration - A Novel Approach Combining Technology, Innovation, and Entrepreneurship

2021 IEEE Global Engineering Education Conference (EDUCON) ◽

10.1109/educon46332.2021.9454090 ◽

2021 ◽

Author(s):

Sathya Prasad ◽

Raghavendra S Bhat

Keyword(s):

Technology Innovation ◽

Novel Approach ◽

Innovation And Entrepreneurship

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Knowledge Matters: Technology, Innovation, and Entrepreneurship in Innovation Networks and Knowledge ClustersEdited by Elias G.Carayannis and PieroFormica. Hampshire, UK: Palgrave MacMillan, 2008. 267 + xix pages. US$90.00.

Journal of Product Innovation Management ◽

10.1111/j.1540-5885.2011.00899.x ◽

2012 ◽

Vol 29 (2) ◽

pp. 332-334

Author(s):

Carla Kuesten

Keyword(s):

Technology Innovation ◽

Innovation Networks ◽

Innovation And Entrepreneurship

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Strategic orientations and firm innovativeness: a necessary condition analysis

Baltic Journal of Management ◽

10.1108/bjm-07-2018-0280 ◽

2019 ◽

Vol 14 (3) ◽

pp. 427-442 ◽

Cited By ~ 3

Author(s):

Nguyen Dinh Tho

Keyword(s):

Relationship Quality ◽

Risk Taking ◽

Entrepreneurial Orientation ◽

Necessary Condition ◽

Learning Orientation ◽

Business Relationship ◽

Content Type ◽

Strategic Orientations ◽

Marketing Orientation ◽

Firm Innovativeness

Purpose The purpose of this paper is to decipher the levels of three strategic orientations – learning orientation, entrepreneurial orientation (proactiveness and risk taking) and marketing orientation (responsiveness to customers, responsiveness to competitors, responsiveness to the macro-environment and business relationship quality) – that are necessary for firm innovativeness. Design/methodology/approach Data were collected from a sample of 316 firms in Ho Chi Minh City, Vietnam. Multiple regression analysis (MRA) was employed to examine the net effects of seven factors (learning orientation, proactiveness, risk taking, responsiveness to customers, responsiveness to competitors, responsiveness to changes in the macro-environment and business relationship quality) on firm innovativeness. Necessary condition analysis (NCA) was then employed to discover the level of these factors as necessary conditions for firm innovativeness. Findings The results produced by MRA show that learning orientation, proactiveness, responsiveness to customers and responsiveness to competitors have positive effects on firm innovativeness. The results from the NCA reveal that six out of seven conditions exhibit varying necessary levels for firm innovativeness. Practical implications The findings are relevant to senior managers and suggest that the levels of strategic orientations necessary for firm innovativeness vary. Firms therefore should pay attention not only to the net effects (beta weights) but also to their necessary levels. Based on their resources and capabilities, firms should take into account the necessary level of each strategic orientation in order to achieve their innovativeness goal. Originality/value This study is among the first to decipher the levels of three strategic orientations (learning orientation, entrepreneurial orientation and marketing orientation) that are necessary for firm innovativeness.

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