PT INKA's Export Marketing Strategy Towards Competitive Advantage

This study aims to analyze PT INKA's export marketing strategy towards competitive advantage until 2018. Researchers use primary and secondary data sources with interview and documentation data collection techniques. The results of the study revealed that PT. INKA has: (1) Strength, very competitive pricing power and strong human resources, especially the marketing team, in addition to the influence of marketing assistance from the ambassador (RI for overseas); (2) Weaknesses in the export marketing strategy lie in production, one of which is engines and wheels which are still imported by China, which does not yet have the International Railway Industry Standard Certification (IRIS); (3) Opportunities, can make efforts to further strengthen the penetration of Indonesian companies in the African region; (4) Threats, to providers of facilities and infrastructure needs that must be obtained from imports from other countries, besides that competitors are afraid to dare to reduce interest costs or extend the tenor for the purchase of goods. The high taxes that must be issued for the delivery of goods are the biggest threat, this is confirmed by the informants.

Imparting medical knowledge to pharmaceutical sales force

Keycustomers of the pharmaceutical industry are qualified medical practitioners. To be able to stand their ground the sales representative needs training about medical terminology, the relevant disease, the molecule being marketed and some competitor information. A short induction could be followed by ongoing refresher training either face to face or online. The medical department has a major role to play here. Product launch training is planned by medical and marketing team based on the feature benefits of the product being launched. The training unit of the medical department of pharma companies are an inseparable part of the whole marketing effort.

Strategi Segmenting, Targeting dan Positioning dalam Membentuk Brand Image Kafe Pan Java

Marketing is the main activity carried out to maintain business benefit, develop, and receive. Therefore, to attract consumers to make purchases, business people must be able to implement STP (Segmenting, Targeting, Positioning) strategy. This study aims to determine the segmenting, targeting, and positioning strategies used by Pan Java Cafe in forming a brand image. The method used in this research is descriptive qualitative, with data collection through interview and documentation. Then the data are analyzed using data reduction, data presentation and drawing conclusion. The results shows that the Pan Java strategy segmentation is based on Demographic, Psychographic and Behavioral segmentation. In the targeting strategy, Pan Java Cafe sets a target, where only the marketing team is in the upper middle class community such as Civil Servant (PNS), student, teacher, lecturer, and tourist. Meanwhile, Pan Java's strategic positioning positions its business as a tourist village or cafe that offers a place with a different, unique, comfortable, and safe atmosphere. Currently, Pan Java has formed a brand image as a cafe which is made up of local products.

ENHANCING THE MOTIVATION AND LEARNING PERFORMANCE IN AN ONLINE CLASSROOM WITH THE USE OF NEUROMARKETING

In recent years, the newly emerging discipline of neuromarketing, which employs brain (emotions and behaviour) research in an organisational context, has grown in prominence in academic and practice literature. With the increasing growth of online teaching, COVID-19 left no option for higher education institutions to go online. As a result, students who attend an online course are more prone to lose focus and attention, resulting in poor academic performance. Therefore, the primary purpose of this study is to observe the learner's behaviour while making use of an online learning platform. This study presents neuromarketing to enhance students' learning performance and motivation in an online classroom. Using a web camera, we used facial coding and eye-tracking techniques to study students' attention, motivation, and interest in an online classroom. In collaboration with Oxford Business College's marketing team, the Institute for Neuromarketing distributed video links via email, a student representative from Oxford Business College, the WhatsApp group, and a newsletter developed explicitly for that purpose to 297 students over the course of five days. To ensure the research was both realistic and feasible, the instructors in the videos were different, and students were randomly allocated to one video link lasting 90 seconds (n=142) and a second one lasting 10 minutes (n=155). An online platform for self-service called Tobii Sticky was used to measure facial coding and eye-tracking. During the 90-second online lecture, participants' gaze behaviour was tracked overtime to gather data on their attention distribution, and emotions were evaluated using facial coding. In contrast, the 10-minute film looked at emotional involvement. The findings show that students lose their listening focus when no supporting visual material or virtual board is used, even during a brief presentation. Furthermore, when they are exposed to a single shareable piece of content for longer than 5.24 minutes, their motivation and mood decline; however, when new shareable material or a class activity is introduced, their motivation and mood rise. JEL: I20; I21 <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0805/a.php" alt="Hit counter" /></p>

STRATEGI RESTRUKTURISASI PEMBIAYAAN BERMASALAH UNTUK MENJAGA FORTOFOLIO KEUANGAN BANK SYARIAH INDONESIA (BSI) KANTOR CABANG JOMBANG

ABSTRAKPenelitian ini bertujuan untuk mengetahui pelaksanaan strategi restrukturisasi dalam upaya penyelamatan pembiayaan bermasalah pada Bank Syariah Indonesia (BSI) Kantor Cabang Jombang. Metode yang digunakan dalam penelitian ini yaitu kualitatif deskriptif. Data yang digunakan berupa data primer dan data sekunder. Data primer yaitu data yang diperoleh langsung dari subjek penelitian dan berhubungan langsung dengan permasalahan yang diteliti. Sedangkan data sekunder berasal dari studi kepustakaan seperti buku, jurnal, dan dokumen atau laporan yang telah tersedia. Hasil penelitian yang diperoleh adalah faktor penyebab terjadinya pembiayaan bermasalah di BSI Kantor Cabang Jombang berasal dari faktor internal dan faktor eksternal. Pembiayaan bermasalah tersebut dapat diatasi dengan metode restrukturisasi. Pemberlakuan restrukturisasi pembiayaan terhadap nasabah yang berpotensi bermasalah namun masih memiliki prospek usaha baik akan berdampak positif dalam pemenuhan kewajiban nasabah. Restrukturisasi bertujuan membantu pembiayaan nasabah bermasalah agar mampu memenuhi kredit pinjaman kembali, sehingga pihak bank tidak mengalami kerugian. Kemudian faktor-faktor yang menjadi pendukung dalam pelaksanaan restrukturisasi pembiayaan berasal dari internal bank yaitu tim penagihan, tim bisnis marketing, dan tim legal. Sedangkan faktor eksternal berasal dari nasabah diantaranya, kemauan dan kesadaran nasabah untuk memenuhi kewajibannya serta sikap kooperatif nasabah untuk melunasi angsuran. Kata Kunci: Strategi, Bank Syariah, Pembiayaan Bermasalah, Restrukturisasi. ABSTRACTThis study aims to determine the implementation of restructuring strategies in an effort to save non performing financing at Bank Syariah Indonesia (BSI) Branch Office Jombang. The method used in this study is descriptive qualitative. Data used in the form of primary data and secondary data. Primary data is data obtained directly from research subject and directly related to the problems studied. While secondary data comes from literature studies such as books, journals, and documents or reports that have been available. The results of the research obtained are the factors that cause the occurrence of non performing financing in BSI Branch Office Jombang derived from internal and external factors. Such non performing financing can be addressed by restructuring methods. The implementation of financing restructuring to potentially problematic customers but still have good business prospects will have a positive impact in fulfilling customer obligations. Restructuring aims to help financing problematic customers in order to meet loan repayments, so that the bank does not suffer losses. Then, the factors that support in the implementation of the financing restructuring comes from the bank’s internal team, namely the billing, business marketing team, and legal team. While external factors come customers to fulfill obligations and the cooperative attitude of customers to pay off installments.Keywords: Strategy, Islamic Bank, Non Performing Financing, Restructuring.

Pembinaan Pembuatan Aplikasi Ecommerce, Packaging Design Dan Manajemen Pemasaran Untuk UMKM Di Kota Batam

Culinary business is very developed in the City of Batam, especially the majority of the community is workers. Because not have no time to cook, citizens prefer to buy food outside while relaxing with the family. Demand more and more, more and more are also opened businesses in the culinary field. So the competition in selling gain weight. Ecommerce try a team of dedicated make solution to improve a positive image to the community of Batam. Design packaging that is attractive to the attention own for the buyer. Taste indeed determine the purchase back, with a pretty look is expected to add a positive value in the eyes of the customer. The solution of the servant will apply to create unique shapes as well as print different layouts. Do not forget also the factor of economic, looking so packaging does not need the expensive cost. Management of marketing team of servants propose to provide guidance how the business can still maintain lelangsungan business as well as remain attentive to the satisfaction of the buyer. More detail, namely: analysis, planning, implementation, and supervision program for the purpose of the culinary business keep moving forward and growing. The progress of the current activities is already making a second web of partners, will do the finishing, packaging and some coaching marketing.

#YouWillBeFound: Participatory fandom, social media marketing and Dear Evan Hansen

Drawing on studies of fan participation, labour and parasociality, this article explores the continuing diversification of musical theatre fandom via social media and the interactive ways in which productions harness fan engagement. The analysis focuses on Dear Evan Hansen (2016) as a musical that depicts emotionally vulnerable teenagers and exploitative online communication, notions that are also often reflected in how fans interact with the show. Fan-generated content is regularly recycled as marketing material, and even as merchandise, that is used to sell the production. Similarly, the musical’s producers and marketing team frequently invite interaction around the musical’s core mantra, ‘You Will Be Found’. These interactions can benefit fans by potentially eliciting feelings of social inclusion that may be experienced as empowering. However, this practice can also be interpreted as equally as ethically dubious as some of the musical’s narrative content, given that fans are ultimately providing free advertising for a commercial musical.

Supporting mental health during the COVID-19 pandemic: implementation of an e-guide

AimsThe COVID-19 pandemic has caused significant disruption to activities of daily living, which in turn has had a profound impact on the mental wellbeing of the public. An e-guide was designed to provide remote support to the general public through the application of a Behavioural Activation approach. Interactive, brief evidence-based exercises were included in the e-guide, along with mood ratings after each exercise to assess any improvements observed.MethodThe e-guide was designed using the Xerte On- Line Toolkits open source software. Videos and interactive exercises were embedded within the resource, forming part of the brief intervention based on cognitivist and behaviourist principles. Information and further support was also provided for young people and parents. Videos from the public highlighting their experiences during the pandemic were also sourced and included (with consent). A pilot was launched to assess the impact of the e-guide. Participants were recruited from Cardiff University, mental health services and a local charity.ResultThe e-guide was piloted on a sample of volunteers (n = 3), who completed a brief survey after engaging with the resource. Following the results of the pilot, the e-guide was promoted by the university's marketing team and made available to the public. At the 6-month mark, the e-guide had been accessed by 3228 individuals throughout the UK.ConclusionThe e-guide has since been disseminated by support services for young people, places of employment and eduction institutions. The national impact of the e-guide is evidenced from the number of people accessing the resource exceeding 3000. With the long-term effects of the pandemic taking hold, it remains crucial to support the wellbeing of the general public through such initiatives that are administered remotely

ARTIFICIAL INTELLIGENCE AND MARKETING

Artificial intelligence (AI) has grown in recent years in many fields: research, industry, pharmaceuticals, automobile and education. In marketing, AI has also been effective. The aim of this article is to explore the usage and effect of AI in marketing. The authors posed two study concerns - which fields are applied to AI marketing and how AI impacts marketers. The authors carried out secondary data investigations with samples of AI used for marketing purposes in order to address these queries. The review of the illustration given demonstrates, while the implementations are manual, that AI is broadly integrated in marketing. This may be a result of the latest technologies being implemented cautiously and experimentally. Uncertainty about the AI implementation outcomes can influence the caution when applying these developments. In the position of marketing managers, the emerging AI assistants often participate as the results of the survey reveal that they are becoming an increasingly valuable delivery platform such that products are increasingly important. The findings of this analysis show that improving the AI assistants would also be important. The benefit of competition is therefore reduced to a hygiene consideration inasmuch as the search engine optimization is optimised and saturated for each operator. Brand design would once again become an essential criterion for customer decision-making. Moreover, because consumer data collection is an essential component in the usage of AI technology in marketing, the results demonstrate that marketing managers strive more and more to enforce consistent customer policy. Furthermore, the growing usage of AI technology often requires sufficient technical expertise from marketing managers. For example, in both facets of the marketing mix, AI influences both the distribution of customer value and the marketing and management. In specific proposals for marketing AI deployment, innovation design and perspectives into how new capabilities may be incorporated into the new technology marketing team have consequences for the business.

Improving Employees’ Performance in Citra Mandiri Mobil

The purpose of this research was to describe the methods that can improve employee performance in the Citra Mandiri Mobil company. This research used qualitative methods by interviewing participants, namely employees of Citra Mandiri Mobil, automotive entrepreneurs, and the owner of Citra Mandiri Mobil. The results of this study found that efforts to improve employee performance can be done in several ways, including: (1) increasing employee motivation; (2) meeting employees’ expectations to improve their performance; (3) improving employees’ knowledge and skills; (4) creating a comfortable work climate; (5) increasing the role and support of leaders to overcome work problems faced by employees; and (6) rewarding employees with achievements and using more persuasive punishment for employees. Furthermore, the formation of a marketing team led by seniors, providing facilities such as vehicles, give a loan to employees who excel, starting periodic briefings, using the “Employee of the Month” approach to reward employees, and using a more persuasive approach when employees commit violations, are some tangible forms of efforts to improve the performance of Citra Mandiri Mobil employees. Keywords: performance management, employee performance, marketing