scholarly journals Green marketing and its Implementation in India: an exploratory research

2018 ◽  
Vol 8 (1) ◽  
pp. 88-99
Author(s):  
Rubeena S K
Keyword(s):  
Green Marketing ◽  
Exploratory Research ◽  
It Industry ◽  
Study Approach ◽  
Corporate World ◽  
Global Issue ◽  
Energy Consuming ◽  
Marketing Principles ◽  
Developed Nations

An era of rapid globalization and growing concern for environmental protection, green marketing is a global issue affecting every individual and industry in all the nations. Companies are constantly trying to find the best ways to reach the customers with their green message. Green Marketing is playing a significant role in developing and developed Nations across the World. These things pave a path to understand its significance in  corporate World. The study has considered few selected companies in India as its sample namely HCL, LG India and Wipro Infotech for better describing the various initiatives introduced by them for promoting green marketing and tried to explain the reasons behind them. Case study approach is used by the study to explore different benefits they have been enjoying by the adoption of Green Marketing principles. The most interesting findings are that LG has established its USP in producing 40% less energy consuming than other conventional products. Further, it is observed that HCL has recently produced HCLME 40Notebooks that gave a reward from Bureau of Energy Efficiency, while Wipro Infotech has started developing eco-friendly computer peripherals too. As the paper focus on companies under IT Industry, it can further be extended to other Industries for better understanding of its benefits.

scholarly journals When colocation is not enough: a case study of General Practitioner Super Clinics in Australia

2017 ◽  
Vol 23 (2) ◽  
pp. 107 ◽  
Author(s):  
Riki Lane ◽  
Grant Russell ◽  
Elizabeth A. Bardoel ◽  
Jenny Advocat ◽  
Nicholas Zwar ◽  
...  
Keyword(s):  
Primary Care ◽  
Social Scientist ◽  
Multidisciplinary Care ◽  
Multidisciplinary Teams ◽  
Fee For Service ◽  
Study Approach ◽  
Organisational Routines ◽  
Developed Nations ◽  
Competing Priorities

Developed nations are implementing initiatives to transform the delivery of primary care. New models have been built around multidisciplinary teams, information technology and systematic approaches for chronic disease management (CDM). In Australia, the General Practice Super Clinic (GPSC) model was introduced in 2010. A case study approach was used to illustrate the development of inter-disciplinary CDM over 12 months in two new, outer urban GPSCs. A social scientist visited each practice for two 3–4-day periods. Data, including practice documents, observations and in-depth interviews (n=31) with patients, clinicians and staff, were analysed using the concept of organisational routines. Findings revealed slow, incremental evolution of inter-disciplinary care in both sites. Clinic managers found the facilitation of inter-disciplinary routines for CDM difficult in light of competing priorities within program objectives and the demands of clinic construction. Constraints inherent within the GPSC program, a lack of meaningful support for transformation of the model of care and the lack of effective incentives for collaborative care in fee-for-service billing arrangements, meant that program objectives for integrated multidisciplinary care were largely unattainable. Findings suggest that the GPSC initiative should be considered a program for infrastructure support rather than one of primary care transformation.

Anatomy of Green Marketing

2014 ◽  
pp. 125-142
Author(s):  
Elif Yolbulan Okan ◽  
Neva Yalman
Keyword(s):  
Emerging Market ◽  
Environmental Communication ◽  
Green Marketing ◽  
Green Product ◽  
New Paradigm ◽  
Theoretical Concepts ◽  
Study Approach ◽  
Changing Attitudes ◽  
Political Economic

There has been much discussion since the late 1980s concerning “green” issues. Society is becoming increasingly concerned with the rapid depletion of the world's resources and the increasing rate that the environment is being polluted by our activities. Since environmental improvement and competitiveness are defined as the new paradigm for the world economy, green marketing has been one of the most popular topics in the business arena. This chapter aims to examine this concept from several different perspectives. The first section summarizes the evolution of the green marketing concept with the help of theoretical underpinnings. The criticisms regarding green marketing are also discussed. The second section investigates green consumer behavior. In order to position green product offerings, companies need to understand the characteristics and buying patterns of different segments of the green consumer. This section helps to identify the Turkish green consumer. The language and appeals used in environmental communication are very important in changing attitudes. Thus, the third section focuses on the effectiveness of green messages. In the last part of the chapter, the Gezi Park protests from Turkey are examined as an important case with political, economic, social and international impacts as well as its triggering effect of leading to mindful consumption. This chapter explores existing literature on an interest provoking subject--green marketing--as well as integrating theoretical concepts with a recent social event from an emerging market with a case study approach.

“Strangers from a Different Shore”

2019 ◽  
Vol 15 (1) ◽  
pp. 106-122
Author(s):  
Jeannie Chen (陈宇晶)
Keyword(s):  
Critical Race Theory ◽  
Exploratory Research ◽  
Methodological Framework ◽  
Case Study Approach ◽  
Community Based ◽  
Chinese Exclusion ◽  
Study Approach ◽  
Special Collections ◽  
Distribution Of Resources

Abstract This exploratory research examines archival representations of Chinese in America in collections dating from before and during the Chinese Exclusion Era (1860–1943), both in mainstream institutional archives/special collections repositories and in smaller community-based archives. Using critical race theory as a methodological framework and an interpretivist case study approach, this research shows a continued lack for transparency surrounding archival description and archival representations within such collections and an uneven distribution of resources across institutions that collect and preserve materials on early Chinese in America. The report identifies the difficulties of balancing evolving terminologies and changing archival descriptive standards/technology and the need for collaboration among bibliographers, catalogers, archivists, historians and activists in creating archival descriptions in collections about the Chinese in America.

scholarly journals Exploring Managers’ Perception Towards Generation Y Employees: A Case Study in an IT Company in Selangor

2019 ◽  
Vol 5 (2) ◽  
pp. 23-40
Author(s):  
Saw Shuey Yuin ◽  
Helmi Sumilan ◽  
Florianna Lendai Michael ◽  
Nik Norsyamimi Md. Nor
Keyword(s):  
Generation Y ◽  
Turnover Rate ◽  
Sampling Technique ◽  
Analysis Framework ◽  
Case Study Approach ◽  
Structured Interviews ◽  
It Industry ◽  
Work Ethics ◽  
Study Approach

This study was conducted to explore the manager’s perception towards Generation Y employees particularly in the IT industry in Selangor. A case study approach was adopted in which data was obtained through semi-structured interviews. Purposive sampling technique was used and a total of eight (8) informants participated and interviewed. The data obtained from the interview were qualitatively analyzed. Data analysis was conducted by adopting a content analysis framework in which obtained data were divided into four (4) phases including condensation, code, category and inference and summarize. The findings showed majority of the managers perceived that openness to experience, conscientious and extraversion’ are the most common personalities among Generation Y employees. Besides that, the findings also revealed that in terms of work ethics, Generation Y employees are perceived as accountable of own’s actions, respect authority, transparency and loyal. The result of this study implicates the organization in terms of attrition and turnover rate among Generation Y employees and organizational branding. The result of this study provided some recommendations to HR practitioners and organizations in managing and handling at the workplace.   Keywords: Generation Y; Managers; Personalities; Work ethics; Work values    

Internationalisation of developing economy small and medium-sized enterprises: social capital and learning in Palestinian pharmaceutical firms

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Grace Khoury ◽  
Mira T. El-Far ◽  
Elena Noor Khoury ◽  
George Tovstiga
Keyword(s):  
Social Capital ◽  
Pharmaceutical Industry ◽  
Exploratory Research ◽  
Developing Economy ◽  
International Expansion ◽  
Cognitive Mechanisms ◽  
Related Factors ◽  
Content Type ◽  
Study Approach

PurposeThe paper examines the role of learning through social capital on the internationalisation process of small and medium-sized enterprises (SMEs) based within extreme contexts. The study focuses on the Palestinian pharmaceutical industry.Design/methodology/approachThe inductive, exploratory research used in this study adopts a case study approach. Data derived from semi-structured in-depth interviews held with senior management and companies' founders were analysed using content and thematic analysis techniques.FindingsThe findings suggest that accumulated learning by SMEs seeking international expansion is enhanced with stronger social capital ties and networks through structural, relational and cognitive mechanisms. Serendipity and liability effects enabled modes of foreign entry with higher degrees of commitment than efficacy-related factors.Practical implicationsThe Palestinian pharmaceutical industry presents a benchmark for other industries in comparable developing economy contexts. This study elucidates the important interrelationship between social capital and learning for SMEs seeking to expand internationally; the findings have implications for regional policymaking in developing economy regions.Originality/valueThe case study investigation focuses on the pharmaceutical industry and SMEs operating within the extreme context of Palestine, thereby contributing insights in an area of management enquiry that is under-represented in the extant literature.

Unbanked to banked: reintermediation role of banks in e-government services for financial inclusion in an Indian context

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jessy Nair ◽  
Mohith Kumar Jain
Keyword(s):  
Rural Areas ◽  
Financial Inclusion ◽  
Exploratory Research ◽  
Structured Interviews ◽  
Content Type ◽  
Government Services ◽  
Study Approach ◽  
Depth Interviews

Purpose The purpose of this study is twofold: first, to develop a framework to implement electronic delivery systems for connecting federal government with rural citizens using banking infrastructure as a reintermediation platform; and second, to understand the challenges faced by banks in reintermediation for financial inclusion (FI). Design/methodology/approach This exploratory research adopts case study method to gain insights of the challenges faced by banks in e-government services for FI. In-depth structured interviews are conducted with key respondents: branch managers heading banks in rural areas. Findings Preliminary results based on in-depth interviews with branch managers of banks suggest that banks leverage facilitators called Bank Mitras (BM) (friends from bank as per the local language) to disseminate services offered by the banks to rural customers at each village. However, a key challenge faced by banks is the increased dependency on bank employees to complete the process of e-government transactions by the beneficiaries because of trust factor. Research limitations/implications This exploratory research builds on the case study approach using in-depth interviews with the branch managers of five banks as key respondents to develop the preliminary research framework for FI. Practical implications Policymakers can design banking systems to enhance transparency by implementing technologies and decentralizing routine transactions to citizens by enhancing the role of facilitators (BM). Social implications FI aims to reach out and empower citizens with banking facilities for disbursing e-government services. This process needs to be refined for the rural population of India to understand and better use the e-government services and schemes. Originality/value Insights from in-depth interviews with key respondents of the banks were collated and augmented with literature to enhance the rigor of the exploratory research.

scholarly journals Social Cohesion of Local Wisdom for Plural Communities

2021 ◽  
Vol 23 (2) ◽  
pp. 210-223
Author(s):  
Alis Asikin
Keyword(s):  
Qualitative Data ◽  
Influential Factors ◽  
Ethnographic Study ◽  
Data Sources ◽  
Exploratory Research ◽  
Religious Transformation ◽  
Study Approach ◽  
Daily Behavior ◽  
The Status

Local culture and traditions represent local wisdom. Values applied in society. These values are believed to be accurate and become references in their daily behavior.  The values of local knowledge are considered influential factors in determining the status and dignity of humans in their communities.  Because these values contain intelligence, creativity, and local wisdom from their ancestors, figures, and society.  The value of local wisdom that remains in our community is the nyadran ritual tradition.  Nyadran is considered a socio-religious and socio-cultural reflection even as a social, cultural, and religious transformation.  Nyadran is an expression of social piety where cooperation, solidarity, and togetherness are the main patterns of this tradition. The tradition in Jetis hamlet is in many ways able to develop primordial bonds in a cluster with the same beliefs and views despite different religions and beliefs.  This research includes qualitative-exploratory research that requires qualitative data.  As a case study, this research uses an ethnographic study approach, which is a tool for analyzing local wisdom whose data sources come from informants.

Corporate governance code comparison for South Asian emerging economies

2018 ◽  
Vol 60 (2) ◽  
pp. 250-266 ◽  
Author(s):  
Mubashir Hassan Qurashi
Keyword(s):  
Corporate Governance ◽  
Qualitative Data ◽  
Investment Decision ◽  
Exploratory Research ◽  
Content Type ◽  
Study Approach ◽  
Multiple Case ◽  
International Investors

Purpose The purpose of this study is to compare the corporate governance (CG) codes of Pakistan, India and Bangladesh with the CG guide of United Nations (UN) and to identify the similar points of these codes with the requirements of Combined Code (CC) that are not included in the CG guide of UN. Design/methodology/approach This study is based on the qualitative data, while content analysis is used for the analysis. For this exploratory research, different documents have been reviewed and consulted and qualitative data are collected from those. A multiple case study approach is adopted because the codes of three countries (four CG codes used for the analysis) have been reviewed. Findings This study has presented that the Pakistani and Bangladeshi (issued by Bangladesh Enterprise Institute) CG code has approximately 77 per cent convergence (40 out of 52), Indian CG code has 50 per cent convergence (26 out of 52), whereas the Bangladeshi (issued by Bangladesh Security and Exchange Commission) CG code has approximately 41 per cent convergence (21 out of 52) to CG guide of UN. Seven similar points to CC have been found out in all four or few of the codes that were used in this study. Originality/value This study has explored the convergence of CG codes of Pakistan, Bangladesh and India with the CG guide of UN. Furthermore, this study has highlighting the similar mechanisms presented in CC and the codes of selected countries so international investors get clear information about the quality of these codes and take informed investment decision.

Anatomy of Green Marketing

2015 ◽  
pp. 1033-1051
Author(s):  
Elif Yolbulan Okan ◽  
Neva Yalman
Keyword(s):  
Emerging Market ◽  
Environmental Communication ◽  
Green Marketing ◽  
Green Product ◽  
New Paradigm ◽  
Theoretical Concepts ◽  
Study Approach ◽  
Changing Attitudes ◽  
Political Economic

There has been much discussion since the late 1980s concerning “green” issues. Society is becoming increasingly concerned with the rapid depletion of the world's resources and the increasing rate that the environment is being polluted by our activities. Since environmental improvement and competitiveness are defined as the new paradigm for the world economy, green marketing has been one of the most popular topics in the business arena. This chapter aims to examine this concept from several different perspectives. The first section summarizes the evolution of the green marketing concept with the help of theoretical underpinnings. The criticisms regarding green marketing are also discussed. The second section investigates green consumer behavior. In order to position green product offerings, companies need to understand the characteristics and buying patterns of different segments of the green consumer. This section helps to identify the Turkish green consumer. The language and appeals used in environmental communication are very important in changing attitudes. Thus, the third section focuses on the effectiveness of green messages. In the last part of the chapter, the Gezi Park protests from Turkey are examined as an important case with political, economic, social and international impacts as well as its triggering effect of leading to mindful consumption. This chapter explores existing literature on an interest provoking subject--green marketing--as well as integrating theoretical concepts with a recent social event from an emerging market with a case study approach.

Team development among physician-leaders at the Cleveland Clinic

2018 ◽  
Vol 31 (2) ◽  
pp. 210-225
Author(s):  
Tracy H. Porter ◽  
James K. Stoller ◽  
Scott J. Allen
Keyword(s):  
Patient Care ◽  
Cleveland Clinic ◽  
Physician Education ◽  
Exploratory Research ◽  
Case Study Approach ◽  
Content Type ◽  
Study Approach ◽  
Team Project ◽  
The Impact

Purpose Since 1990, the Cleveland Clinic has trained physicians in team skills through various iterations of a program called Leading in Healthcare (LHC). In the present study, the authors utilize a case study approach to gain insight into the LHC curriculum, and more specifically, the team project. The purpose of this paper is to better understand the Cleveland Clinic’s position on the issue and its approach to education – specifically among physicians. Design/methodology/approach The authors utilized a case study approach with four key program architects. Findings The results of this exploratory research yielded three themes: There is a lack of formal physician education in teamwork, there is a growing trend of inter-disciplinary teams and the team project was an important component of teambuilding in LHC. Research limitations/implications A breakdown in team function adversely impacts patient care. While formal and informal participation in teams is imbedded in the role, physicians are rarely trained in leadership or teambuilding in their formal medical education – much of it is learned on the job in hidden curricula. In addition to the adverse effects of dysfunctional teams on patient care, the authors have explored another area that will be affected by a lack of education – the team experience at the administrative level. As more and more physicians take on leadership roles in healthcare, there is an additional need to build competencies around teams (e.g. team theory, cross-functional team participation and leading teams) from an administrative perspective. Originality/value This is one of only a few studies which have specifically examined the impact of a teamwork education for physicians.

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