scholarly journals Firm Specific Capability Organisational Structure and New Product Performance of Fast Moving Consumer Goods Manufacturers in Emerging Economy

2021 ◽  
Vol 3 (1) ◽  
pp. 1-11
Author(s):  
Onamusi Abiodun B ◽  
Adenekan Tolulope E ◽  
Ojo Elizabeth O ◽  
Owolabi Olubukola A
Keyword(s):  
Regression Analysis ◽  
Organizational Structure ◽  
Consumer Goods ◽  
Fast Moving ◽  
Data Gathering ◽  
New Product ◽  
Product Performance ◽  
New Product Performance ◽  
Fast Moving Consumer Goods ◽  
Market Opportunities

Purpose: This study was centered on understanding the linkages between internal organizational competencies and performance of new products and the role of organizational structure focusing on Fast Moving Consumer Goods (FMCGs) manufacturers in the South-Western States in Nigeria. Methodology: A survey approach was adopted, and 529 employees of fifteen FMCGs took part in data gathering. A moderated regression analysis was used to test the hypotheses formulated Findings: The results of the moderated regression analysis established that firm-specific capability significantly enhanced new product performance, and the introduction of a definitive organizational structure increased the established effect firm-specific capability had on new product performance to suggest a significant moderator. Implications: Management of the FMCGs investigated need to strengthen their commitment to developing critical and dynamic firm-specific capability and understand the relevance of organizational structure appropriateness. The firms should possess the knowledge to deploy ambidextrous firm-specific capability; it would enable the firms to expand and explore market opportunities that facilitate achieving significant new product performance.  

New product performance advantages for extending large, established fast moving consumer goods (FMCG) brands

2019 ◽  
Vol 28 (7) ◽  
pp. 812-829 ◽  
Author(s):  
Jake David Hoskins ◽  
Abbie Griffin
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
New Product ◽  
Product Performance ◽  
Category Scale ◽  
Product Portfolio ◽  
Content Type ◽  
New Product Performance ◽  
Fast Moving Consumer Goods ◽  
Size And Structure

Purpose This paper aims to investigate how the current size and structure of a branded product portfolio impacts new product performance for fast-moving consumer goods (FMCG), testing the long-standing proposition that extending a firm’s brand and product portfolio too far is a dangerous proposition that may damage the market performance of the firm’s new product launches. Design/methodology/approach Aspects associated with brand size and structure that may impact new product performance are operationalized along two key dimensions: within-category (scale) and cross-category (scope). The impact of the brand’s scale and scope on the sales performance of newly commercialized products by the brand is empirically investigated in the context of FMCG. Over 2,000 new products launched in 2009 and 2010 across 31 food and non-food FMCG product categories in the USA are included in the regression-based analysis. Findings The authors find strong evidence that brands with broader within-category scale and cross-category scope overall are associated with more successful new product introductions, and that these influences generally are driven more by increased product trial than by repeat or persistence. The authors argue that the higher new product performance observed for more established and proliferated brands may be attributed to advantages of firm product development abilities and product acceptance by the marketplace. Originality/value The current results serve to temper the strong cautions set forth in much of the marketing literature about the dangers of overextending the firm’s brand and product portfolio. These results also suggest that future research should be conducted to further understand more nuanced implications of how best to grow the scale and scope of the firm’s brand and product portfolio.

scholarly journals SUPPLIER LED NEW PRODUCT DEVELOPMENT PROCESS IMPROVEMENT IN THE UK FAST MOVING CONSUMER GOODS INDUSTRY

2008 ◽  
Vol 12 (02) ◽  
pp. 195-222 ◽  
Author(s):  
MARK FRANCIS ◽  
PETER DORRINGTON ◽  
PETER HINES
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Consumer Goods ◽  
Fast Moving ◽  
Development Process ◽  
New Product ◽  
Private Label ◽  
Product Development Process ◽  
Fast Moving Consumer Goods ◽  
The Uk

Little has been written about new product and packaging development processes within the fast moving consumer goods (FMCG) industry. While often taking on the status of apocryphical folklore, branded FMCG product development failure rates as high as 90%–95% have appeared in the popular and consultancy press. However, no rigorous study has addressed the commercial success/failure rates of private-label products in this context; an area in which the leading UK supermarket (grocery) retailers are acknowledged to excel. Using a case study-based approach that involved ASDA and six of its leading private-label suppliers, this paper details empirical findings of the operational and commercial performance of the focal ASDA NPD (new product development) process, along with initial insights into the key determinants of this performance. It also produces the first description of the origin, composition and operation of a Supplier Association within the UK FMCG industry and details the new NPD process mapping method and tool that was developed to conduct this study.

scholarly journals An Assessment of The Demand for New Products of Fast Moving Consumer Goods (FMCG)

2018 ◽  
Vol 9 (2) ◽  
pp. 18 ◽  
Author(s):  
R. Agus Trihatmoko ◽  
Saud Napitupulu ◽  
Dian Indri Purnamasari ◽  
Hudi Kurniawanto
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
New Products ◽  
Deep Understanding ◽  
New Product ◽  
Data Interpretation ◽  
On Demand ◽  
Fast Moving Consumer Goods ◽  
Strategy Planning ◽  
Product Segmentation

Assessing the approximation of demand for a new product is a complex work, while current research on demand assessment is limited. The purpose of this paper is to identify, describe, and obtain deep understanding comprehensively about: (1) the assessment of demand by principal companies in order to create or innovate new products; and (2) buyer responses regarding the assessment on demand aspect concerning on new product buying decision. This research uses qualitative method by phenomenology theoretical design that is: Fast Moving Consumer Goods (FMCG) principal within new product innovation, and FMCG wholesaler phenomenon within transactional buying-selling process between wholesalers and distributors. Data interpretation for this research is constructivism philosophy that is based on the location where buyer and seller, and companies do exist at traditional trade. The result identifies demand aspects those are demand of competitor product and categorical product, product segmentation, and demand of the product itself is: (1) several aspects that are valued by marketers in new product innovations. Aspects of demand are assessed by marketers for marketing mix strategy planning; and (2) the essences and buyer responses. Demand aspects are assessed by the buyer to estimate level of demand of new product within competition at internal or external condition.

PRIVATE-LABEL NPD PROCESS IMPROVEMENT IN THE UK FAST MOVING CONSUMER GOODS INDUSTRY

2009 ◽  
Vol 13 (03) ◽  
pp. 467-499 ◽  
Author(s):  
MARK FRANCIS
Keyword(s):  
Product Development ◽  
Consumer Goods ◽  
Fast Moving ◽  
New Product ◽  
Private Label ◽  
Performance Measurement System ◽  
Second Phase ◽  
Product Lines ◽  
Fast Moving Consumer Goods ◽  
Consumer Goods Industry

This paper contributes to the limited but growing body of literature on the topic of new product development performance within the world-class UK fast moving consumer goods industry. It reports the findings of the second phase of an applied research project called that involved Asda and six of its leading private-label suppliers. Based upon questionnaire responses that characterise the performance of 283 new product lines developed over a twenty-month period, this paper details the baseline operational (technical) and commercial performance of the standard Asda product development process called Bullseye. This data includes its innovation profile, success profile, value adding profile and time-based performance (cycle time and lead time). The paper highlights a number of relationships within this data that contravene some of the key findings in the existing literature. It also provides insight into the resulting interventions necessary to both the Bullseye process itself and its supporting performance measurement system in order to achieve significant performance improvement.

scholarly journals The Role of Knowledge Management and Technological Innovation in the Performance of New Product Development: An Empirical Study of Pharmaceutical Industry in Jordan

2020 ◽  
Vol 15 (7) ◽  
pp. 10
Author(s):  
Mohammad Abdelkareem Alraggad ◽  
Mushera Adnan Onizat
Keyword(s):  
Knowledge Management ◽  
Regression Analysis ◽  
New Product Development ◽  
Technology Innovation ◽  
New Product ◽  
Product Performance ◽  
New Product Performance ◽  
Product And Process ◽  
Positive Correlations

So far, firms are ignorant of actual implications of managing knowledge and technology innovation. So far, firms are ignorant of actual implications of knowledge management and technology innovation. This research investigated the role of managing knowledge and innovation technology in new product performance of Pharmaceutical Jordanian manufacturing firms. Data were gathered from 4 firms out of 15 companies by developed questionnaire. The Cronbach’s Alpha was utilized to examine reliability, and multiple regressions analysis was conducted for hypothesis testing. According to extant literature, a research frame was designed showing a positive correlations’ among research constructs. Results of regression analysis reveal that knowledge management with (Knowledge creation and knowledge transfer) and technology innovation with (product innovation and process innovation) impact new product performance with its constructs. Results of regression analysis reveal that knowledge management and technology innovation effect new product performance. Results of this research may assist academics and managers in designing knowledge management programs to achieve higher technological innovations in product and process to develop new products performance through a successful financial and marketing performance. The study concludes and recommended to conduct further research.

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