This paper attempts to shed some light on the importance of adjectives in the linguistic characterisation of tourism discourse in English in general and in adventure tourism in particular as well as to prove how significant the difference in usage is compared to the general language. It seeks to understand the role that adjectives play in this specific subdomain and to contribute to the linguistic characterisation of tourism discourse in this respect. It also aims to confirm or reject previous assumptions regarding the use, and frequency of use, of adjectives and adjectival patterns in this specialised domain and, in general, to promote the study of adjectivisation in domain-specific discourses. To do so, it proposes a corpus-based study that measures the keyness of adjectives in promotional texts of the adventure tourism domain in English by comparing their usage in the compiled corpus to the two most relevant reference corpora of English (coca and the bnc).
