scholarly journals A Study of Country Image, Consumer Attitude and its Impact on International Service Use Intention of Chinese Consumers -Focusing Medical Service-

2012 ◽  
Vol 31 (2) ◽  
pp. 173-197 ◽  
Author(s):  
YOUNG IL CHANG ◽  
Kyoung-Hwan Kim
Keyword(s):  
Service Use ◽  
Medical Service ◽  
Consumer Attitude ◽  
Country Image ◽  
Chinese Consumers ◽  
International Service

scholarly journals Impact of Patient Language on Emergency Medical Service Use and Prenotification for Acute Ischemic Stroke

2018 ◽  
Vol 9 (1) ◽  
pp. 5-8
Author(s):  
Sara K. Rostanski ◽  
Benjamin R. Kummer ◽  
Eliza C. Miller ◽  
Randolph S. Marshall ◽  
Olajide Williams ◽  
...  
Keyword(s):  
Ischemic Stroke ◽  
Acute Ischemic Stroke ◽  
Emergency Medical Service ◽  
Service Use ◽  
Medical Service ◽  
Emergency Medical

486a Emergency Medical Service use predicts better outcomes in STEMI

2020 ◽  
Vol 29 ◽  
pp. S256-S257
Author(s):  
A. Baradi ◽  
D. Dinh ◽  
A. Brennan ◽  
J. Somaratne ◽  
J. Lefkotvits ◽  
...  
Keyword(s):  
Emergency Medical Service ◽  
Service Use ◽  
Medical Service ◽  
Emergency Medical

Staying in the middle or avoiding extremes? A test of the effect of rating scale length in advertising research with Chinese consumers

2019 ◽  
Vol 62 (4) ◽  
pp. 418-431
Author(s):  
Cong Li ◽  
Gunwoo Yoon ◽  
John Petit
Keyword(s):  
Rating Scale ◽  
East Asian ◽  
Consumer Attitude ◽  
Advertising Research ◽  
Chinese Consumers ◽  
Cultural Impact ◽  
Advertising Context ◽  
Experimental Findings ◽  
Asian Consumers ◽  
Scale Length

Given the rapid growth of many Asian economies in recent years, Asian advertising research is attracting increasing attention. However, systematic examinations of how to move this body of research forward from both theoretical and methodological perspectives are lacking. This study discusses a method-related issue in Asian advertising research, specifically focusing on the rating scale length used in measuring consumer attitude and behavioral intention. The experiment examines whether using different rating scale lengths (i.e., 1–3, 1–5, 1–7, and 1–9) will produce inconsistent research results due to the influence of Confucianism on East Asian consumers’ response style. Based on the experimental findings, a theoretical discussion of how to consider the cultural impact on measurement in an East Asian advertising context is provided.

The role of Korean prototypical brand image in shaping country image and quality evaluations: a cross-cultural examination

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Byoungho Ellie Jin ◽  
Heesoon Yang ◽  
Naeun Lauren Kim
Keyword(s):  
National Culture ◽  
Structural Equation ◽  
Brand Image ◽  
Positive Influence ◽  
Two Dimensions ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Country Image ◽  
Chinese Consumers ◽  
Content Type

PurposeBuilt on the prototype and cue theories, the purpose of this study is to understand how a country's prototypical brand, a corporate brand that most consumers associate with a country (e.g. Samsung), contributes to forming two dimensions of country image – overall country image (i.e. macro country image) and product-specific country image (i.e. micro country image) – and how country image impacts the product quality evaluations of Korean cosmetics, along with the moderating effect of national culture.Design/methodology/approachData were collected from 491 US and Chinese consumers ages 20 and older and analyzed using structural equation modeling.FindingsThe findings confirmed the positive influence of prototypical brand image on macro and micro country image. Macro country image also had a positive effect on micro country image. However, only micro country image yielded a positive influence on the quality evaluations of Korean cosmetics. Analyses of the moderating effect of national culture showed that the positive influence of prototypical brand image on macro and micro country image was found to be stronger in China than in the US.Originality/valueThese findings provided new theoretical perspectives for country image studies, and practical insights for companies and governments, especially those in countries whose country image is less distinctive, to help develop effective marketing strategies.

Associations between medical service use and HIV risk among HIV-positive drug users in Baltimore, MD

AIDS Care ◽  
2004 ◽  
Vol 16 (7) ◽  
pp. 901-908 ◽  
Author(s):  
C. A. Latkin ◽  
V. L. Forman-Hoffman ◽  
G. D'Souza ◽  
A. R. Knowlton
Keyword(s):  
Hiv Risk ◽  
Drug Users ◽  
Service Use ◽  
Medical Service ◽  
Hiv Positive
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