The Effect of Effective Factors on Consumer Behavior in Iran's Best Shopping Centers Based on the Principles of Urban Management

The purpose of the study is to recognize the factors that influence the consumer’s behavior towards shopping centers. Along with this study endeavors have been made to investigate different components which influence the consumer behavior towards shopping mall. This literature review found the consumer preferences towards shopping mall. Customers do not go shopping mall only for shopping but also for entertainment. Different studies denote that there are numerous factors that appeal the customer towards shopping mall. This work will definitely help shopkeepers or retailers to make changes (if any) in the mall in order to attract customers and satisfying their needs and wants and also important for the development of a mall. After reexamining of 100 papers on consumer behavior towards shopping mall author recognized that shopping environment, ease of shopping, availability of different products, showbiz offered at malls, parking facility, good product quality, discount and sales promotion are the factors that convince the Shoppers to visit shopping malls with entertainment.

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Sensorial and Experiential Marketing in Shopping Centers

Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-7998-1412-2.ch008 ◽

2020 ◽

pp. 162-182

Author(s):

Mónica Gómez-Suárez ◽

María Jesús Yagüe ◽

Anne Schmitz ◽

Cristina García-Gumiel

Keyword(s):

Consumer Behavior ◽

Survey Data ◽

Empirical Analysis ◽

Business Performance ◽

Decision Makers ◽

Shopping Centers ◽

Experiential Marketing ◽

Retail Managers

This chapter states the importance of sensory and experiential strategies for the retail companies, their degree of implementation, and their effect on retail companies' performance. An interdisciplinary review of related studies links sensorial or experiential stimuli with consumer behavior. An empirical analysis answers the following: What degree of knowledge do retail managers have about experiential marketing? What actions and tools are used more frequently? Are their effects measured? What impact do they have on business performance? Survey data collected from 171 managers of Spanish shopping centers show the degree of knowledge of the concepts of sensory and experiential marketing is high, but there are differences in the actions implemented by type of company. Decision makers greatly consider investment in experiential marketing is profitable and effective.

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The Survey Effective Factors the Consumer Behavior on the Kalleh Food Products

Nigerian Chapter of Arabian Journal of Business and Management Review ◽

10.12816/0003712 ◽

2014 ◽

Vol 1 (12) ◽

pp. 18-23

Author(s):

Nazanin Nouruzpour ◽

Zahra Broumand

Keyword(s):

Consumer Behavior ◽

Food Products ◽

Effective Factors

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CONSUMER BEHAVIOR IN SHOPPING CENTER CHOICE

Social Behavior and Personality An International Journal ◽

10.2224/sbp.2004.32.8.783 ◽

2004 ◽

Vol 32 (8) ◽

pp. 783-790 ◽

Cited By ~ 13

Author(s):

Veysel Yilmaz

Keyword(s):

Structural Equation Modeling ◽

Consumer Behavior ◽

Computer Program ◽

Latent Variables ◽

Structural Equation ◽

Geographical Location ◽

Equation Modeling ◽

Shopping Center ◽

Effective Factors

This study was designed to research factors which consumers consider when choosing a shopping center and to develop a suggestion model for shopping center choice. First a questionnaire about choosing a shopping center was formed. Then the questionnaire was given to 300 randomly chosen consumers and collected on the next day. Two hundred and sixty-two fully filled out questionnaires were analyzed. Besides demographic questions, effective factors determining people's shopping center choice were asked for 17 items. Four models related to latent variables assumed to affect choice of a shopping center were tested by using the LISREL computer program with Structural Equation Modeling (SEM). Features of materials sold and geographical location of shopping center play very important roles in choice of a shopping center.

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