Encouraging Traditional Market through Customer Satisfaction

Progress of village development is very dependent on the financial independence of the village. Financial independence is reflected in the amount of original village income. One source of original village income comes from market retribution. Market retribution revenue will increase if the market can develop properly. Customer satisfaction is the key to the success of a market. This study analyzes consumer satisfaction at Kembangsari Market, Srimartani Village, Bantul Regency, and the factors that influence satisfaction using a logistic regression model. The results showed that the level of consumer satisfaction was 72.71 percent. Factors that influence consumer satisfaction are easy-to-market accessibility, good product quality, and guarantees provided. Infrastructure factors and the responsibility of traders have not been able to increase customer satisfaction.

Strategi Pemasaran 7P Restoran Bertema Autentik di Bale Raos sebagai Potensi Wisata Kuliner di Area Keraton Yogyakarta

Indications of successful management of cullinari such as a restaurant is a significant increase in the target number of tourists visiting. Therefore, it is necessary to have the right and targeted marketing strategy. This study aims to analyze and describe the marketing strategy of Bale Raos restaurant The autentic Taste in tourism area Keraton Yogyakarta. Research used qualitative methods. Informants sampled are general manager, marketing, operational manager and visitorAs of Bale Raos restaurant. Data was collected used interviews, observation, and documentation. Based on the research results show the right marketing strategy to increase quality product and service by segmenting targeting and positioning and collaboration of good product, price sale, place, promotion, people, process and physical evidance.

Human Capital Plan for Business Startups "Jamu Partnership" in Indonesia

Background – PT OAM is a jamu partnership business startup company in Indonesia. This company is here to answer the customer pain and gain. In an effort to be competitive and sustainable in the jamu partnership business, this company use its competitive advantages in the form of an easy partnership process, good product taste and product innovation and sustainable partnerships. Of course, this competitive advantage can only be maintained and developed if the company has competent human resources. In actual process operations, PT OAM requires good human resources planning. This is because human resources in a company are important and must be managed optimally. Method – Using Human Capital Plan, and Organizational Culture. Result – This analysis help to preparing and implementing each of its human capital activities in PT OAM. With good human capital plan the business can be competitive and sustainable. Keywords: Human Capital Plan, Human Resources, Startups, Jamu Partnership.

Evaluation of the spiritual extracurricular program in Madrasa

Spiritual extracurricular activities have an important role in exploring potential interests, talents, and can encourage the increase in the values of the religious character of students and their practice of Islamic teachings which have declined in recent times. The purpose of this study was to determine how to evaluate the context, input, process, and product of the Spirituality extracurricular program at Madrasa Tsanawiyah Darul Huda Bandar Lampung. This study used an evaluative design with a descriptive approach. Data collection techniques used were interviews, questionnaires, observation, and documentation. The subjects of this study were the head of the madrasa, coaches, and spiritual extracurricular participants. Data were analyzed using Miles and Huberman’s theory, namely reducing data, presenting data, and drawing conclusions / verifying. The results showed: (1) Evaluation of the context related to program management structure, program objectives, types of activities, work programs, and needs was quite good, (2) Evaluation of inputs related to supervisors and participants who took part in spiritual extracurricular activities, as well as feasibility/completeness. from the facilities and infrastructure to support program activities is quite good. However, it needs to be improved in the provision of teacher trainers, and the details of program implementation funding, (3) Evaluation of the process is good. The implementation is by the program guidelines of The Ministry of Education and. Culture Number 62 of 2014, (4) Good product evaluation, containing student learning outcomes as values, achievements, and the character of students from religious character, honesty, discipline, responsibility, tolerance, cooperation, polite/polite, and self-confidence. The implication of this research shows that the spiritual extracurricular program at Madrasa Tsanawiyah Darul Huda Bandar Lampung plays a very important role in shaping the religious character of students.

PERBINCANGAN DI MEDIA SOSIAL FILM PENDEK TILIK SEBAGAI HASIL DARI STRATEGI DIGITAL

<p>Tidak setiap saat bisa kita temukan sebuah film pendek Indonesia menghasilkan perbincangan yang masif seperti film <em>Tilik</em>. Film pendek karya dari sutradara Wahyu Agung Prasetyo dan diproduki oleh Ravacana Films, sebuah rumah produksi berbasis komunitas di Yogyakarta memperoleh dua juta <em>views </em>di Youtube per 21 Agustus 2020. Awal diunggah sejak 17 Agustus 2020 film <em>Tilik</em> telah menarik banyak penonton hingga menghasilkan puluhan ribu <em>views</em>. Setelah beberapa hari jumlah <em>views</em> meningkat berkali lipat usai mendapat beragam reaksi dan akhirnya menghasilkan <em>views</em> beratus kali lipat, juga perbincangan yang terus berdengung di media sosial. Perbincangan yang terus bergulir mengenai <em>Tilik</em> kemudian menghasilkan peliputan lanjutan di media daring, cetak, maupun liputan di televisi yang tidak main-main nilainya bila dihitung secara <em>nilai Public Relations (PR Value).</em> Apa yang terjadi pada <em>Tilik</em> bukan lahir begitu saja melainkan hasil hasil dari strategi digital dan didasari teknis yang memadai serta pilihan-pilihan dalam alur cerita yang membuatnya menjadi bahan perbincangan di media sosial. Bicara tentang jumlah views dan perbincangan seputar film Tilik kita juga perlu memperhatikan kondisi sosial masyarakat saat film ini beredar secara daring Tidak lupa sebagai sebuah film, <em>Tilik</em> juga harus dilihat konteks yang dibawa, konteks yang memberinya bekal yang cukup untuk menanamkan menghasilkan traksi pada awal dan berbagai modal untuk jadi bahan perbincangan hari-hari pertama sejak film ini ditayangkan di Youtube.</p><p><strong>Kata Kunci:</strong> Film Pendek, Youtube, Media Sosial, Konten Viral, Pemasaran Digital</p><p> </p><p><em>An Indonesian short film produced massive conversations like the film Tilik which is rarely found in our daily lives.A film directed by Wahyu Agung Prasetio and produced by Ravacana Films, a community-based production house in Yogyakarta had gained two million views on YouTube per 21 August 2020. The first day it was uploaded 17 August 2020, it had gained many tractions until around 30K views, and then different kind of reactions multiply the number of viewers and conversation that also attract coverages from national media, online, offline, and also chose to be content for several television program, some coverage that is so pricey if we talk about Public Relations (PR) Value aspect.. The phenomena of Tilik is not for coming without reason, it came from some specific situation and then supported with good product material, and digital strategy. Talking about the number of its views we cannot cease to discuss the social condition around the society at that time. As a film, we cannot ignore the context of Tilik, context that had given it enough resource to gain traction from relevant people and communities. Context that had also gave it enough conversation materials the first days it was published on YouTube.</em></p><p><strong><em>Keywords:</em></strong><em> Short Film</em><em>, Youtube, </em><em>Social Media</em><em>, </em><em>Viral Content</em><em>, Digital Marketing</em></p>

Effect of Ease And Trustworthiness To Use E-Commerce for Purchasing Goods Online

The background in this research is to find out whether there is a relationship between the ease and trust of an e-commerce with customers who buy goods online, with this ease and trust whether purchasing goods online is increasing what are the factors that make sales increase and the variables that influence it, with the ease of using this e-commerce system and with a high level of trust, the public will be more confident shopping in an e-commerce media, because the seller provides the best service or has a very good product so that people buy with believe in the products they buy. The method used in this research is to use quantitative methods by conducting surveys to several customers who have used e-commerce media, is it easy and trustworthy in an e-commerce to increase sales, therefore, with the survey media, data is obtained primarily and the truth can be justified. With the ease and level of confidence about customers, shopping on an e-commerce can increase, with the increase, we can find out what variables can make customers shop more online, therefore variables must be known by sellers with an e-commerce system, with known variables such as ease of trust and the presence of a low price level, product sales will increase. This research will produce data that can determine whether there is a relationship between convenience and trust in purchasing goods online, with this data it can be used as a basis for further research and can be the basis for developing e-commerce systems today.

Comparative Study on Sentiment Analysis Approach for Online Shopping Review

The internet has revolutionized the way most people shop. Flexibility, convenience, products’ variations, better price, and more privacy contribute to the exponential growth of online shopping platforms. However, due to the nature of online shopping, customers are not able to physically test the product before purchasing. They rely on the information given by the seller and previous customers’ ratings to make their decision. Sometimes, the information that is given by sellers may be fraudulent, misleading, or over claim. Many researchers had found out that ratings and other customers’ reviews can be manipulated and did not reflect on the actual customers’ sentiment on the particular product. This research investigates how sentiment analysis can be used as an alternative solution to measure the positive, negative, and neutral feedback of the past reviews. It is to offer more comprehensive way to help the customers make an informed decision for the product that they wish to buy based on the totality of the reviews. This paper makes a comparative study on sentiment analysis methods on online shopping reviews. This can lead to the proposed theoretical framework of an alternative solution for better insight exploration. It is envisaged that this research would benefit the customer in making a better decision when doing online shopping and may act as a feedback mechanism for the seller to provide good products and services. A good product rating can influence many new buyers and increase business revenue and expansion

PRODUCT QUALITY AND BRAND IMAGE TOWARDS CUSTOMERS' SATISFACTION THROUGH PURCHASE DECISION OF WARDAH COSMETIC PRODUCTS IN SURABAYA

This study aims to determine and examine the effect of product quality on purchasingdecisions, the influence of brand image on purchasing decisions, the influence ofpurchasing decisions on customer satisfaction, the effect of product quality oncustomer satisfaction through purchasing decisions, and the influence of brand imageon customer satisfaction through purchasing decisions. This research is in the form ofquantitative research, where the data obtained is primary data obtained throughdistributing questionnaires to 120 respondents who have made purchases of Wardahcosmetic products. The data obtained were then processed using the Smart PLSsoftware. The results showed that there was a positive and significant relationshipbetween product quality and brand image variables on purchasing decisions, whichmeans that good product quality and good brand image will create purchasingdecisions for consumers. Purchase decisions have a positive influence on customersatisfaction. Product quality has a positive and significant effect on customersatisfaction. Brand Image does not significantly influence customer satisfaction.Product quality and brand image have a positive and significant effect on customersatisfaction through purchasing decisions. This shows that consumers will be satisfiedwith a product when consumers are satisfied with the purchasing decisions made onthe product.