Consumer Purchase Decision Making Styles: A Conceptual Framework

The present study deals with the review of literature on consumer decision making styles. This paper focuses on different consumer decision making models which provide the foundation of consumer decision studies. This paper discusses about the factors which influence the consumer decision making. Further, based on the literature on consumer decision making styles the role of different cultural settings on the consumer decision making styles has been analysed .The present study concludes that the consumers of different cultures exhibit different sets of decision making styles.