The Most Effective Strategies and Approaches Towards Emerging Trends in Digital Marketing in India (With Special Reference to Bhopal Region)

The massive Indian market is changing fast. The pace of change is rapid with digital channels and constantly growing with volume and strength perpetually. Digital Marketing is really the High buzz in current scenario. It is one of those sectors in the marketing industry which is considered to be an experience an exponential growth due to this it makes studying about digital really interesting. At a high level, digital marketing refers to advertising of brands delivered through Businesses leverage digital channels such as search engines, mobile applications, website sales, social media, various e-mails to connect with current and prospective customers digitally. The term digital covers a wide range of marketing activities in current era, all of which are still not universally agreed upon, the current research focuses on the most common types of research which is known as exploratory research towards Digital Marketing in India. This issue raised is rarely been addressed by the academicians and researchers in Bhopal. The study used digital marketing parameters to measure the awareness and effectiveness of digital marketing among marketing professionals in Bhopal.

An Analysis of Export Financing of Indian Handicraft Industry

The paper attempts to study the RBI initiative with respect to Export financing for boosting Indian Exports. It is of great importance that the country’s exports be stepped up, so as to reduce the trade and current account deficits to sustainable levels. Apart from export incentives provided to exporters, RBI and Government should also ensure that the exporters are provided credit facilities at a reasonable rate of interest. The paper covers the existing financing policies of the RBI and also on issues relating to various difficulties being faced by exporters with regard to availability of credit, factoring and other procedural issues in their dealings with banks and financial institutes.

An Analysis on Attrition Rate and Job Satisfaction of Employees in Insurance Sector

Man has found out himself many things to make himself and his near dear ones happy. Insurance is one such invention of man. It is not just the reluctant entry and the periodical reminders for paying the premium and the last receipt of the claim money which may look large or a mere pittance depending upon the policy was in force earning handsome bonus or increase in capital. Insurance industry is one of the better tools to protect personal benefits as well as economical benefits to country. Insurance benefits society as a whole, not just who hold insurance. It is one of the largest industries in the field of employment too. Insurance industry has given employment to millions of employees. It has been well said that great achievements come with great responsibility and so with great ups and downs. This sector has witnessed high attrition rate and lower degree of job satisfaction in its employees. The purpose of this paper is to identify the factors causing these problems and to suggest some possible solutions.

Impact of Microfinance on Enterpreneurship Development: A Case Study of JLGS Lucknow, Uttar Pradesh, India

This research study investigates the impact of microfinance schemes on entrepreneurial development in lucknow district. To achieve the stated objective of the study, three research questions were formulated. The descriptive research design was adopted for the study. The Population for our study encompasses the joint liability groups who have been engaged in microfinance activities and are the beneficiaries of microfinance credit.250 JLGs respondents were selected from lucknow District according to simple random sampling method The researcher used questionnaire as an instrument of primary data collection. Tables and simple percentages were used in data presentation. For clear analysis, the study centres on two broad variables; the dependent variable which is entrepreneurial development and the independent variable which is microfinance institutions. The study reveals that i there is a significant difference in the number of entrepreneurs who used microfinance institutions and those who do not use them; ii there is a significant effect of microfinance institutions activities in predicting entrepreneurial productivity; and iii that there is no significant effect of microfinance institutions activities in predicting entrepreneurial development. The researcher concludes that microfinance institutions world over and especially are identified to be one of the key players in the financial industry that have positively affected individuals, business organizations, other financial institutions, the government and the economy at large through the services they offer and the functions they perform in the economy.

Role played by FMC in the Indian Economy and Merger of Forward Market Commission in SEBI

Foreign exchange market in India started three decades ago when in 1978 the government allowed banks to trade foreign exchange with one another. Today over 70% of the trading in foreign exchange continues to take place in the inter-bank market. The market consists of over 90 Authorized Dealers (mostly banks) who transact currency among themselves and come out “square” or without exposure at the end of the trading day. Trading is regulated by the Foreign Exchange Dealers Association of India (FEDAI), a self-regulatory association of dealers. Since 2001, clearing and settlement functions in the foreign exchange market are largely carried out by the Clearing Corporation of India Limited (CCIL) that handles transactions of approximately 3.5 billion US dollars a day, about 80% of the total transactions. This paper is divided in to four sections section one deals with the introduction of the study along with the exchange rate systems, section two tries to explain the trends in the Indian foreign exchange market whereas section three explains the features of the different components of the foreign exchange markets, section four assess and analyse the regulations and the role played by the forward market commission in Indi till its merger. The Financial Sector Legislative Reforms Commission (FSLRC) had earlier stressed on the need to move away from sector-wise regulation. It proposed a system in which RBI would regulate the banking and payments system, and a Unified Financial Agency (UFA) would subsume all other financial sector regulators such as SEBI, IRDA, PFRDA and FMC, to regulate the rest of the financial markets, which results in the merger of the FMC with SEBI. Hence section four focuses on the recent merger of this organisation with SEBI.

Impact of Sales Promotion Offers on Product Trials and Subsequent Repurchase Behaviour: With Special Reference to FMCG

The researcher examined the impact of sales promotion offers viz a viz coupons, price discounts, free samples, bonus packs on product trial in FMCG products. The samples point was super markets in Lucknow. A structured questionnaire was administered to collect the responses. In all 171 responses were collected non-randomly, out of which 150 usable responses were acknowledged. The study aims to provide insights and usefulness of sales promotion offers in product trial and repurchase.

Relationship between Commodity Future Trading with Spot Prices Variation and Inflation with special reference to Indian Agriculture Market

Environmental education is very important issue. It is duty of teacher to inculcate environmental awareness among students. Students in Indian school come from diverse background .Some may not have easy access to technology. As 21st century educators it is our duty to find strategies that level the educational playing field for all learners. Teachers can foster the student engagement in activities that support appreciation of the environment and natural resources in understanding the environmental issues. Across the nation ,schools are increasing access to technologies in the classroom. Therefore, providing education with appropriate resources and strategies supports environmental literacy should be essential component of all technology plans.

An Empirical Study on the Journey of Tax Reforms in India

Reforms in the taxation system of a country are an integral part of its development. India has witnessed series of reforms in its taxation system. The tax rates have been rationalize d with simplification in the tax laws results in better compliance, ease of tax payment and better enforcement. India has witnessed reforms in both direct tax system and indirect tax system. After every reform, it becomes quite essential to measure its effectiveness. There are various parameters to measure the affects of the reforms and the tax to GDP ratio is considered to be the one. One of the major objectives of tax reform measures has been to increase total tax to GDP ratio as a means of achieving fiscal consolidation and improving resource allocation. Government of India is working to enhance its revenue collection, at the same time ensuring that cumbersome taxes do not bother the investors. This paper makes an attempt to highlight the journey of tax reforms taken place in India since the post liberalization period. The paper also highlights the tax to GDP ratio over the period of five years of study.

Absenteeism in the Indian Industries: Effects and Corrective Measures

Employee absenteeism is a worldwide phenomenon which, due to the financial impact on a nation’s economy, is an important subject on the international agenda. In order to provide new insights into employee absenteeism a model with a broad variety of determinants is constructed and tested for Europe as a whole and the individual countries. Based on previous studies, a wide selection of determinants was distinguished and divided into categories such as demographics, health, household and job characteristics Absenteeism is the term generally used to refer to unscheduled employee absences from the workplace. Many causes of absenteeism are legitimate, for example personal illness or family issues, but absenteeism also can often be traced to other factors such as a poor work environment or workers who are not committed to their jobs. If such absences become excessive, they can have a seriously adverse impact on a business’s operations and, ultimately, its profitability. The Labour Department in India defined the absenteeism rate as the total man-shifts lost because of absences as a percentage of the total number of man-shifts scheduled. So for calculation of the rate of the absenteeism we require the number of persons scheduled to work and the number actually present.

Practical Model of Motivation and Welfare of Third Party Contractual Workers through Application of Maslow’s Need Hierarchy

Contractual workers who work for the contractors and work as third-party workers for the principal employers are the latest trends in the labour market. To cut the labour cost principal employers hire such workers through the contractors with minimal responsibilities towards such workers. Though there are fewer responsibilities of employers towards such workers but ultimately these workers work for the principal employers to accomplish the organizational objectives. Thus there is a need to keep such workers to be motivated as well. The Need Hierarchy motivational theories given by Abraham Maslow can be used to design the motivational programme for the contractual workers.