scholarly journals The Effect of Consumer Decision Making Style on Retail Format ChoiceBehavior: A Study from Sukkur, Pakistan.

2014 ◽  
Vol 13 (5) ◽  
pp. 4510-4517
Author(s):  
Muhammad Saleh Memon ◽  
Ahmed Ali Mangrio ◽  
Amjad Ali Jatoi

Research on exploring effects of Consumer Decision Making Style on Retail Format Choice Behavior and to study the effect of demographic factors on each factor of decision making style was conducted. The usable data of 116 respondents’ was taken from the city of Sukkur in Pakistan. The multiple regression technique was used to explain the role of afore mentioned factors. Results conclude that only 7.9% is explained by Decision Making Styles on Retail Format Choice. And maximum of 18.7% is explained by four demographic factors on a Consumer Decision Making Style.

2019 ◽  
Vol 105 ◽  
pp. 21-32
Author(s):  
Isabella Maggioni ◽  
Sean Sands ◽  
Reza Kachouie ◽  
Yelena Tsarenko

2018 ◽  
Vol 12 (01) ◽  
Author(s):  
Ambrish Singh ◽  
Sanjay Medhavi

The present study deals with the review of literature on consumer decision making styles. This paper focuses on different consumer decision making models which provide the foundation of consumer decision studies. This paper discusses about the factors which influence the consumer decision making. Further, based on the literature on consumer decision making styles the role of different cultural settings on the consumer decision making styles has been analysed .The present study concludes that the consumers of different cultures exhibit different sets of decision making styles.


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