The Communication Process Analysis of Corporate Social Responsibility Program of Ancol Zero Waste

Communication on Corporate Social Responsibility (CSR) can be based on unilateral communication, in which stakeholders are “passive listeners”. However, more effective is a bilateral interaction that engages stakeholders in the communication process while developing and implementing a CSR strategy, enabling establishment of the dialogue. That is why the objective of the study is to reasonably expose the impact of the communication toolkit of implementing the CSR strategy on establishing dialogue with stakeholders. The author develops an algorithm for organizing a stakeholder communication process that takes into account communication barriers at each stage: creation, encoding, transmission, receiving, decoding and responding. The internally-oriented, externally-oriented and universal communication tools of CSR strategy implementation are characterized. The functions of the communication toolkit of CSR strategy implementation are systematized: informational, contact, educational, interpretative, emotional, holistic, mobilizing, strategic, preventive. The author compared CSR communication strategies (one-sided, two-way asymmetric and two-way symmetric) according to the following criteria: the achievement of communication ideal: transfer and joint creation of CSR meaning, stakeholder needs, the role of stakeholder, method of determining CSR priorities, strategic goals for establishing communications, third-party approval of the CSR strategy. Much attention is paid to specifying forms of indirect and direct communication, as well as to the analysis of their relevance to the main CSR communication strategies. It is established that the identification of stakeholders is an important part of CSR communication, which is why the author summarizes main forms and the result of interaction with them. It is justified that effective interaction with stakeholders holds a dialogue capable of identifying existing problems and jointly formulating ways to solve them.

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How Can Companies Decrease Salesperson Turnover Intention? The Corporate Social Responsibility Intervention

Sustainability ◽

10.3390/su13020750 ◽

2021 ◽

Vol 13 (2) ◽

pp. 750

Author(s):

Sandra Castro-González ◽

Belén Bande ◽

Guadalupe Vila-Vázquez

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Turnover Intention ◽

Process Analysis ◽

Equation Modeling ◽

Measurement Scales ◽

Interpersonal Justice ◽

Corporate Social ◽

The Impact

Salespeople turnover is a key issue that can threaten a company’s survival, either by reducing its income or increasing its expenses. The purpose of this study is to analyze the impact of corporate social responsibility (CSR) practices on the salespeople turnover. Drawing from social network theory, this research suggests that the perception of CSR practices influences salespeople turnover through their impact on the perception of the company’s reputation and the organizational pride that sellers experience. Additionally, the moderating role of interpersonal justice in the CSR-organizational pride relationship is analyzed. The data was collected from a sample of 176 salespeople and their supervisors from 96 companies. Structural equation modeling was used to analyze the psychometric properties of the measurement scales and to test the proposed direct hypotheses, and conditional process analysis was used to test the proposed mediation hypothesis. The results indicate that CSR is negatively related to salesperson turnover via the perceived salespeople’s organizational pride and organizational reputation. Furthermore, this study’s findings confirm the importance of a salesperson’s interpersonal justice for these relationships. This study contributes to the existing sales and management literature by enhancing our understanding of how to reduce salespeople turnover intention. Specifically, it underlines the role of CSR practices in reducing those intentions.

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The drama of corporate social responsibility communication

Critical Perspectives on International Business ◽

10.1108/cpoib-12-2017-0094 ◽

2019 ◽

Vol 16 (3) ◽

pp. 233-258

Author(s):

Maria Ivanova-Gongne ◽

Stefan Lång

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Communication Strategy ◽

Communication Process ◽

Critical Event ◽

Semiotic Analysis ◽

Business Network ◽

Content Type ◽

Csr Communication ◽

Corporate Social

Purpose This paper aims to investigate a company’s corporate social responsibility (CSR) communications in a business network with regard to the flow of critical events related to CSR. Design/methodology/approach The paper focuses on the drama that unfolded at a Nordic-based multinational corporation, Stora Enso, after a critical event related to CSR and the specific signs and codes applied by the company to justify its actions. To achieve the aims, the authors conducted a dramaturgical and semiotic analysis of the company’s corporate communications in connection with various actions prior to or following the major critical event. Findings The findings consist of a five-act drama that unfolded around certain CSR communication activities at the company. The authors followed the company’s shift in communication strategy as they were compelled to adopt a more responsive and involved approach. The results also show the roles of the various business network actors in shaping CSR communications. Practical implications This case has practical uses for providing the framework to create effective messages at different stages of the communication process related to a major CSR event. Originality/value The originality of the study lies in its application of a dramaturgical and semiotic approach to the analysis of CSR communication. It also contributes to the scarce literature on CSR communication within business networks.

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Can Corporate Social Responsibility Promote Employees’ Taking Charge? The Mediating Role of Thriving at Work and the Moderating Role of Task Significance

Frontiers in Psychology ◽

10.3389/fpsyg.2020.613676 ◽

2021 ◽

Vol 11 ◽

Author(s):

Aimin Yan ◽

Liping Tang ◽

Yingchun Hao

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Process Analysis ◽

Mediating Effect ◽

Conservation Of Resources ◽

Taking Charge ◽

Corporate Social ◽

Task Significance ◽

Thriving At Work

There is growing evidence to suggest that employees’ perceptions of their employer’s corporate social responsibility (CSR) positively influences their attitude and behavior. An increasing number of scholars have called for further explorations of the microfoundations of CSR. To that end, this study takes the conservation of resources perspective to examine relationships and the perception of CSR by employees, considering areas such as thriving at work, task significance, and employees taking charge. By analyzing 444 questionnaires completed by employees in China and using the conditional process analysis to test a hypothesis, results showed that the association between employees’ CSR perception and taking charge is significantly and positively correlated, with thriving at work mediating the connection. We also found that task significance negatively moderates the mediating effect between CSR and taking charge, such that the lower the level of task significance of a job, the more positive the effect of CSR on taking charge via thriving at work. These findings have theoretical implications for micro-level CSR research and managerial implications for entrepreneurs.

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