The Impact of Communicating Sustainability and Ethical Behaviour of the Cosmetic Producers: Evidence from Thailand

Purpose—This study aims to demonstrate the antecedent factors of consumers’ cosmetics purchasing behaviour in the emerging market of Thailand from the perspective of sustainability. Specifically, the study aims to quantitatively analyse the impact of three hypothesised antecedents of consumer behaviour: product quality, communicating sustainability, and ethical business behaviour. Methodology—A quantitative methodology is applied in the study, which collects survey data from Thailand. This study focuses on two cosmetic brands in Thailand, a domestic brand and an international brand. The total 800-sample dataset was analysed using Structural Equation Modelling to validate a conceptual model with measurements of three antecedent factors: quality, ethical behaviour, and communication sustainability. Findings—It is found that ‘ethical behaviour of the producers had a non-significant impact for all samples and the ‘domestic brand’, whereas communicating sustainability had a significant impact in all sample cases. The proposed measurement scales present a practical and pioneering tool for assessing consumer responses and behaviour towards cosmetic brands. The set of scales will also help cosmetics marketers to appraise their strategic planning and monitor their progress toward creating and identifying consumer loyalty to cosmetics brands via producers’ ethical behaviour and CSR messaging. Originality—The global market and inter-stakeholder communications have greatly changed the way people perceive, behave towards, and react to business suppliers. The understanding of consumer brand loyalty in the cosmetics industry and the business strategies focused on the impact of communicating sustainability with ethical behaviour remain limited, especially in the context of the emerging market. This research contributes to filling this gap with empirical analyses.

What Do P-Wave Velocities Tell Us About the Critical Zone?

Fractures in Earth's critical zone influence groundwater flow and storage and promote chemical weathering. Fractured materials are difficult to characterize on large spatial scales because they contain fractures that span a range of sizes, have complex spatial distributions, and are often inaccessible. Therefore, geophysical characterizations of the critical zone depend on the scale of measurements and on the response of the medium to impulses at that scale. Using P-wave velocities collected at two scales, we show that seismic velocities in the fractured bedrock layer of the critical zone are scale-dependent. The smaller-scale velocities, derived from sonic logs with a dominant wavelength of ~0.3 m, show substantial vertical and lateral heterogeneity in the fractured rock, with sonic velocities varying by 2,000 m/s over short lateral distances (~20 m), indicating strong spatial variations in fracture density. In contrast, the larger-scale velocities, derived from seismic refraction surveys with a dominant wavelength of ~50 m, are notably slower than the sonic velocities (a difference of ~3,000 m/s) and lack lateral heterogeneity. We show that this discrepancy is a consequence of contrasting measurement scales between the two methods; in other words, the contrast is not an artifact but rather information—the signature of a fractured medium (weathered/fractured bedrock) when probed at vastly different scales. We explore the sample volumes of each measurement and show that surface refraction velocities provide reliable estimates of critical zone thickness but are relatively insensitive to lateral changes in fracture density at scales of a few tens of meters. At depth, converging refraction and sonic velocities likely indicate the top of unweathered bedrock, indicative of material with similar fracture density across scales.

Measuring Project Governance of Mega Infrastructure in China: A Scale Development Study

This study builds a measurement framework of project governance for mega-infrastructure considering the institutional situation of mega-infrastructure projects in China, including contractual governance, relational governance, and governmental governance. The factors of governmental governance are identified by the method of grounded theory with six cases of megaprojects, and the measures of project governance for mega-infrastructure are refined by expert interviews. The 235 questionnaires are collected, and exploratory factor analysis is used to identify six factors of the governance mechanism for mega-infrastructure projects. The scales are developed, and reliability and validity tests are conducted. Results indicate that (1) the governmental governance mechanism includes government decision, government supervision, and government coordination. (2) The three-dimensional framework of project governance is established as “contractual–relational–governmental” in the field of mega-infrastructure. (3) The measurement scales of project governance are developed and validated for mega-infrastructure, including government regulation, government coordination, risk sharing, revenue distribution, relationship maintenance, and cultural development. This research contributes to (a) the state of the knowledge by gaining a holistic and comprehensive understanding of project governance in mega-infrastructure in China, and (b) the state of the practice by providing a tool for measuring project governance in mega-infrastructure.

Understanding Traffic Accidents among Young Drivers in Qatar

Young drivers are generally associated with risky driving behaviors that can lead to crash involvement. Many self-report measurement scales are used to assess such risky behaviors. This study is aimed to understand the risky driving behaviors of young adults in Qatar and how such behaviors are associated with crash involvement. This was achieved through the usage of validated self-report measurement scales adopted for the Arabic context. A nationwide cross-sectional and exploratory study was conducted in Qatar from January to April 2021. Due to the Covid-19 pandemic, the survey was conducted online. Therefore, respondents were selected conveniently. Hence, the study adopted a non-probability sampling method in which convenience and snowball sampling were used. A total of 253 completed questionnaires were received, of which 57.3% were female, and 42.7% were male. Approximately 55.8% of these young drivers were involved in traffic accidents after obtaining their driving license. On average, most young drivers do have some risky driving behavior accompanied by a low tendency to violate traffic laws, and their driving style is not significantly controlled by their personality on the road. The older young drivers are more involved in traffic accidents than the younger drivers, i.e., around 1.5 times more likely. Moreover, a young male driver is 3.2 times less likely to be involved in traffic accidents than a female driver. In addition, males are only 0.309 times as likely as females to be involved in an accident and have approximately a 70% lower likelihood of having an accident versus females. The analysis is complemented with the association between young drivers’ demographic background and psychosocial-behavioral parameters (linking risky driving behavior, personality, and obligation effects on crash involvement). Some interventions are required to improve driving behavior, such as driving apps that are able to monitor and provide corrective feedback.

The Fear of Missing Out (FoMO)

Competitiveness, innovation, and constant change have become indispensable elements in today's transition from an industrial society to information society. Internet technologies, which are constantly renewing themselves depending on globalization, have increased the tendency of promotion, sharing, and following. Social networks have become an important part of our lives as a result of the continuous developments in internet-based applications and mobile devices in the world of fiber networks. FoMO emerges as an interdisciplinary phenomenon expressing individuals' awareness of virtual environment. Accordingly, individuals tend to be constantly aware of the changes around them through social media. Individuals, who constantly update and monitor with their mobile devices, spend a long time on social networks and create their own virtual worlds. The FoMO is closely related with psychological, behavioral, and social issues. In the research, in addition to the theoretical background of FoMO, measurement scales and managerial inferences for the organizations have been discussed.

Tree Cover Ratio Effects on Users’ Perceptions, Impressions and Suitability Judgment for Different Activities in Privately Owned Public Spaces

People are drawn to natural settings because they instinctively associate them with providing, nurturing environments. Many studies have linked higher urban greenery ratios to social, psychological, economic, and human health improvements. While urban greenery benefits a large number of people, the monetary burden of its installation and maintenance falls typically to local governments or private entities, requiring urban designers to be able to justify the higher costs of implementation and maintenance. To date, there is still no precise data linking tree cover ratio and the specific effects it has on peoples’ perceptions and impressions of urban plazas or in the environment’s suitability for different activities. This study expands on the findings of previous studies to explore the effects of tree cover ratio and environment scale across twenty-three different evaluation scales. It used immersive virtual environments to control for confounding variables and head-mounted displays to present the stimuli, allowing participants to experience the environment in its totality as in a natural setting. Higher tree cover ratios improved participants’ willingness to stay and pay for goods, improved perception, impressions, and how suitable the environment was for different activities. The specific effects on five measurement scales for activities, nine measurement scales for impression and seven different measurement scales for perception are shown as well as the effects of the interaction of tree cover ratio and environment scale.The effects of sex and architectural background are also tested and discussed. Results offer designers with evidence for the definition of tree amount in relation to environment scale, based on the desired effect.

In search of virtuous learning circles: absorptive capacity and its antecedents in the education sector

Purpose This study aims to identify context-specific antecedents to schools’ absorptive capacity (AC) and to show how those can enact “a virtuous learning circle.” Design/methodology/approach The study uses a mixed method: an exploration based on semi-structured interviews with educational experts; the development of a measurement scale and a partial least squares structural equation modelling to test the impact of the antecedents. Findings The results yielded four empirically-grounded antecedents and their measurement scales, namely, prior knowledge, employees’ skills, educational projects and interactions with the environment (Studies one and two). All antecedents are significantly and positively related to AC processes (study three). Using the organizational learning theory perspective, the results have been interpreted as an AC “virtuous learning circle.” Practical implications With increasing pressures to adapt, a case of which was the COVID-19 pandemic, schools can greatly benefit from absorbing knowledge flows. This suggests the construction a favourable environment for AC. To this end, the individual (employees’ prior knowledge and skills), organizational (educational projects) and institutional level of managerial action (interactions with the environment) can be effective when create a recursive organizational learning circle. In addition, this study offers an expert-validated measurement scale for self-assessment of a school’s specific contingencies, and thus, for planning of punctual interventions to develop AC. Originality/value This study advances the existing body of knowledge management in the educational context by rigorously identifying and validating a scale for measuring the antecedents of AC and developing an interpretive approach to the AC “virtuous circle.”

Development of empirically based customer-derived positioning taxonomy for consumer electronics sector in the Indian emerging market

PurposeAn Indian emerging market positioning taxonomy has been developed in response to the literature review's findings that existing positioning typologies/taxonomies are based on managerial perspectives rather than consumer/customer perceptions and are only developed for advanced countries.Design/methodology/approachThis study employs a three-step process for developing and validating a scale in order to conduct its research. In the first phase, items are generated and selected based on a literature review, focus groups and expert opinion. Exploratory factor analysis is used to fine-tune the scale in the second phase. Phase 3 uses CFA to establish convergent, discriminant and nomological validity through the use of CFA.FindingsA consumer-based taxonomy of positioning strategies were developed as a result of the research. Six distinct positioning strategies emerged that was named (1) Value for Money, (2) Functional (3) Premiumisation, (4) Promotional Campaign, (5) Brand Name (6) Visual Aesthetics.Research limitations/implicationsDeveloping and validating measurement scales will be made easier with the help of this paper. Target populations, industry and geography selection and a cross-sectional time horizon are just a few of the study's drawbacks.Practical implicationsThe study's practical implications include six factors/strategies that managers, advertising executives and marketing experts of consumer electronics companies in the Indian emerging market could use to position their products, resulting in the overall success of their organisations.Originality/valueThis study adds to the marketing literature by providing a solid theoretical foundation and a validated instrument for operationalising positioning strategies.

The success of e-commerce startups: an empirical study in Vietnam

Objective of the study: Although many e-commerce startups have been established in recent years, there is a high rate of business failure in start-up community. In addition, e-commerce in Vietnam is still at a beginning stage with many potentials and risks. The research aims to find impact factors which lead to the success of e-commerce startups in Vietnam.Methodology/approach: The qualitative method was applied to identify appropriate measurement scales. Then, the quantitative questionnaire survey was leveraged to test the research framework based on data from local e-commerce startups.Originality/Relevance: This research focuses on evaluating the impact of founder factors, e-service factors, and external factors on the success of startups in Vietnam.Main results: Research findings show that four factors have significant contribution to e-commerce startups’ success including risk-taking propensity, achievement orientation, reliability of e-service quality, and e-networking. Among the four, risk-taking propensity is the most contributed factor in e-commerce startups’ success.Theoretical/methodological contributions: The study helps to test the measurement scales and contributes an empirical study regarding to the success of startups in a developing country like Vietnam.Social/management contributions: Managerial implications for e-commerce incubators, entrepreneurs, and government are also recommended to improve the success rate of e-commerce startups in Vietnam.

Social and environmental concerns within ethical fashion: general consumer cognitions, attitudes and behaviours

PurposeAlthough interest in sustainability within the fashion apparel industry has increased over the last decade, ethical fashion remains a minority trend due to low consumer awareness and consumption behaviour. The aim of the paper is to explore empirically the relationships between general consumer support for ethical fashion, buying intention and willingness to pay, focussing on the effect that consumer concern and knowledge and beliefs have on these variables.Design/methodology/approachData were collected from 450 general consumers in Spain, who are not specifically dedicated buyers of fashion apparel goods. Responses were collected with a structured questionnaire that included multi-item scales to measure all the variables of the causal model. After corroborating the reliability and validity of the measurement scales with confirmatory factor analysis (CFA), 11 research hypotheses were explored using a structural equation modelling (SEM) approach.FindingsThe findings demonstrate that whilst beliefs are not predictors of consumer support for either social or environmental issues, concern and knowledge are antecedents of consumer social and environmental support, which determine general support for ethical fashion, intention to buy and willingness to pay. Consumer social support has a slightly higher impact on consumer support for ethical fashion, intention to buy and willingness to pay than environmental support.Originality/valueThe purpose of the paper is to contribute to the literature by empirically comparing general consumer perceptions, attitudes and behaviours towards the social and environmental dimensions of ethical fashion. In doing so, the authors aim at shedding light on the complex concept of ethical fashion and how general consumers understand it. The findings suggest that promoting educational marketing especially focussed on environmental issues is necessary to raise consumer awareness, knowledge and ethical consumption.