scholarly journals The Impact of Online Customer Reviews on Purchase Intention in Online Marketplace

2021 ◽  
Author(s):  
Agus Rahayu ◽  
Dian Herdiana Utama ◽  
Ririe Novianty
Keyword(s):  
Purchase Intention ◽  
Customer Reviews ◽  
Online Marketplace ◽  
Online Customer Reviews ◽  
The Impact

The influence of online customer reviews on customers’ purchase intentions: a cross-cultural study from India and the UK

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sheshadri Chatterjee ◽  
Ranjan Chaudhuri ◽  
Demetris Vrontis ◽  
Alkis Thrassou
Keyword(s):  
Cultural Difference ◽  
Purchase Intention ◽  
Value Theory ◽  
Cross Cultural ◽  
Age And Gender ◽  
Content Type ◽  
Customer Reviews ◽  
Online Customer Reviews ◽  
And Gender ◽  
The Impact

Purpose The purpose of this study is to examine the influence of online customer reviews (OCRs) and electronic word-of-mouth (eWOM) on customers’ purchase intention (PUI). This study also investigates the cultural differences between the customers in India and UK as regards the influence of OCR and customers’ PUIs. Design/methodology/approach This study has used socialisation theory, theory of reasoned action, congruity theory and expectation value theory, along with the existing literature to develop the conceptual model. The theoretical model has been validated using the PLS-SEM technique on a survey involving 305 and 280 respondents for India and UK, respectively. Findings The findings highlight that gender has no effect on UK customers’ PUIs, whereas age and gender have considerable impacts on Indian customers’ PUIs. Research limitations/implications The study only examines the cross-cultural difference between a European country (UK) and an Asian country (India). Also, since the sample size is low, the findings did not represent a generic view. Practical implications The proposed model has provided important inputs to the organisations to understand consumer behaviour particularly the study would help marketing departments to formulate their marketing strategies regarding OCR and customers’ PUI. Originality/value This study is unique in understanding the implications of OCR and their influence on customer purchase decisions of UK customers and India’s customers. This study also helps to understand the impact of age and gender on OCR and PUIs.

scholarly journals Price Discount: Pengaruhnya terhadap Online Customer Review dan Purchase Intention pada Konsumen Online Marketplace Platform pada Masa Pandemi Covid-19

2021 ◽  
Vol 9 (1) ◽  
pp. 25
Author(s):  
Dyajeng Puteri Woro Subagio ◽  
Sri Hastari
Keyword(s):  
Purchase Intention ◽  
Partial Least Square ◽  
Least Square ◽  
Shopping Behavior ◽  
Price Discount ◽  
Online Questionnaire ◽  
Customer Reviews ◽  
Online Marketplace ◽  
Online Customer Reviews ◽  
Consumer Purchase Intention

The COVID-19 pandemic significant impact on decreasing income and community activities, including shopping behavior. Many people have decided to use the online marketplace platform to shop for various needs. This study aims to investigate the direct and indirect relationships among variable price discounts, Online Customer Reviews (OCR), and purchase intentions for consumers of the 5 most popular online marketplace platforms in Indonesia during the COVID-19 pandemic. Collecting data in this study using an online questionnaire to 120 respondents as a sample who have met the purposive sampling criteria. This study uses Partial Least Square (PLS) to analyze the data. There is a uniqueness in this study where the price discount strategy is not able to directly influence consumer purchase intention even though the economic condition has decreased due to the pandemic. This strategy encourages consumers to seek information through online customer reviews. Information on OCR affects consumer purchase intention in a product. This makes OCR able to fully mediate the relationship between the price discount strategy and purchase intention.

scholarly journals Consumer’s Motivation toward Purchase Intention on Online Product with Mediating Effect of Trust in Brunei

2021 ◽  
Vol 04 (09) ◽  
Author(s):  
Theresa Kula, ◽  
Keyword(s):  
Purchase Intention ◽  
Quantitative Method ◽  
Mediating Effect ◽  
Website Design ◽  
Social Commerce ◽  
Business Managers ◽  
Uses And Gratifications Theory ◽  
Customer Reviews ◽  
Online Customer Reviews ◽  
Specific Influence

This study proposes a conceptual framework for determining the influences of consumers’ motivation toward purchase intention on online product in Brunei. Nowadays, purchasing goods via internet is growing rapidly in the whole world and it gives confidence to a researcher to explore what factors influence consumer see at the time of purchase goods via online. However, this study argues that the driver of the motivation on consumer is yet to be fully identified due to lack of studies that investigate the specific influence as a separate phenomenon and has not been tested in Brunei yet. Therefore, this study analyses the Uses and Gratifications Theory and Theory of Trust, to develop the understanding of consumers’ motivation and purchase intention on online product. The aim for this study is to explore the factors of consumers’ motivation in Brunei such as social media, online customer reviews, social influence and website design/features. This is to examine whether they have relationship between purchase intention and trust as a mediator. The data will be updated by quantitative method where the expected sample of 350 participants in Brunei in order to test the effect of variables. This study provides further insight for future researchers who will benefit to study consumers’ motivation for instance, in the e-commerce and social commerce, which may assist business managers’ advance their decision-making quality in developing markets.

scholarly journals The Influence of Online Review on Consumers’ Purchase Intention

2019 ◽  
Vol 4 (3) ◽  
pp. 194-201
Author(s):  
Anindita R. Aditya ◽  
Yeshika Alversia
Keyword(s):  
Regression Analysis ◽  
Purchase Intention ◽  
Online Survey ◽  
Online Reviews ◽  
Jel Classification ◽  
Online Review ◽  
Customer Reviews ◽  
Significant Relationships ◽  
Consumer Purchase Intention ◽  
The Impact

Objective – The development of cafe businesses in Indonesia has recently increased, making the level of competition become tighter. This is what makes cafe business able to maintain the loyalty of the customer, due to consumers’ tending to try new things or places. In this context, research was conducted to determine the impact of online reviews on a review website platform on consumer purchase intention in choosing the first visited cafe. Methodology/Technique – The customer’s decision-making is affected by various factors such as review platforms, other customer reviews, and property characteristics as well as the customer's profile itself. Previous research models have become a reference for this study, and this study was conducted by collecting data from questionnaires that were distributed using an online survey. Findings – This study identified six features of online review content and one source attribute, namely timeliness, reviewer expertise, usefulness, volume, positive online reviews, negative online reviews, and comprehensiveness. Regression analysis was used to examine the impact of these attributes on consumer purchase intention. Novelty – The results of the regression analysis showed significant relationships among variables like usefulness, volume, timeliness, positive online reviews, negative online reviews, and comprehensiveness, along with property characteristics on consumer’s purchase intention. Type of Paper: Empirical Keywords: Online review, electronic word-of-mouth, review website platform, purchase intention Reference to this paper should be made as follows: Aditya, R.A; Alversia, Y. 2019. The Influence of Online Review on Consumers’ Purchase Intention, J. Mgt. Mkt. Review 4 (3) 194 – 201 https://doi.org/10.35609/jmmr.2019.4.3(4) JEL Classification: M30, M31, M39.

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