Implementasi Technology Acceptance Model terhadap Adopsi Teknologi Artificial Intelligence pada Startup Digital

The purpose of this study is to describe and analyze the implementation of the technology acceptance model on the adoption of artificial intelligence technology in digital startups. By using simple random sampling, a sample of 109 out of 143 populations, which are startups in Greater Jakarta, was obtained. Based on an analysis using Structural Equation Modeling (SEM) analysis with the SmartPLS tool. The results show that the adoption of artificial intelligence in digital startups is influenced by attitudes, perceptions of convenience and perceptions of usefulness. Likewise, perceived convenience and perceived usefulness are significantly affected by external pressures.

Implementasi Theory of Planned Behavior terhadap Entrepreneurial Intention: Efek Moderasi Entrepreneurship Education dan Gender

The aim of this study is to analyze the effect of entrepreneurship education on the entrepreneurial intention of college students in Surabaya. Purposive sampling was used towards 220 college students. The criteria of the samples were students who already took entrepreneurship subject for bachelor degree and entrepreneurship practicum for vocational studies. This study used Mann-Whitney U-Test through SPSS and partial least squares through SmartPLS. This study finds: 1) attitude, subjective norm and perceived behavioral control have a positive significant impact towards entrepreneurial intention, 2) entrepreneurship education has a positive significant impact towards entrepreneurial intention,3) entrepreneurship education failed to moderate any of the theory of planned behavior variables effect toward entrepreneurial intention, 4) gender failed to moderate the relationship between entrepreneurship education and entrepreneurial intention, 5) there was no difference on the level of entrepreneurial intention between male and female college students, 6) there was no difference on the level of entrepreneurial intention between bachelor degree and vocational studies students.

Inovasi dan Daya Saing UMKM di Era New Normal: dari Triple Helix Model ke Quadruple Helix Model

The role of MSMEs in the economic development of a country has important implications for increasing income, reducing unemployment, alleviating poverty and economic growth. The Covid-19 pandemic has had a negative impact and threatened the survival of MSMEs. This study aims to analyze the dynamics of the triple helix model by examining the role of each helix: universities, companies, and governments to help MSMEs rise from adversity. This study identifies behavioral profiles in terms of the performance of the triple helix model from the perspective of MSMEs and recognizes key factors for innovation success and competitiveness. The survey involved 134 MSMEs. The analysis method uses SEM-PLS with WarpPLS07. The results of the study indicate that there is a positive influence between the synergy of the government and academia in increasing the innovation and competitiveness of MSMEs. Innovation is able to become a mediator for the synergy of the government and academia in increasing the competitiveness of MSMEs. MSMEs need to be more active and proactive, the role of the government and academics still needs to be improved and coupled with the optimal role of other helixes, especially the community as a strategy to survive and thrive in the Covid-19 pandemic situation.

Intensi Pembelian Produk Ramah Lingkungan Berdasar Theory of Planned Behaviour

This study explains one of the phenomena in Marketing Management, namely the purchasing intention of green products in generation Z. This study uses a modification of the theory development of Theory of Planned Behavior. The purpose of this study was to analyze the effect of attitudes, subjective norms, perceived behavioral control and environmental concern on the purchasing intention of green products in generation Z. The research method used Smart PLS. This study uses a purposive convenience sampling method on 150 college students and students in Yogyakarta who were born between 1995-2012 and know about green products. The research findings indicate that attitudes, subjective norms, perceived behavioral control and environmental concern positively effect on the purchasing intention of green products in generation Z.

The Effect of Trustworthiness, Attractiveness, Expertise, and Popularity of Celebrity Endorsement

This study aims to determine the impact of trust, attractiveness, expertise, and popularity (Suhay Salim) celebrity endorsement on the purchasing decisions of Korean skincare brand "Some By Mi" in Indonesia. The research method used in this research is quantitative research. Data was collected through an online questionnaire. This study involved 250 respondents who had bought and tried several skincare products "Some By Mi". Purposive sampling is used as a sampling strategy in this study, which uses a non-probability sampling methodology. Data collected from online questionnaires were analyzed using Multiple Linear Regression using SPSS 21.0 for Windows. The findings reveal that the trustworthiness, attractiveness, expertise, and popularity of celebrity endorsement Suhay Salim significantly and positively influence the public purchasing decision of Korean skincare brand ““Some By Mi”” partially.

Work from Home Proclivity: A Year into Covid-19 Pandemic

All forms of formal education were abruptly shifted into online-learning when Covid-19 hit globally. This unexpected change has forced education practitioners to adapt and conduct their work remotely in order to minimize the virus spread. However, sudden changes are seldom arduous and work from home came with its many challenges. This research seeks to examine the working conditions and job requirements, the time and task management, work related stress, performance at work lecturer’s experience during online-learning and their inclination towards work from home in the future. This research is an exploratory study and the data is analyzed with a statistic descriptive method to describe the phenomenon. Using online questionnaire, a total of 120 lecturers responded. The study discovers that lecturers find the conditions of work from home to be acceptable, they are able to organize their task and time to some extent, and it does not affect their work performance and does not have a negative impact on their stress level. In the future, the lecturers will feel neutral about work from home after the pandemic subsidence. More are leaning towards going back to work in office settings, but open to do hybrid-working, which is a combination of work from office and work from home.

Peran Daya Tarik Desa Wisata dan Community Based Tourism dalam Membangun Citra Desa Wisata

This study aims to determine: 1) the influence of tourist village attraction to image of tourist village; 2) the influence of community based tourism to image of tourist village; and 3) the influence of community based tourism in strengthening tourist village attraction to images of tourist village. This research was conducted in Batu City with a sample of 120 tourists. The results show: 1) the tourist village attraction has a significant effect to images of tourist village; 2) the influence of community based tourism has a significant effect to images of tourist village; and 3) the community based tourism does not strengthen the influence of tourist village attraction to images of tourist village, but the direct influence of Community Based Tourism on the image of a tourist village is greater than the direct effect of the attractiveness of a tourist village on the image of a tourist village

Peranan Pengetahuan Pajak dan Kesadaran Pajak bagi Kepatuhan Pajak Pelaku Usaha E-Commerce

Research to examine the role of tax knowledge and tax awareness for tax compliance by e-commerce entrepreneurs. The sample is 50 e-commerce entrepreneurs, obtained by a simple random sample technique. Multiple linear regression was used to analyze the effect of tax knowledge and awareness on tax compliance. The important point of the research results is that knowledge and awareness of taxes owned by e-commerce entrepreneurs have a positive effect on tax compliance.

Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Konsumen melalui Marketing Relationship di Masa Pandemi Covid-19

Competition in providing the best service needs to be done to pamper and give satisfaction to customers, this can be realized by providing something more for customers to enjoy the food and drinks offered even during the current pandemic. This research is quantitative descriptive. This study took service quality and product quality as the independent variables, consumer satisfaction as the dependent variable, and relationship marketing as the intervening variable. The research location is Café BataPuti Coffee House. The population in this study were people who had visited Café BataPuti. The sample used is as many as 90 respondents to people who have visited the BataPuti Coffee House. The analysis used is Path Analysis Analysis. The results of this study is a significant impact on relationship marketing toward service quality and product quality. service quality and product quality have a significant effect on consumer satisfaction. service quality on customer satisfaction through relationship marketing has a significant effect. Product quality on consumer satisfaction through relationship marketing has a significant effect.

Mengukur Kinerja Pasar Melalui Elemen Inovasi pada UKM Sektor Makanan dan Minuman di Kota Padang

In Small and Medium Enterprises (SMEs), especially in the food and beverage sector, process innovation is an important construct that can maintain the sustainability of product innovation and improve marketing innovation strategies for optimal market performance. This study aims to examine the effect of innovation elements, namely product, process, and marketing on the market performance of SMEs in the food and beverage sector, and the effect of marketing innovation on market performance when mediated by product innovation. Using a purposive sampling technique with the criteria of SMEs in the food and beverage sector that is not a franchise. A total of 104 feedback questionnaires was analyzed using the SmartPLS 3.3 software and Microsoft Excel. This study found that all hypotheses were supported significantly in a positive relationship.