A Comparison Between the Application of Brand Functional Value and Brand Experiential Value Toward Consumer Evaluation on Local - Foreign Branding: An Experimental Study

The study analyses the dimensionality of tourist perceived value in community-based homestay tourism context. A survey of 150 visitors to homestay in Kuching, Sarawak was conducted and used to examine the perceived value dimensions in tourism context, statistical analysis and structural equation model were used to verify the validity and reliability of scales used. Satisfaction level was measured using tested perceived value with six dimensions that illustrated through structural construct, (i) emotional value, (ii) experiential value (host-guest interaction), (iii) experiential value (activity, culture and knowledge), (iv) functional value (establishment), (v) functional value (price), and (vi) functional value (service). The finding shows that emotional, experiential and functional are important determinants of perceived value which affect the visitor’s satisfaction level on homestay tourism. Moreover, statistical findings indicated that only five dimensional have positive affect towards Satisfaction Level while function value (establishment) computed a negative affect towards satisfaction.

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Perceived Value and Brand Loyalty in Fine Dining Service

International Journal of Service Science Management Engineering and Technology ◽

10.4018/jssmet.2013010101 ◽

2013 ◽

Vol 4 (1) ◽

pp. 1-12 ◽

Cited By ~ 6

Author(s):

Jyoti Kainth ◽

Harsh V. Verma

Keyword(s):

Brand Loyalty ◽

Perceived Value ◽

Specific Context ◽

Functional Value ◽

Marketing Exchange ◽

Experiential Value ◽

Attitudinal Brand Loyalty

Value is central to any marketing exchange. Success in marketing is dependent upon the perception of value or the perceived value that a consumer derives from consumption. It is a ratio between what a consumer perceives he gives up in lieu of what he gets. The perception of value is likely to have an influence on satisfaction, which in turn is expected to influence loyalty. Accordingly, it can be proposed that consumer perceived value drives loyalty moderated by satisfaction. This study was undertaken with the specific aim of exploring this relationship in an industry specific context of fine dining. The study found that out of twelve perceived value dimensions, nine were found to be related to attitudinal brand loyalty. Three value dimensions namely experiential value, image value and functional value were found to be major predictors of brand loyalty.

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A VALUE FOR SMALLHOLDER FARMERS PARTICIPATING IN THE AGRICULTURAL VALUE CHAIN:

Journal of Agribusiness and Rural Development ◽

10.17306/j.jard.2020.01209 ◽

2020 ◽

Vol 55 (1) ◽

Author(s):

Mfusi Mjonono

Keyword(s):

Conceptual Framework ◽

Value Chain ◽

Smallholder Farmers ◽

Value Chains ◽

Smallholder Farmer ◽

Functional Value ◽

Experiential Value ◽

Improved Learning ◽

Upgrading Strategies ◽

And Control

Participation of smallholder farmers in the agricultural value chain is determined by their ability to capture value. There are different concepts of value that should be considered: those that drive an improvement in output value of a smallholder farmer, and those that pertain to smallholder farmers themselves, the functional (upgrading) and experiential value. Upgrading in the value chain takes three major areas of upgrading strategies: product, process and functions (Kaplinsky and Morris, 2008); the authors of this paper argue that these represent the functional value. The authors therefore claim that functional value refers to an improved or enhanced value in a more physical sense (e.g. higher prices per product sold). That leaves experiential value, which is intrinsically gained by the smallholder farmer, and is driven by improved learning and experience, confidence gained and control. Therefore, for a balanced analysis and understanding of the value for farmers participating in the value chain, the authors propose a conceptual framework which includes the elements of experiential value and functional value. The contribution of this work is therefore an expansion of the perceived value approach that may shed more light on the drivers of inclusion and exclusion of smallholder farmers in value chains. This paper begins by expanding the concept of value as it relates to smallholder farmers. Then, the authors propose a conceptual framework for participating in the value chain in an effort to understand the participation of smallholder farmers in agricultural value chains.

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Experimental Study on Wave Dampening Ability of Floating Breakwaters

Advanced Materials Research ◽

10.4028/www.scientific.net/amr.785-786.1253 ◽

2013 ◽

Vol 785-786 ◽

pp. 1253-1257

Author(s):

Hee Min Teh ◽

Nuzul Izani Mohammed

Keyword(s):

Experimental Study ◽

Energy Loss ◽

Physical Modeling ◽

Experimental Finding ◽

Hydraulic Efficiency ◽

Functional Value ◽

Wave Heights ◽

Floating Breakwaters ◽

Transmission And Reflection ◽

Rectangular Body

Floating breakwaters are gaining increased importance in many marine and coastal applications. Various researches have been conducted to optimize the design of floating breakwaters so as to attain greater hydraulic efficiency and functional value. In this research, two floating breakwaters of different design were developed with the aim to reduce wave energy mainly by reflection and energy loss. Both breakwaters (Model 1 and Model 2) possessed a rectangular body with a pair of arms at the top and a pair of legs at the bottom. The legs of Model 1 and Model 2 were upright and 45o slanted, respectively. Hydraulic performances of these breakwaters subjected to unidirectional monochromatic waves were assessed by the means of physical modeling, and were subsequently quantified by the energy coefficients, namely the coefficients of wave transmission and reflection, and energy loss. The major experimental finding for this study is that Model 1 is a dissipative-type breakwater and Model 2 is a reflective-type breakwater. Both models are efficient wave attenuators and are capable of suppressing the incident wave heights up to 80% in shallow water condition.

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Experimental study on the restoration from a tilt-azimuth series for improvement in resolution

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s042482010013955x ◽

1995 ◽

Vol 53 ◽

pp. 636-637

Author(s):

Norio Baba ◽

Norihiko Ichise ◽

Syunya Watanabe

Keyword(s):

Experimental Study ◽

Spherical Aberration ◽

Incident Beam ◽

Optical Parameters ◽

Beam Tilting ◽

Illumination Method ◽

Restoration Method ◽

Illumination Mode

The tilted beam illumination method is used to improve the resolution comparing with the axial illumination mode. Using this advantage, a restoration method of several tilted beam images covering the full azimuthal range was proposed by Saxton, and experimentally examined. To make this technique more reliable it seems that some practical problems still remain. In this report the restoration was attempted and the problems were considered. In our study, four problems were pointed out for the experiment of the restoration. (1) Accurate beam tilt adjustment to fit the incident beam to the coma-free axis for the symmetrical beam tilting over the full azimuthal range. (2) Accurate measurements of the optical parameters which are necessary to design the restoration filter. Even if the spherical aberration coefficient Cs is known with accuracy and the axial astigmatism is sufficiently compensated, at least the defocus value must be measured. (3) Accurate alignment of the tilt-azimuth series images.

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