scholarly journals Sustainable Community Development through Homestay Programme

2017 ◽  
Vol 7 (1) ◽  
Author(s):  
A. M. Dyg Affizzah ◽  
Melissa W. ◽  
Mohd Ashraf R.
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Equation Model ◽  
Satisfaction Level ◽  
Validity And Reliability ◽  
Community Based ◽  
Sustainable Community Development ◽  
Functional Value ◽  
Experiential Value ◽  
Emotional Value

The study analyses the dimensionality of tourist perceived value in community-based homestay tourism context. A survey of 150 visitors to homestay in Kuching, Sarawak was conducted and used to examine the perceived value dimensions in tourism context, statistical analysis and structural equation model were used to verify the validity and reliability of scales used. Satisfaction level was measured using tested perceived value with six dimensions that illustrated through structural construct, (i) emotional value, (ii) experiential value (host-guest interaction), (iii) experiential value (activity, culture and knowledge), (iv) functional value (establishment), (v) functional value (price), and (vi) functional value (service). The finding shows that emotional, experiential and functional are important determinants of perceived value which affect the visitor’s satisfaction level on homestay tourism. Moreover, statistical findings indicated that only five dimensional have positive affect towards Satisfaction Level while function value (establishment) computed a negative affect towards satisfaction.

scholarly journals Measuring How Destination Image and Perceive Value Affect Customers’ Satisfaction for Ecotourism

2018 ◽  
Vol 2 (2) ◽  
Author(s):  
I Putu Gede Iwan Trisna Jaya
Keyword(s):  
Perceived Value ◽  
Sampling Technique ◽  
Destination Image ◽  
Satisfaction Level ◽  
Dominant Effect ◽  
Functional Value ◽  
Study Population ◽  
World Cultural Heritage ◽  
Convenience Sampling ◽  
Emotional Value

This study purpose is to determine the effect of destination image and perceived value on the satisfaction’s level of the tourists who visit ecotourism attractions. There are two studies conducted in this research, the first is to validate the effect of destination image to the customers' satisfaction level and also to see the dominant effect of each indicator from the destination image to Customer Satisfaction level. Subsequent study validates the effect of Perceived Value on the customers' satisfaction level as well as to see the dominant indicator of Perceived Value on the customers' satisfaction levels. The study population is the foreign tourists who visited Taman Ayun Pura Mengwi Badung tourist object of Bali. The samples size is set at 65 people. Respondents were selected based on convenience sampling technique from the tourists who already know that Taman Ayun Temple is an ecotourism attraction and received appreciation as world cultural heritage. The data is processed and analysed using SEM through PLS software. The results show that Destination Image and Perceived Value have a positive and significant effect on the Customers' Satisfaction. Perceived Value has a higher correlation coefficient value when it is compared to the Destination Image on the Customers' Satisfaction. This indicates that the managers of tourist object and travel should pay attention on the price paid by the tourists with acceptable or perceived benefits. Other indicators in Perceived Value that should be the evaluation's material is Functional Value and Emotional Value. This indicates that tourists who visit the tourist object pay attention to the service standard received and the pleasure feelings they obtained when they are traveling can increase the tourists' satisfaction.

scholarly journals Kepuasan pelanggan untuk pembelian mobil honda

2017 ◽  
Vol 20 (1) ◽  
pp. 63
Author(s):  
Agus Zainul Arifin ◽  
Regan Sutrisno Subagio
Keyword(s):  
Customer Satisfaction ◽  
Automotive Industry ◽  
Structural Equation ◽  
Brand Image ◽  
Perceived Value ◽  
Equation Model ◽  
Satisfaction Level ◽  
Model Method ◽  
Service Brand ◽  
Common Strategy

Pertumbuhan ekonomi Indonesia tahun 2015 mengalami penurunan. Hal ini berdampak pada industri Otomotif Indonesia. Semua produsen mobil menyusun strategi untuk mempertahankan bisnis otomotifnya. Strategi yang banyak dilakukan umumnya diarahkan pada kepuasan pelanggan. Tujuan penelitian ini adalah meneliti variabel- variabel yang mempengaruhi kepuasan pelanggan. Objekpenelitian penelitian ini adalah Kualitas Produk, Pelayanan Purna Jual, Brand Image, Perceived Value, dan Kepuasan Pelanggan. Sampel data adalah pengguna produk mobil Honda. Kuesioner disebarkan pada 200 responden di seluruh Indonesia. Analisis data dengan menggunakan metode Structural Equation model.Kesimpulan yang diperoleh membantu produsen Honda mampu mempertahankan kepuasan pelanggan pada level tinggi dan memenangkan persaingan pada industri otomotif di Indonesia.The Indonesia economic grewth slowdown on 2015. It has impacted the competition in the automotive industry in Indonesia. All players have got to implement many strategies to keep them in the automotive business. One of the most common strategy is to how to maintain customer satisfaction.This research aimed to investigate which variables are significant and contribute the most to the customer satisfaction variable. This research was using 5 variables, i.e. product quality, after sales service, brand image, perceived value, and customer satisfaction. The sampling data was customers that used Honda Mobile. The questionnaires were distributed to 200 respondents across Indonesian provinces. Structural Equation model method was used for data processing using Lisrel program for Windows.Finally, the conclusion of this research would help Honda improve its performance to keep its customer satisfaction level high, and win the competition in the Indonesian automotive industry

scholarly journals role of customer satisfaction in mediating the influence of service quality and perceived value on brand loyalty

2021 ◽  
Vol 8 (3) ◽  
pp. 315-328
Author(s):  
Anak Agung Diah Tarama Devi ◽  
Ni Nyoman Kerti Yasa
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Practical Implication ◽  
Perceived Value ◽  
Equation Model ◽  
Added Value ◽  
Future Research ◽  
Validity And Reliability

The study investigates how service quality and perceived value influence brand loyalty of Lion Air customers in Denpasar and how these relationships are mediated by customer satisfaction. The research was conducted in Denpasar, Bali. Sample size of 128 respondents was collected through a questionnaire and has been tested for its validity and reliability. The analysis technique used is Structural Equation Model (SEM) and using Smart PLS 3.0. The results showed that service quality, perceived value and customer satisfaction had a positive and significant effect on brand loyalty of Lion Air customers in Denpasar. Another result is that customer satisfaction is able to partially mediate the relationship between service quality and perceived value with brand loyalty of Lion Air customers in Denpasar. This research is expected to be empirical evidence for future research and be able to enrich the development of marketing management science related to service quality, perceived value, customer satisfaction and brand loyalty. The practical implication in this research is that Lion Air customer loyalty can be created when consumers feel that the quality of service provided by Lion Air meets their expectations, feels added value when using Lion Air, and feels right and satisfied when using Lion Air.

scholarly journals Direct and indirect impact of aesthetics on intention to buy smartphones

2020 ◽  
Vol 11 (7) ◽  
pp. 2685-2708
Author(s):  
Phuong Viet Le-Hoang
Keyword(s):  
Factor Analysis ◽  
Structural Equation ◽  
Perceived Value ◽  
Equation Modeling ◽  
Strong Impact ◽  
Group Discussions ◽  
Intention To Purchase ◽  
Functional Value ◽  
Indirect Impact ◽  
Emotional Value

This study aims to measure the direct and indirect impact of aesthetics on consumers' intention to buy smartphones through perceived value in the context of research in Vietnam. The research data conducted through three surveys: The first one is expert survey and group discussions to explore and adjust the scales. The second one is that the authors conducted a pilot study with 100 customers in Ho Chi Minh City to evaluate the reliability of scales, the last one is that the authors survey directly 200 customers and send 100 online surveys. And 275 valid observations with Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), Structural Equation Modeling (SEM) were conducted to find a direct and indirect impact on the intention to buy smartphones. The main results show that aesthetic has a direct and indirect impact on the intention to buy smartphones. The strongest influence is the indirect impact of aesthetics on the intention to purchase through social value; the second strong impact is the direct impact of aesthetics on the intention to buy, the two weakest indirect effects is through functional value and emotional value respectively. Based on the research results, the product developer can adjust the properties of aesthetics, and at the same time looking the ways to increase the perceived value of customers; thereby increasing revenue in selling smartphones.

scholarly journals Enablers and Inhibitors of E-tax System Use:The Perspective of Dual-Factor Concepts

2021 ◽  
Vol 12 (1) ◽  
pp. 1-21
Author(s):  
Md. Faridur Rahman ◽  
Md. Shamim Talukder ◽  
Yang Lanrong
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Equation Model ◽  
Status Quo Bias ◽  
Dual Model ◽  
Tax System ◽  
Resistance Factors ◽  
Functional Value ◽  
Proposed Model ◽  
Emotional Value

The aim of this study is to investigate the acceptance and rejection behavior of electronic tax system at the same time. This study applied a conceptual framework focused on the dual-factor concepts of "enablers" and "inhibitors" to illustrate users' desire to exercise the e-tax system. In the dual model the Theory of Consumption Value (TCV) and Status Quo Bias (SQB) have been used to describe the reason behind consumers' accepting or rejecting the e-tax system through perceived enablers and deliberate inhibitors. A survey has been conducted in Bangladesh to collect data from 422 taxpayers, and the structural equation model was used to validate the proposed model. We find that functional value, social value, and emotional value are seen to have positive and direct impacts on the user's preference to use the e-tax system, while user’s resistance to use adversely impacts the use of the e-tax system. The results also signify that the user's resistance to using the e-tax is due to switching costs, inertia, and perceived risk. Several suggestions are provided for the practitioners to implement the e-tax system successfully by eliminating resistance factors.

scholarly journals ANALISIS PERSEPSI NILAI DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN JASA PAYMENT POINT ONLINE BANK

2020 ◽  
Vol 3 (1) ◽  
pp. 68
Author(s):  
Merry Fithriani
Keyword(s):  
Purchase Intention ◽  
Perceived Value ◽  
Equation Model ◽  
The South ◽  
Functional Value ◽  
Best Value ◽  
Saturated Sample ◽  
Emotional Value ◽  
Positive Effect ◽  
Test Result

Abstract:. This reseach aimed to find out and analyze of perceived value and trust on purchase intention on PPOB services in the south Bandung area. The population in this study is the owner of a credit kios in the southern Bandung area.by using saturated sample that is the number of samples equal to the population of 120 respondents.this reseach is using Struktural Equation Model (SEM) AMOS 21.the test result concluded that perceived value and trust significant positive effect on the intention to use PPOB services in the south Bandung area.based on the indicators described in perceived value are emotional value,social value,and functional value,and in trustworthiness namely ability,virtue,integrity,they have a significant partial effect on purchase intention.the result can be maintain by giving the customer the best value and obtain their trust to sustain their purchase intention.Keyword: Perceived value,Trust,Purchase IntentionAbstrak: Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh persepsi nilai dan kepercayaan terhadap niat pembelian jasa PPOB di wilayah Bandung selatan. Populasi dalam penelitian ini adalah pemilik kios pulsa di wilayah bandung selatan. dengan menggunakan sampel jenuh yaitu jumlah sampel sama dengan populsi yaitu sebanyak 120 responden. Alat analisa dengan menggunakan Struktural Equation Model (SEM) AMOS 21. Hasil dari penelitian menunjukkan bahwa persepsi nilai dan kepercayaan signifikan berpengaruh positif terhadap niat menggunakan jasa PPOB di wilayah Bandung selatan. berdasarkan indikator yang dijelaskan pada persepsi nilai yaitu nilai emosional, nilai sosial dan nilai fungsional, dan pada kepercayaan yaitu kemampuan, kebajikan, integritas maka mereka memiliki pengaruh parsial yang signifikan terhadap niat pembelian. Hasilnya dapat dipertahankan dengan memberi pelanggan nilai terbaik dan mendapatkan kepercayaan mereka untuk mempertahankan niat  pembelian mereka.Kata Kunci: Persepsi nilai,kepercayaan,niat pembelian

scholarly journals Antecedents and Consequences of Brand Experiences in a Historical and Cultural Theme Park

2019 ◽  
Vol 11 (17) ◽  
pp. 4810 ◽  
Author(s):  
Junhui Wang ◽  
Jinwon Kim ◽  
Sanghoon Kang
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Equation Modeling ◽  
Theme Park ◽  
Theme Parks ◽  
Functional Value ◽  
Antecedents And Consequences ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Emotional Value

Sustainability has been a major research topic in the tourism and hospitality industry, and theme parks are no exception, particularly in terms of their economic sustainability. Yet few studies have specifically explored sustainability approaches for theme parks. This work examines structural relationships among theme park attributes and visitors’ brand experiences, perceived value, satisfaction, and behavioral intentions at a theme park. Data from 321 respondents, collected at a famous historical and cultural theme park in China, were incorporated into statistical analyses (e.g., structural equation modeling) in R software. Compared to peripheral attributes, core attributes comprised an antecedent that was closely and significantly related to brand experiences. Of the brand experiences construct consisting of sensory, affective, intellectual, and behavioral experiences, sensory and behavioral experiences significantly influenced the functional value of the perceived value and sensory and intellectual experiences significantly influenced the emotional value of the perceived value. The functional and emotional values each significantly affected satisfaction, which in turn significantly influenced behavioral intention. This study is the first to apply the brand experience concept in a theme park context. Theoretical and practical implications for achieving sustainable theme park growth and development are also provided.

Halal destination attributes and revisits intention: the role of destination attractiveness and perceived value

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ali Mursid ◽  
Pandji Anoraga
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Equation Modeling ◽  
Content Type ◽  
Central Java ◽  
Revisit Intention ◽  
Functional Value ◽  
Destination Attractiveness ◽  
Emotional Value

Purpose The growing numbers of Muslims visiting halal destinations motivated this study to explore halal destination attributes and revisit intention. This study aims to investigate how halal destination attributes affect destination attractiveness. Hence, it identifies the influence of halal destination attributes on perceived value, including functional and emotional value. It also verifies the effect of destination attractiveness on both functional value and emotional value. Finally, this framework verifies the effect of functional value and emotional value on revisit intention. Design/methodology/approach This study collects data from visitors who have visited a halal destination located in three cities of Central Java Province in the past two years (2019–2020) using purposive sampling methods. A total of 314 respondents participated in this study and the data are analyzed by using structural equation modeling. Findings The result showed that halal destination attributes positively and significantly impact destination attractiveness. Moreover, halal destination attributes positively and significantly affect both functional and emotional value. Destination attractiveness positively and significantly affects functional value, as well as emotional value. Concerning the effect of functional value and emotional value on revisit intention, only emotional value positively and significantly affects revisit intention while functional value does not. Originality/value This study contributes to city tourism by elucidating halal destination attributes based on the means-ends theory. The results of this study reported the importance of halal destination attributes and the role of halal destination attractiveness and emotional value in enhancing Muslim travelers’ revisit intention to halal destination.

A Study on Factors Affecting on Customer Intention to Use the Express Bus

2018 ◽  
Vol 34 (5E) ◽  
Author(s):  
Phuong Nguyen Van ◽  
Hieu Trung Nguyen ◽  
Toan Bao Le
Keyword(s):  
Local Government ◽  
Service Quality ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Perceived Value ◽  
Equation Model ◽  
Corporate Image ◽  
Organizational Image ◽  
Factors Affecting ◽  
Managerial Implications

The improvement of transit service quality is an essential role in developing urban and interstate transportation. The local government, as well as bus service companies, should understand the behavioral intention of passengers to meet their expectation and requirements. This paper aims to highlight such behavioral decision and investigate dominant factors that influence the customers’ decision to use the express bus. The study explores the case of express bus companies in Tay Ninh province, Vietnam. By using the structural equation model approach to analyze the data collected from 295 passengers, who have experienced in using the express bus, the results reveal that service quality has a significantly positive relationship with both perceived value and corporate image. Specifically, customer satisfaction and organizational image also positively influence behavioral intention. Meanwhile, service quality indirectly affects on behavioral intention throughout perceived value and corporate image. Based on the findings, we provided some insightful managerial implications and recommendations to managers of bus carriers, and valuable practical suggestions to policymakers in the local government of Tay Ninh province to improve the service quality to encourage more citizens to use the express bus.

scholarly journals Public Transit Loyalty Modeling Considering the Effect of Passengers’ Emotional Value: A Case Study in Xiamen, China

2018 ◽  
Vol 2018 ◽  
pp. 1-12 ◽  
Author(s):  
Shi-chao Sun
Keyword(s):  
Structural Equation ◽  
Goodness Of Fit ◽  
Public Transit ◽  
Perceived Value ◽  
Index Score ◽  
The Public ◽  
Bus Service ◽  
Bus Services ◽  
Emotional Value

To better sustain passengers’ loyalty towards bus service, this paper addressed the modeling of the public transit loyalty by the use of structural equation model. As a novel hypothesis, the emotional value was considered to have effects on the perceived value of bus services in this study, which reflected the degree of passengers’ emotional dependence on the public transit. Specifically, in order to better assess the loyalty, seven unobserved variables were measured to construct the structural model, namely, “service guarantee,” “operational services and efficiency,” “emotional value,” “perceived value,” “expectation,” “satisfaction,” and “loyalty.” The goodness-of-fit of the model was estimated and evaluated by using the survey data harvested from Xiamen, China. Besides, the index score of variables was also computed to help determine targeted approaches to better improve the level of bus service. The results indicated that the time cost and the monetary cost actually had no effects on the perceived value of users in the case study. At the same time, however, it also proved that passengers’ emotional value towards the public transit indeed affected passengers’ perception of the service value. In addition, whether users’ perceived value was as expected determined how much passengers satisfied with the service. Regarding the index score of variables, it indicated a great dissatisfaction of passengers towards the current bus service. Unexpectedly, the score of loyalty even still retained a relatively high level, which reflected continue-to-use willingness of passengers. It implied that being subject to economic conditions and other factors, passengers were captive and had to continue relying on the public transit, in spite of their dissatisfaction. As for the improvement direction of bus services, targeted approaches should be determined to improve the quality of bus service, regarding the aspects of “condition of facilities in the bus,” “driving stability and comfort,” “vehicle speed,” and “safety.”

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