scholarly journals Determinants of Brand Equity in two Wheeler Industry: A Study with Special Reference to Hero Motocorp in Mysuru Market

2018 ◽  
Vol Volume-2 (Issue-6) ◽  
pp. 1346-1351
Author(s):  
Dr. Aparna. J. Varma ◽  
Dr. Ashwini. J ◽  
Ms. Vinutha. R ◽  
Keyword(s):  
Special Reference ◽  
Brand Equity ◽  
Two Wheeler

A comparative clinical evaluation of efficacy of Kati Basti with Prabhanjanam Taila and Moorchita Tila Taila in Gridhrasi w.s.r to Sciatica

2017 ◽  
Vol 2 (06) ◽  
Author(s):  
K. M. Shailja Singh ◽  
Arun Kumar Singh ◽  
Chandra Prakash Verma
Keyword(s):  
Low Back Pain ◽  
Back Pain ◽  
Special Reference ◽  
Clinical Evaluation ◽  
Low Back ◽  
Lumbar Spondylosis ◽  
Degenerative Disc ◽  
Common Complaint ◽  
Two Wheeler ◽  
Sports Activities

Kati Basti included under various external procedures of Ayurveda, having variety of actions like the Bahya Snehana (external oleation), Swedana Chikitsa (fomentation therapy). Kati Basti is indicated in various disorders of spine and back like backache, lumbar spondylosis, sciatica, degenerative disc changes etc. Low back pain is most common complaint with a prevalence of 65 to 90%. Improper sitting postures, traveling, use of two wheeler and sports activities are few important causes of backache. Sciatica often used to describe low back pain that spreads (radiates) through the hip, to the back of the thigh, and down the inside of the leg which closely resembles with Gridhrasi. In Sharanghadhara Samhita use of Prabhanjana Taila in Ghridhrasi Vyadhi has been indicated, hence an attempt was made to compare clinically the efficacy of Kati Basti with Prabhanjanam Taila and Moorchita Tila Taila in Gridhrasi with special reference to sciatica.

scholarly journals Brand Equity Analysis of Select Personal Wash Brands Based on Brand Loyalty and Perceptual Selectivity

2017 ◽  
Vol 6 (2) ◽  
pp. 138
Author(s):  
Amrita Chatterjee ◽  
Isita Lahiri
Keyword(s):  
Special Reference ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Major Part ◽  
Positive Impact ◽  
Demographic Variables ◽  
Personal Care ◽  
Brand Building ◽  
Equity Analysis ◽  
Key Factor

<em>A major part of Marketing is brand building. Once a brand is established in the market it has a positive impact on the sales of the product which is associated with that brand. Now in this process of brand building brand equity becomes the key factor to get the edge over the competitors. Brand equity of FMCG products depends on few factors but here the objective of the study is to analyze brand equity with respect to brand loyalty and perceptual selectivity as the key determinants of brand equity in Indian FMCG market with special reference to some personal wash brands under the category of personal care FMCG products. Some demographic variables are also taken into account to establish the influential effects of these variables on brand equity.</em>

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