scholarly journals Analisis Following to Likes Ratio TikTok Pada 10 Akun TikTok Terkaya di Dunia

2021 ◽  
Author(s):  
I Made Krishna Aditya
Keyword(s):  
Personal Branding

Aplikasi TikTok merupakan jaringan media sosial yang digunakan oleh penggunanya untuk membuat video pendek dengan durasi maksimal 60 detik. Aplikasi ini diluncurkan oleh perusahaan asal Tiongkok yaitu ByteDance. Pengguna aktif TikTok hingga Juli 2020 sudah mencapai 689,17 juta user dan sudah diunduh 2 miliar lebih secara global. Kehadiran media sosial TikTok juga dapat membangun personal branding pemiliknya. Demam TikTok di dunia telah membuat sebagian influencer menjadi kaya dari aplikasi media sosial video tersebut. Adapun Top 10 influencer yang berhasil mengumpulkan kekayaan dari bermain TikTok dan tercatat menjadi TikToker terkaya di Dunia, diantaranya yaitu: Spancer X, Michael Le, Josh Richards, Riyaz Aly, Loren Grey, Dixie D'Amelio, Zach King, Charli D'Amelio, Addison Rae Easterling, dan Baby Ariel. Tujuan dari penelitian ini adalah untuk mengetahui nilai kredibilitas dari performa 10 akun TikTok terkaya di Dunia pada tahun Q2-2021. Metode yang digunakan untuk penelitian ini yaitu metode eksploratif kuantitatif. Hasil penelitian ini menunjukan bahwa akun TikTok Riyaz Aly memiliki kredibilitas performa yang lebih baik dibandingkan dengan akun TikTok yang lainnya.

Teaching Workplace Genre Ecologies and Pedagogical Goals Through Résumés and Cover Letters

2021 ◽  
pp. 232949062110318
Author(s):  
Sara Doan
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Research Methods ◽  
Qualitative Interviews ◽  
Critical Discourse ◽  
Tracking Systems ◽  
Personal Branding ◽  
Current Concerns ◽  
Pedagogical Goals ◽  
Pedagogical Methods

This study examines how and why 20 instructors (17 tenure-line and 3 nontenure-line) in introductory service courses enact their pedagogical values and address current concerns (e.g., personal branding, LinkedIn, and applicant tracking systems) when teaching résumés and cover letters. Research methods included a demographics survey, qualitative interviews, and critical discourse analysis of assignment sheets and deidentified student examples. Results provide an opportunity to renegotiate gaps between Business and Professional Communication’s research and pedagogical methods, shifting from overemphasizing formatting and checklists and toward understanding job applications as workplace genre ecologies to encourage deeper learning.

Social Media in Surgery

2020 ◽  
pp. 000313482097297
Author(s):  
Kevin N. Harrell ◽  
Dominique Vervoort ◽  
Jessica G.Y. Luc ◽  
Brett M. Tracy ◽  
John Daniel Stanley
Keyword(s):  
Social Media ◽  
International Collaboration ◽  
Community Outreach ◽  
Online Discussions ◽  
Residency Programs ◽  
Online Presence ◽  
Personal Branding

Social media has become a permeating form of communication with billions of daily users. Twitter in particular has become a tool for the surgical community to engage with other providers, as well as patients, through active online discussions, sharing of research, and highlighting opportunities for community outreach. Twitter can help with personal branding, mentorship, and international collaboration on multiple types of academic endeavors. Likewise, institutional and residency programs can harness the power of social media to develop an online presence and aid in resident recruitment.

Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110302
Author(s):  
Nor Hasliza Md Saad ◽  
Zulnaidi Yaacob
Keyword(s):  
Social Media ◽  
Building Blocks ◽  
Media Content ◽  
Fashion Industry ◽  
Personal Brand ◽  
Branding Strategies ◽  
Social Media Presence ◽  
Personal Branding ◽  
The Masses

Social media is a new platform for CEOs to build their image and create a strong personal brand to represent themselves and their company. This research examines an outstanding Malaysian fashion icon and social media–savvy businesswoman with over a million followers on Instagram, Vivy Yusof, the youngest Malaysian e-commerce mogul and an example of a successful CEO who has used personal branding to build an empire in the fashion industry. The objectives of this research are to identify the type of messages Vivy Yusof communicates to her audience through her personal Instagram posts and to identify the ways Vivy Yusof’s audience engages with her posts on Instagram. Her Instagram post content is classified using the Honeycomb framework that comprises seven functional building blocks, namely, presence, relationships, reputation, groups, identity, conversations, and sharing. In this study, the content of Vivy Yusof’s Instagram posts is categorized by how she focuses on the various functional building blocks in her posts and the implications these blocks have on how her audience interacts with the posts. Her social media presence confirms the importance of CEO personal branding because of her role and influence on the masses evidenced by the willingness of her followers to interact (through likes and comments) and engage with her posts on any subject matter, relating either to her business or personal life. The study contributes to a growing body of literature on personal branding strategies by shedding light on the association between content strategies and engagement with social media content.

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