scholarly journals Chương 5 Thương hiệu và sản phẩm, quy trình phát triển sản phẩm (developing new products and managing the product life cycle)

2021 ◽  
Author(s):  
Dao Duy Tung

every product passes through several life-cycle stages, and each stage poses new challenges requiring different marketing strategies and tactics

Procedia CIRP ◽  
2021 ◽  
Vol 98 ◽  
pp. 442-447
Author(s):  
Vimal K.E.K ◽  
Jayakrishna Kandasamy ◽  
Vedant Gite

2021 ◽  
Vol 2 (6) ◽  
pp. 18-23
Author(s):  
A. A. ALESHIN ◽  
◽  
Yu. D. MYAKISHEV ◽  
N. E. PARMANOVA ◽  
M. A. M. A. ◽  
...  

The global trend of digital business transformation forces a new look at many traditional disciplines and methodologies, in particular, the management of the logistics of a digital enterprise at the stages of the cycle of creating products for a given cost and in a given time. In order to achieve the desired competitiveness of production, it is necessary to manage the material and technical support of the digital enterprise at the stages of the cycle of creating products at a given cost and in a given time, in order to constantly find reserves for improvement.


2000 ◽  
Vol 12 (1) ◽  
pp. 1-17 ◽  
Author(s):  
Zahirul Hoque ◽  
Wendy James

This paper examines the relationship between organization size, product life-cycle stage, market position, balanced scorecard (BSC) usage and organizational performance. Using financial and nonfinancial measures, the BSC appraises four dimensions of performance: customers, financial (or shareholders), learning and growth, and internal aspects. Based on a survey of 66 Australian manufacturing companies, the paper suggests that larger firms make more use of a BSC. In addition, firms that have a higher proportion of new products have a greater tendency to make use of measures related to new products. A firm's market position has not been found to be associated significantly with greater BSC usage. The paper also suggests that greater BSC usage is associated with improved performance, but this relationship does not depend significantly on organization size, product life cycle, or market position.


Author(s):  
João Gilberto Mendes dos Reis ◽  
Sivanilza Teixeira Machado ◽  
Pedro Luiz de Oliveira Costa Neto ◽  
Irenilza de Alencar Nääs

2019 ◽  
Vol 39 ◽  
pp. 1097-1103
Author(s):  
Gürsel Süer ◽  
Berna Ulutas ◽  
Ikou Kaku ◽  
Yong Yin

2006 ◽  
Vol 6 (2) ◽  
pp. 114-126 ◽  
Author(s):  
G. Chen ◽  
Y.-S. Ma ◽  
G. Thimm ◽  
S.-H. Tang

Features allow one to associate human knowledge and product geometry. The authors proposed, in earlier publications, a unified feature modeling scheme with the aim to maintain the integrity and consistency of a product model. Different application feature models within and across different product life-cycle stages are integrated, and especially, nongeometric relations (besides geometric ones) are handled. In this paper, as an improvement to the previous work, two types of associations are introduced: sharing and dependency. In the context of conceptual and detail design stages, these associations are described and the implementation is discussed in detail.


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