Chương 5 Thương hiệu và sản phẩm, quy trình phát triển sản phẩm (developing new products and managing the product life cycle)
Keyword(s):
every product passes through several life-cycle stages, and each stage poses new challenges requiring different marketing strategies and tactics
2020 ◽
Vol 13
(1)
◽
pp. 1
Keyword(s):
2021 ◽
Vol 2
(6)
◽
pp. 18-23
Keyword(s):
2020 ◽
Vol 1661
◽
pp. 012205
Keyword(s):
Linking Balanced Scorecard Measures to Size and Market Factors: Impact on Organizational Performance
2000 ◽
Vol 12
(1)
◽
pp. 1-17
◽
Keyword(s):
2017 ◽
pp. 79-86
◽
Keyword(s):
2006 ◽
Vol 6
(2)
◽
pp. 114-126
◽
Keyword(s):