Illusory Feelings, Elusive Habits: Explanations of Behavior Overlook Habits

Habits underlie much of human behavior. However, people may prefer agentic explanations that overlook habits in favor of inner states such as mood. We tested this misattribution hypothesis in an online experiment of helping behavior as well as an ecological momentary assessment study of college students’ everyday coffee drinking. Both studies revealed a substantial gap between attributed and actual influences on behavior: Habit strength outperformed or matched inner states in predicting behavior, whereas participants’ attributions for their behavior emphasized inner states. Participants continued to overlook habits even when incentivized for accuracy, as well as when making attributions for other people’s behavior. We discuss how this attribution pattern could adversely influence self-regulation.