CassidyOvendenAdvertisingDatasheet

2017 ◽  
Author(s):  
Rebecca Cassidy ◽  
Niko Ovenden

The master dataset of recorded instances of gambling, alcohol and hyperpalatable food advertising captured at English Premier League (EPL) football matches shown in three recordings of Match of the Day, a highlights show on a non-commercial channel, and three live matches shown on Sky Sports 1, a commercial channel. The data is used in the paper "Frequency, duration and medium of advertisements for gambling and other risky products in commercial and public service broadcasts of English Premier League football" by the same authors.

2017 ◽  
Author(s):  
Rebecca Cassidy ◽  
Niko Ovenden

Background: There is concern in the media and among public health professionals about the proliferation of advertisements for gambling and other risky products during sporting broadcasts and its potential impact on vulnerable groups including children and young people.Methods: An established coding framework was used to identify and categorize all instances of risky product marketing in six broadcasts of English Premier League football: three episodes of Match of the Day, a highlights program on the BBC (a public service broadcaster), and three full matches on Sky Television (a commercial subscription channel).Results: Gambling advertising occurred more frequently than either alcohol or hyperpalatable food advertising in both sporting highlights broadcasts on non-commercial UK television and full sports broadcasts on commercial stations. Overall, there was more advertising of risky products during highlights shows on the BBC than there was during live matches on Sky.Conclusions: Concern about the advertising of gambling, alcohol and hyperpalatable food has focused on commercial stations which include advertisement breaks in their broadcasts. However, this research suggests that public broadcasts of football highlights, which do not include advertisement breaks, are also saturated with gambling and other risky product advertising. Further research is needed to investigate how advertising impacts different groups, particularly children and young people.


2021 ◽  
Vol 10 (2) ◽  
pp. 93-103
Author(s):  
Dhyayi Warapsari ◽  
Lintang Ratri Rahmiaji ◽  
Ade Armando

Sport and media have a long history of mutually beneficial relationship. Sport has become a commodity. Private televisions use sport programs to gain more profits through various methods, such as advertising and paid subscription. The potential benefits that media can gain from sport have driven the competition between broadcasters to get the broadcasting rights and thus drive the broadcasting rights fees higher every season. In 2019, TVRI with limited annual budget can acquire English Premier League broadcasting rights through partnership with Mola TV. TVRI as a public service broadcaster is not allowed to be profit-oriented like private televisions. This article investigates commodification of sport in Indonesian public television, TVRI, with study case of English Premier League. Data are collected from literature study and observation, then it is analyzed from a political economy perspective. It is found that TVRI use English Premier League to gain more audiences and profits through various sport programs - similar to private televisions, but with some limitations that public television has.


2015 ◽  
Vol 36 (06) ◽  
pp. 455-459 ◽  
Author(s):  
P. Barreira ◽  
B. Drust ◽  
M. Robinson ◽  
J. Vanrenterghem

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rory Bishop ◽  
Aaron C.T. Smith ◽  
Daniel Read

PurposeThis article provides a plain language commentary on the distributive equity structure of the English Premier League (EPL) with the aim of introducing sport business practitioners to a foundational challenge facing professional leagues as they grow financially with market opportunities, namely financial inequality between clubs.Design/methodology/approachIntroducing and discussing data from seasons 2009/10–2018/19, the article reveals that despite maintaining a consistent distribution of the EPL prize fund over time, the financial imbalance within the league has grown throughout the period.FindingsThe EPL's financial distributive equity is exacerbated by growing imparity in the acquisition of sponsorship revenues, the distribution of broadcasting revenues and the implications of policies concerning financial fair play and parachute payments, leading to a problematic differential in the talent distribution and win–wage relationship experienced by the top six teams and the remainder.Practical implicationsThe EPL's market-driven continuation of its revenue allocation policies has led to a broadening financial imbalance, in favour of the top clubs, which could paradoxically undermine the financial security of the teams and league. Sport business practitioners should be familiar with this fundamental challenge for sport leagues that accompanies financial growth.Originality/valueWhilst the percentage difference in prize fund allocation between top and bottom clubs appears minor, there is a significant financial variation across the league, primarily due to the large increase in broadcasting income. This is compounded by positive feedback via the relative dominance of the top six clubs receiving the larger share allocated to higher finishing teams.


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