scholarly journals Self-Identity, Ethical Obligation, and Fair Trade Consumption Among Consumers in an Emerging Fair-Trade Market

2017 ◽  
Author(s):  
Yeun Wook Shin ◽  
Yoon Jin Ma ◽  
Ae-Ran Koh
Keyword(s):  
Fair Trade ◽  
Ethical Obligation ◽  
Self Identity ◽  
Trade Market

scholarly journals The Economics of Fair Trade

2014 ◽  
Vol 28 (3) ◽  
pp. 217-236 ◽  
Author(s):  
Raluca Dragusanu ◽  
Daniele Giovannucci ◽  
Nathan Nunn
Keyword(s):  
Economic Theory ◽  
Developing Countries ◽  
Fair Trade ◽  
Single Product ◽  
The Past ◽  
The Poor ◽  
Long Run ◽  
Potential Benefits ◽  
Critical Overview ◽  
Trade Market

Fair Trade is a labeling initiative aimed at improving the lives of the poor in developing countries by offering better terms to producers and helping them to organize. Although Fair Trade–certified products still comprise a small share of the market—for example, Fair Trade–certified coffee exports were 1.8 percent of global coffee exports in 2009— growth has been very rapid over the past decade. Whether Fair Trade can achieve its intended goals has been hotly debated in academic and policy circles. In particular, debates have been waged about whether Fair Trade makes “economic sense” and is sustainable in the long run. The aim of this article is to provide a critical overview of the economic theory behind Fair Trade, describing the potential benefits and potential pitfalls. We also provide an assessment of the empirical evidence of the impacts of Fair Trade to date. Because coffee is the largest single product in the Fair Trade market, our discussion here focuses on the specifics of this industry, although we will also point out some important differences with other commodities as they arise.

Antecedents to Indian consumers’ perception of green apparel benefits

2020 ◽  
Vol 24 (1) ◽  
pp. 1-19
Author(s):  
Arpita Khare
Keyword(s):  
Peer Influence ◽  
Fair Trade ◽  
Perceived Benefits ◽  
Product Attributes ◽  
Environmental Behaviour ◽  
Content Type ◽  
Self Identity ◽  
Indian Consumers ◽  
Functional Features ◽  
The Impact

Purpose This study aims to examine the influence of past environmental behaviour, green peer influence and green apparel knowledge on the subject of Indian consumers’ evaluation of the perceived benefits of green apparel. Design/methodology/approach Data was collected through a mall intercept technique in 10 cities across India. Findings Past environmental behaviour, green peer influence and green apparel knowledge had an impact on green apparel perceived benefits. Perceived benefits comprise of product attributes such as awareness of fair trade practices, the perceived value in buying fair trade clothes, and enhancement of self-image. Research limitations/implications The research did not examine the impact of demographics and lifestyle on green apparel buying or the influence of product attributes such as quality, price and functional features in predicting consumers’ behaviour towards green apparel. Practical implications Green apparel manufacturers should focus on altruistic, physical and aesthetic product attributes. Green apparel can be marketed as a distinct product that communicates environment-friendly commitment. The social influence could be used to spread awareness about green apparel benefits. Originality/value There is little research on consumers’ perception of the benefits and value of green apparel in India. The study looks into altruistic and physical product features of green clothing and their role in enhancing an individual’s self-identity.

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