Effect of Food Involvement, HMR Selection Attributes and Repurchase Intention - Focused on female consumers -

2018 ◽  
Vol 30 (3) ◽  
pp. 157-175 ◽  
Author(s):  
Seung-Chul Lee ◽  
Ki-Ok Song
Keyword(s):  
Repurchase Intention ◽  
Female Consumers ◽  
Effect Of Food ◽  
Food Involvement

scholarly journals The Effect of Food Tourism Behavior on Food Festival Visitor’s Revisit Intention

2018 ◽  
Vol 10 (10) ◽  
pp. 3534 ◽  
Author(s):  
Meehyang Chang ◽  
Jung-Hoon Kim ◽  
Daecheol Kim
Keyword(s):  
Structural Equation ◽  
Behavioral Control ◽  
Equation Model ◽  
Perceived Behavioral Control ◽  
Novelty Seeking ◽  
Positive Effects ◽  
Effect Of Food ◽  
Food Tourism ◽  
Food Involvement ◽  
Intention To Revisit

In this paper, the effects of novelty-seeking and food involvement on food tourism behavior and the effect of food tourism behavior on intention to revisit the Jeonju Bibimbab Food Festival are studied. Additionally, the effects of attitude, anticipated emotions, perceived behavioral control, and subjective norms on intention to revisit through desire are identified. Three hundred and forty questionnaires are used for the study. These are analyzed with partial least squares structural equation model (PLS-SEM) using SmartPLS 2.0. The results show that two variables of novelty-seeking and food involvement have positive effects on food tourism behavior. It is also found that the effect of food involvement is higher on the food tourism behavior than that of novelty-seeking. This is because survey respondents are mostly domestic visitors, and for them, Bibimbab itself is familiar. In addition, the food tourism behavior has a significant effect on the intention to revisit the Jeonju Bibimbab festival. It implies that people who like to travel to enjoy food are also interested in the food festival.

Red, Ripe, and Ready: Effect of Food Color on Consumption

2012 ◽  
Author(s):  
Stephanie M. Cantu ◽  
Vladas Griskevicius ◽  
Joseph P. Redden
Keyword(s):  
Effect Of Food
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