Organic food purchasing predicted by interactions between impression management motives, food involvement, and environmental protection motives

2014 ◽  
Author(s):  
Kacy Pula ◽  
Craig D. Parks
Keyword(s):  
Environmental Protection ◽  
Impression Management ◽  
Organic Food ◽  
Food Purchasing ◽  
Food Involvement

scholarly journals Attitudes and young consumers’ organic food purchasing intentions

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Nguyen Kim Nam ◽  
Nguyen Thi Hang Nga
Keyword(s):  
Food Consumption ◽  
Environmental Concern ◽  
Environmental Behavior ◽  
Organic Food ◽  
Equation Modeling ◽  
Perceived Effectiveness ◽  
Food Purchasing ◽  
Young Consumers ◽  
Organic Food Consumption ◽  
The Impact

The purpose of this study is to examine the impact of attitudes on young consumers’ organic food purchasing intentions. The attitude factor in this regard is attitudes towards environment in general and towards organic food consumption behaviors in particular. The results of structural equation modeling (SEM) analysis showed that environmental attitude and environmental concern have a direct impact on organic food purchasing intentions and an indirect impact through attitudes towards organic food. In addition, perceived effectiveness of environmental behavior is also an explanatory factor of consumption intentions of organic food by young consumers. The findings suggest that managers and administrators should concentrate not only on consumers’ attitudes toward organic food but also on environmental attitudes, environmental concern, perceived effectiveness of environmental behavior in order to promote organic food consumption by young consumers.

scholarly journals Education as a factor of awareness development of organic product consumers

2012 ◽  
Vol 6 (3-4) ◽  
pp. 39-42
Author(s):  
Gordana Tomić ◽  
Maja Đuricaa ◽  
Nenad Đokić
Keyword(s):  
Sustainable Agriculture ◽  
Environmental Protection ◽  
Human Health ◽  
Economic Efficiency ◽  
Organic Agriculture ◽  
Fruits And Vegetables ◽  
Organic Food ◽  
Educational Institutions ◽  
Healthy Environment ◽  
Safe Food

Organic agriculture provides good quality products, the development of sustainable agriculture, environmental protection and economic efficiency. To develop a habit of consuming organic food, as is case with all habits, it is necessary to educate the younger population, so that they can become accustomed to the fact that organic food is a source of both human health and a healthy environment. Therefore, educational institutions should initiate actions in order to develop awareness of the importance of healthy and safe food (especially fresh fruits and vegetables) among youth. This action has already been carried out in some countries.

scholarly journals The Influence of the Term ‘Organic’ on Organic Food Purchasing Behavior

2013 ◽  
Vol 81 ◽  
pp. 660-671 ◽  
Author(s):  
Vega-Zamora Manuela ◽  
Parras-Rosa Manuel ◽  
M. Murgado-Armenteros Eva ◽  
Torres-Ruiz Francisco José
Keyword(s):  
Organic Food ◽  
Purchasing Behavior ◽  
Food Purchasing

scholarly journals A Study of the Consumer Motives which Influence the Purchase of Organic Food in Serbia

2015 ◽  
Vol 53 (1) ◽  
pp. 102-118 ◽  
Author(s):  
Semir Vehapi
Keyword(s):  
Food Production ◽  
Production Systems ◽  
Organic Food ◽  
Consumer Motivation ◽  
Food Purchasing ◽  
National Market ◽  
Food Market ◽  
Per Capita ◽  
Selection Of ◽  
Marketing Approach

AbstractThe organic food market in Serbia is in its initial phase of development and can be considered a developing market. A deeper understanding of consumer motivation is possible through an adequate marketing approach which will provide increased organic food purchasing per capita and the quicker development of the national market. This paper presents a selection of the most important findings, which the author obtained from a quantitative study carried out in Serbia. We studied and analyzed the main reasons why people purchase organic food and the obstacles to buying these products, as well as the willingness of consumers to pay a higher price for organic products in comparison to the alternative products obtained from conventional food production systems. The presented results support the theoretical conclusions acquired from numerous previous studies carried out in various countries. Starting from the obtained research results, the conclusion offers a recommendation for the implementation of successful strategies of the marketing mix instruments.

scholarly journals Intake of Animal-Based Foods and Consumer Behaviour towards Organic Food: The Case of Nepal

2021 ◽  
Vol 13 (22) ◽  
pp. 12795
Author(s):  
Mausam Budhathoki ◽  
Sujita Pandey
Keyword(s):  
Positive Impact ◽  
Organic Food ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Environmental Concerns ◽  
Perceived Behavioural Control ◽  
Food Purchasing ◽  
Health Consciousness ◽  
Purchasing Intention ◽  
Purchasing Behaviour

This study aims to segment Nepalese consumers based on the frequency of animal-based food intake and thereby the determinants of organic food purchasing behaviour to suggest possible marketing strategies for organic food suppliers. A face-to-face survey was conducted among Nepalese consumers (n = 527), underpinned by the theoretical framework, ‘theory of planned behaviour (TPB)’, and extended to include: knowledge, environmental concerns, health-consciousness, and background factors (socio-demographic and lifestyle characteristics). Three segments of consumer types were identified by employing k-means segmentation: All Low (n = 113), High Dairy (n = 246), and High Dairy and Meat (n = 168). A covariance-based structural equation modelling (CB-SEM) analysis indicated that perceived behavioural control (β = 0.438, p < 0.001) was the main predictor of organic food purchasing intention, followed by attitude (β = 0.302, p < 0.001), subjective norms (β = 0.300, p < 0.001), knowledge (β = 0.211, p < 0.001), and environmental concerns (β = 0.208, p < 0.001). Health-consciousness (β = −0.034, p = 0.374) showed no significant impact on organic food purchasing intention. Organic food purchasing intention had a strong positive impact on organic food purchasing behaviour. Socio-demographic and lifestyle characteristics were found to impact behavioural intention indirectly by their effects on attitude, subjective norms, perceived behavioural control, knowledge, and environmental concern. Income also had a direct impact on organic food purchasing behaviour. Further, consumers with a low intake of animal-based foods held positive attitudes towards organic food and had higher environmental concerns. The findings can be used to inform organic food producers and targeted marketing campaigns towards promoting organic food purchasing behaviour in Nepal and similar countries.

scholarly journals Important Influencing and Decision Factors in Organic Food Purchasing in Hungary

2019 ◽  
Vol 11 (21) ◽  
pp. 6075 ◽  
Author(s):  
Kinga Nagy-Pércsi ◽  
Csaba Fogarassy
Keyword(s):  
Production Systems ◽  
Organic Food ◽  
Free Food ◽  
Purchase Decisions ◽  
Consumer Market ◽  
Food Purchasing ◽  
Decision Factors ◽  
Food Shopping ◽  
And Cluster Analysis ◽  
Information Consumers

Organic farming is one of the most developed and accepted production systems from the aspect of sustainability. In this study, the Hungarian organic market was segmented on the basis of attitude-relating motivations of organic food purchasing. A descriptive statistic was used for the whole sample, and factor and cluster analysis was applied to segment the organic consumers. A sample of 247 questionnaires was processed to investigate the behavior and characteristics of Hungarian organic food consumers. Our aim was to explore the Hungarian organic consumer market from the aspect of trust in labels, we would like to find answers to the questions “Which kind of information consumers check on the product?” and “What are the main influencing factors of purchase decisions?”. According to our research, the majority of organic food consumers say that color is not as important as taste or freshness, so they do not associate the color of the product with the freshness of the product. Based on the factor analysis, four clusters could be separated that show different shopping motives and differ in their attitude towards food shopping. We named these clusters: Health-conscious, Disappointed, Safe and free food eaters, and Quality-price comparators. Based on the recognized consumer segments, different information should be communicated to consumers so that they can use it in their consumer decisions. Our research suggests that branding or product labeling is not as important to organic food consumers as we previously thought.

scholarly journals Relations between Circular Economic “Principles” and Organic Food Purchasing Behavior in Hungary

Agronomy ◽  
2020 ◽  
Vol 10 (5) ◽  
pp. 616 ◽  
Author(s):  
Csaba Fogarassy ◽  
Kinga Nagy-Pércsi ◽  
Sinazo Ajibade ◽  
Csaba Gyuricza ◽  
Prespa Ymeri
Keyword(s):  
Value Chain ◽  
Healthy Lifestyle ◽  
Sustainable Consumption ◽  
Organic Food ◽  
Target Group ◽  
Food Purchasing ◽  
Environmentally Sustainable ◽  
Highly Educated ◽  
Food Market ◽  
The Right

Because of the climate change and emerging need for an environmentally sustainable production system, circular economic characteristics have come to the front in many studies. There are many challenges in this shift toward a circular value chain. Still, it is unquestionable that the analysis of consumers’ behaviour is crucial, because without their engagement, circular systems cannot work correctly. This article aimed to explore the circular characteristics of consumers’ attitude towards food purchasing in Hungary. Factor and cluster analyses were applied for market segmentation. The question to be answered was the following: “Are there any segments in the Hungarian food market that can be aimed at by different marketing tools to promote circular systems?” The hypothesis was that well-defined segments can be separated, garnering more engagement in the circular value chain in Hungary. We could separate two clusters, in which the members’ opinions were in line with the circular economic characteristics. Summing up the features of the different clusters, we can state that the members in cluster 1 (“Information-dependent”) and cluster 3 (“Direct purchasers”) were in the most local dimension; their attitude was the most adequate for the circular economic values. The “Information-dependent” consumer in particular was remarkable from the aspect of this investigation. This study showed that highly educated young people, who are very conscious consumers and live on good incomes, may be the target group for circular innovation. These young consumers usually buy organic food, are confident internet and software users, live in cities, and follow a healthy lifestyle. Finding the right marketing tools to integrate these consumers into more sustainable circular systems effectively and to be committed to the concepts of circular consumption is an essential mission in the future. Collecting from different databases and continuously analysing consumer feedback can be a huge step towards in achieving sustainable consumption and avoiding food waste. The significance of this analysis was that we found a defined segment that represents propensity towards accepting circular economy values and can be the target group of policies integrating circular systems.

Does organic means health for consumers? Selected issues of organic food market

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nina Drejerska ◽  
Wioleta Sobczak ◽  
Jarosław Gołębiewski ◽  
Weronika Aniela Gierula
Keyword(s):  
Consumer Demand ◽  
Evolutionary Economics ◽  
Supply And Demand ◽  
Organic Food ◽  
Food Retail ◽  
Content Type ◽  
Food Purchasing ◽  
Evolutionary Changes ◽  
Included Review ◽  
Food Market

PurposeThe purpose of this paper is to describe organic food supply and demand from the perspective of evolutionary economics. Furthermore, identification of motives of organic food purchasing as well as the most important distribution channels was performed.Design/methodology/approachThis study included review of statistical data available on organic food market, observations from three different formats of shops in France and Poland as well as collected data from 54 French and 85 Polish consumers.FindingsThe findings of this paper show how the organic food market undergoes evolutionary changes, especially how supply and demand sides are being tuned to each other. Health properties of organic food were found as universal characteristics affecting organic food purchasing, regardless the level of the national market development. Organic food retail adjusts to consumer demand, but the rate of this transformation is different when markets of different countries are compared.Originality/valueChanges in supply and demand are continuous in the organic food market; therefore, they should be monitored on an ongoing basis. The insights extend present knowledge on consumer behaviour indicating health concerns as a universal motive affecting organic food purchasing. The study also takes the existing literature a step further by providing additional insight into adjustment of organic food retail to consumer demand.

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