scholarly journals Pendampingan Belajar Luring dan Pembuatan Digital Branding Bersama MI Muhammadiyah Sawangan

2021 ◽  
Vol 6 (2) ◽  
pp. 129-135
Author(s):  
Pristi Sukmasetya ◽  
Satrio Satrio ◽  
Muhamad Yusril Arrojak ◽  
Inayatun Najihatul Afidah ◽  
Catur Wulandari ◽  
...  
Keyword(s):  
Digital Branding

Pandemi Covid-19 yang masih mewabah di Indonesia membuat pemerintah memberikan kebijakan pembatasan di segala sektor kehidupan, salah satunya pembatasan pada sektor pendidikan. Hal ini tentunya membuat sekolah melaksanakan kegiatan belajar mengajar secara jarak jauh (daring) melalui smartphone. Begitu pula dengan MI Muhammadiyah Sawangan yang terletak di Kecamatan Sawangan, Kabupaten Magelang. Namun pada praktiknya kegiatan pembelajaran jarak jauh ini mengalami beberapa kendala, diantaranya tidak semua daerah dapat mengakses internet dengan baik, tidak semua siswa  memiliki smartphone, dan tidak semua orang tua dapat mendampingi siswa belajar di rumah, selain itu ada juga orang tua siswa yang belum terbiasa mendampingi anaknya belajar karena beberapa orang tua memiliki kesibukan lain. Pengabdian masyarakat ini bertujuan untuk memberikan pendampingan belajar secara luring (luar jaringan) di masa pandemi Covid-19 pada siswa MI Muhammadiyah Sawangan. Pengabdian masyarakat ini dilaksanakan dengan memberikan metode belajar luring yang menyenangkan menggunakan media video dengan ditambah ice breaking di akhir pembelajaran. Kegiatan ini dilaksanakan di aula Masjid At-Taqwa Dusun Ngentak, Sawangan. selain itu, pengabdian ini juga memanfaatkan media internet untuk sarana pengenalan profil MI Muhammadiyah Sawangan kepada khalayak umum. Adapun hasil yang diharapkan dari kegiatan pendampingan belajar luring ini yaitu antusiasme belajar siswa tetap terjaga.

Digital Representation of the Coffee Culture and Cultural Heritage by Chinese Indonesian and Malaysian Coffee Brands

2021 ◽  
Vol 6 (2) ◽  
pp. 137-145
Author(s):  
Wang Changsong ◽  
Taufiqur Rahman ◽  
Ahadzadeh Ashraf Sadat ◽  
Ayu Amalia ◽  
Erwan Sudiwijaya
Keyword(s):  
Cultural Heritage ◽  
Chinese Culture ◽  
Jel Classification ◽  
Food Culture ◽  
Process Technology ◽  
Digital Representation ◽  
Local Identities ◽  
Corporate Websites ◽  
Marketing Activities ◽  
Digital Branding

Objective - The existing literature contains no studies examining the issue of coffee culture and cultural heritage in the context of coffee brands’ websites evaluations. There are some well-known local coffee manufacturer brands in Indonesia and Malaysia respectively, and some of them are actually created by immigrated Chinese businessmen many decades ago. This study aims to delineate an understanding on digital representation of coffee culture and cultural heritage of Chinese Indonesian and Malaysian coffee brands through discourse methods associated with the analysis of intertextuality, and/or content which refers to content in other presentation forms and texts. Methodology/Technique - These coffee brands’ websites reinforce local identities, through the creation and diffusion of a discourse of identification. Computer-mediated discourse analysis (CMDA) was carried out by focusing on one coffee brand in Malaysia and Indonesia respectively whose owners are Chinese diasporas. This study follows the basic methodological orientation of CMDA which is language-focused content analysis. Findings – The results indicate that the Malaysian coffee brand accommodates Malaysia Chinese culture and heritage while the Chinese Indonesian coffee brand does not illustrate its own ethnic roots in all digital branding and marketing activities. Both brands in this study prioritise the coffee process technology on their websites. Novelty - The existing literatures primarily discusses food culture from sociohistorical perspective. Coffee cultures have been increasingly transnational in both Indonesia and Malaysia. Some earlier studies talked about the dynamics of coffee production in these regions, however, this study specifically examines the discourse of coffee culture represented by the most representative coffee brands in these two countries where little attention is given to their websites and relevant content patterns. Type of Paper: Empirical. JEL Classification: L2, L23 Keywords: Corporate Websites, Coffee Brands, Cultural Heritage, Indonesia, Malaysia. Reference to this paper should be made as follows: Changsong, W; Rahman, T; Sadat, A.A; Amalia, A; Sudiwijaya, E. (2021). Digital Representation of the Coffee Culture and Cultural Heritage by Chinese Indonesian and Malaysian Coffee Brands, Journal of Management and Marketing Review, 6(2), 137 – 145. https://doi.org/10.35609/jmmr.2021.6.2(5)

Digital Branding

2021 ◽  
pp. 557-580
Author(s):  
Jörn Redler
Keyword(s):  
Digital Branding

Customer acquisition: digital branding

2019 ◽  
pp. 162-208
Author(s):  
Marjolein Visser ◽  
Martin Kloos ◽  
Guido van den Anker
Keyword(s):  
Customer Acquisition ◽  
Digital Branding

scholarly journals STRATEGI DIGITAL BRANDING UNTUK MENINGKATKAN PENJUALAN UMKM INDONESIA

2021 ◽  
Vol 1 (1) ◽  
pp. 202-214
Author(s):  
Sonny Santosa ◽  
Rini Novianti ◽  
Tri Anggraeni ◽  
Elizabeth Elizabeth ◽  
Andre Gustriandi
Keyword(s):  
Factor Analysis ◽  
Small And Medium Enterprises ◽  
Marketing Strategies ◽  
Creative Economy ◽  
Positive Side ◽  
The World ◽  
Two Factors ◽  
Main Factors ◽  
Digital Branding ◽  
Medium Enterprises

This is the time for us to see the positive side caused by pandemic. Even though not everybody agrees to this, the pandemic going on not only in Indonesia but also in all over the world has given us a chance for ‘adaptation’ over changes in business. Nowadays, business concept is not only affected by markets, companies, competitors but also by changes. Every individual, even a big company must acknowledge this. In order to maintain the side of people’s ‘economy’, various studies reviewing alternatives for good marketing strategies have been carried out. These studies are especially aimed at Small and Medium Enterprises (SMEs). This is because SMEs have been the part of creative economy. Based on these circumstances, the researcher was encouraged to study which strategy of digital branding dominantly carried out by the SME players. This research applied factor analysis to find out the basic attribute grounding SME players to survive their businesses, which were initiated either before or after pandemic. The method used was non-probability sampling. Here the questionnaires were distributed in order to find answers from five determined spots. There were 169 respondents as samples in this research. In the pre-test, before questionnaires distributed, there were at least 9 attributes used as references for the main players of SMEs in applying digital branding. Results of factor analysis test showed that there were at least two main factors developed. In these two factors, it is agreed that strategy of Search Engine Optimization was the most ideal to apply in order to survive their business. This is because it has big dominant value, which was 0.823 (82% for first group) and 0.790 (79% for the second group).

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