Digital Representation of the Coffee Culture and Cultural Heritage by Chinese Indonesian and Malaysian Coffee Brands

2021 ◽  
Vol 6 (2) ◽  
pp. 137-145
Author(s):  
Wang Changsong ◽  
Taufiqur Rahman ◽  
Ahadzadeh Ashraf Sadat ◽  
Ayu Amalia ◽  
Erwan Sudiwijaya
Keyword(s):  
Cultural Heritage ◽  
Chinese Culture ◽  
Jel Classification ◽  
Food Culture ◽  
Process Technology ◽  
Digital Representation ◽  
Local Identities ◽  
Corporate Websites ◽  
Marketing Activities ◽  
Digital Branding

Objective - The existing literature contains no studies examining the issue of coffee culture and cultural heritage in the context of coffee brands’ websites evaluations. There are some well-known local coffee manufacturer brands in Indonesia and Malaysia respectively, and some of them are actually created by immigrated Chinese businessmen many decades ago. This study aims to delineate an understanding on digital representation of coffee culture and cultural heritage of Chinese Indonesian and Malaysian coffee brands through discourse methods associated with the analysis of intertextuality, and/or content which refers to content in other presentation forms and texts. Methodology/Technique - These coffee brands’ websites reinforce local identities, through the creation and diffusion of a discourse of identification. Computer-mediated discourse analysis (CMDA) was carried out by focusing on one coffee brand in Malaysia and Indonesia respectively whose owners are Chinese diasporas. This study follows the basic methodological orientation of CMDA which is language-focused content analysis. Findings – The results indicate that the Malaysian coffee brand accommodates Malaysia Chinese culture and heritage while the Chinese Indonesian coffee brand does not illustrate its own ethnic roots in all digital branding and marketing activities. Both brands in this study prioritise the coffee process technology on their websites. Novelty - The existing literatures primarily discusses food culture from sociohistorical perspective. Coffee cultures have been increasingly transnational in both Indonesia and Malaysia. Some earlier studies talked about the dynamics of coffee production in these regions, however, this study specifically examines the discourse of coffee culture represented by the most representative coffee brands in these two countries where little attention is given to their websites and relevant content patterns. Type of Paper: Empirical. JEL Classification: L2, L23 Keywords: Corporate Websites, Coffee Brands, Cultural Heritage, Indonesia, Malaysia. Reference to this paper should be made as follows: Changsong, W; Rahman, T; Sadat, A.A; Amalia, A; Sudiwijaya, E. (2021). Digital Representation of the Coffee Culture and Cultural Heritage by Chinese Indonesian and Malaysian Coffee Brands, Journal of Management and Marketing Review, 6(2), 137 – 145. https://doi.org/10.35609/jmmr.2021.6.2(5)

A sociosemiotic interpretation of cultural heritage in UNESCO legal instruments: a corpus-based study

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Gwen Bouvier ◽  
Zhonghua Wu
Keyword(s):  
Cultural Heritage ◽  
Chinese Culture ◽  
Meaning Making ◽  
Cultural Beliefs ◽  
Future Research ◽  
Social Negotiation ◽  
Heritage Studies ◽  
Securitization Theory ◽  
Research Findings ◽  
International Instruments

Abstract The past few decades have seen a plethora of interest in heritage studies in international law, as the legitimization of cultural heritage is a significant aspect of protecting the legacy of humanity’s collective memory, which is fully reflected in a series of international instruments on culture. This paper examines the meaning-making process of UNESCO legal documents on cultural heritage from a sociosemiotic perspective. The data for the corpus-based study were analyzed quantitatively and qualitatively by applying the securitization theory to heritage studies. Research findings reveal three significant shifts in cultural heritage, i.e., from property to heritage, from tangible to intangible, and from material-centered to human-centered, which embodies the harmonious coexistence of humanity and nature, a philosophical idea embedded in traditional Chinese culture. As noted, terms targeting cultural heritage in UNESCO international instruments are the sign vehicle, generally mediated and shaped by social values, cultural beliefs, and conventional wisdom, etc. as a part of the interpretant, making different categories of heritage meaningful and interpretable. Characterized by temporality and spatiality, cultural heritage is subject to multiple interpretations. The meaning-making of international instruments for consideration is a sociosemiotic operation that can be construed through contextual factors and a process of social negotiation. This paper argues that a sociosemiotic approach to heritage studies is conducive to explicating the construction and deconstruction of heritage as discursive practices while offering some implications for future research.

scholarly journals Gods and Demons, Beauties and Zombies: through the pages of Chinese educational magazine “Cultural Heritage of China”

2020 ◽  
Vol 2 (4) ◽  
pp. 214-231
Author(s):  
Elina A. Sarakaeva
Keyword(s):  
Cultural Heritage ◽  
Oral Tradition ◽  
Chinese Culture ◽  
Special Issue ◽  
Sensitive Question ◽  
History Of

This work reviews the Chinese cultural and mass-educational magazine “Cultural Heritage of China” going through several issues of the magazine - those of 2016, 2017 and 2020 years. The brief history of how the magazine was established and structured is given in the first paragraphs. Following are the reviews of the magazine’s issues about the vestimental culture of China, the sensitive question of borrowing elements of Chinese culture into the Japanese oral tradition, the history of state examinations. In the last part of the review I analyze the contents of the special issue on Chinese spirits and demons.

Online Relationship Marketing and Customer Loyalty Based on Signalling Theory

2021 ◽  
Vol 6 (1) ◽  
pp. 86-93
Author(s):  
Wenny Pebrianti ◽  
Wenseslaus Tanwira ◽  
Ahmadi Ahmadi
Keyword(s):  
Relationship Marketing ◽  
Customer Loyalty ◽  
Quantitative Methods ◽  
Banking Sector ◽  
Jel Classification ◽  
Security And Privacy ◽  
Online Trust ◽  
Mediating Role ◽  
Signalling Theory ◽  
Marketing Activities

Objective – The purpose of this study was to determine the effect of Online Relationship Marketing on customer loyalty which was examined from the perspective of signalling theory in the banking sector. Methodology/Technique – Signalling theory is used to identify the tendency of companies to build relationships with consumers by sending signals to consumers through a variety internet tools and applications to communicate transparency, security, and privacy to influence consumer perceptions, behavior, and interests. Data was analyzed using quantitative methods with the SEM-PLS method involving 384 samples. Findings – The results of this study indicate that Online Relationship Marketing activities, such as engagement and interactivity, have a significant direct effect on customer loyalty and online trust. Novelty - Online trust in this study has a significant effect on customer loyalty and has a partial mediating role. Type of Paper: Empirical. JEL Classification: M31, M39. Keywords: Engagement; Interactivity; Online Trust; Customer Loyalty; Signalling Theory Reference to this paper should be made as follows: Pebrianti, W; Tanwira, W; Ahmadi. (2021). Online Relationship Marketing to Customer Loyalty Based on Signalling Theory, Journal of Management and Marketing Review, 6(1) 86 – 93. https://doi.org/10.35609/jmmr.2021.6.1(9)

Digital Representation of Cultural Heritage and Coffee Culture by Chinese Indonesian And Malaysian Coffee Brands

2021 ◽  
Vol 12 (1) ◽  
pp. 9-9
Author(s):  
Wang Changsong ◽  
Ahadzadeh Ashrafsadat ◽  
Taufiqur Rahman ◽  
Ayu Amalia ◽  
Erwan Sudiwijaya
Keyword(s):  
Political Economy ◽  
Cultural Heritage ◽  
Upward Mobility ◽  
Coffee Consumption ◽  
New Technique ◽  
Digital Representation ◽  
Material Substance ◽  
Symbolic Meanings ◽  
Global Connections ◽  
Digital Formats

Coffee is called Kopi in both Indonesia and Malaysia. It was said to be introduced to these two countries during the period of colonisation. Various studies (i.e., Robelt McStocker, 1987; Jeff Neilson & Felicity Shonk, 2014; Cheryl Chang & Ian McGonigle, 2020) have discussed the coffee industries, coffee consumption and political economy of livelihood opportunities in these coffee-producing regions. In her book titled, "Coffee Culture: Local Experiences, Global Connections", Tucker (2010) asserts that "coffee is a material substance, but culture infuses with social and symbolic meanings" (p. 6). Both Indonesia and Malaysia demonstrate their own patterns of appreciation on coffee culture and cultural heritage in digital formats in a modern setting. According to Jambunathan (2019), upward mobility in coffee-business families in these regions is playing a role, as well-educated younger generations have successfully propelled new technique and advance application on numerous aspects of coffee business. Keywords: Website Communication, Coffee Culture, Cultural Heritage, Indonesia, Malaysia

Negotiating Food Heritage Interpretations: Experiences of a Project at the Estonian National Museum

2021 ◽  
Vol 15 (2) ◽  
pp. 112-134
Author(s):  
Anu Kannike ◽  
Ester Bardone
Keyword(s):  
Research And Development ◽  
Cultural Heritage ◽  
Development Project ◽  
Food Culture ◽  
National Museum ◽  
Public Forum ◽  
Non Profit ◽  
The Public

Abstract The article examines varied interpretations of food heritage in contemporary Estonia, relying on the authors’ experiences of a three-year research and development project at the Estonian National Museum (ENM). The study focuses on the museum researchers’ collaboration with different stakeholders, representing small entrepreneurs and the public and non-profit sectors. The authors tackle the partners’ expectations and outcomes of diverse cooperational initiatives and the opportunities and challenges of a contemporary museum as a public forum for discussions on cultural heritage. The project revealed that diverse, complementary, and contested food heritage interpretations exist side-by-side on the Estonian foodscape. Additionally, the project enabled the authors to become better aware of the researcher’s role in the heritagisation process and of the museum as a place for negotiating the meanings and values of food culture.

Representing Architectural Heritage

2017 ◽  
pp. 1-30
Author(s):  
Alfonso Ippolito
Keyword(s):  
Material Culture ◽  
Cultural Heritage ◽  
Architectural Heritage ◽  
Digital Representation ◽  
Definition Of ◽  
The Impact

Architectonical artefacts are in many ways one of the most extraordinary legacies that past civilizations have left to us from a cultural, technological and functional standpoint, because of the impact that the development of the material culture and building techniques had for ancient communities. The definition of a protocol designed to achieve an understanding of the object of Cultural Heritage consents the realization of various models. These models are the bases for all the critical, selective, specialist next analyses and elaboration. This work discusses the possibilities offered by the integration of heterogeneous method, traditional and innovative, for massive surveying and digital representation technologies.

Convergence of Cultural and Historical Heritage Financing Models as a Factor in the Development of Knowledge-Based Economy in Russia

2018 ◽  
Vol 9 (4) ◽  
pp. 803
Author(s):  
Liudmila Vladimirovna GORYAINOVA ◽  
Igor Semenovich KRISHTAL ◽  
Olga Dmitrievna KUZNETSOVA ◽  
Ekaterina Gennadievna LISOVSKAYA
Keyword(s):  
Cultural Capital ◽  
Cultural Heritage ◽  
Institutional Environment ◽  
Private Investment ◽  
Spiritual Values ◽  
Process Technology ◽  
Knowledge Based ◽  
Knowledge Based Economy ◽  
Historical Objects ◽  
Historical Heritage

The article substantiates the importance of the synthesis of new spiritual values and traditional cultural and historical objects for increasing human capital asset in knowledge-based economy conditions, which necessitates an increase in their funding. The role of the cultural capital as a theoretical basis of heritage research is revealed. It is demonstrated that the concept of the cultural capital, linking the economic and cultural spheres, leads to an understanding of the regularity of expectations of return on investment in cultural heritage objects and thus develops integration processes: objects are involved in economic activity, becoming attractive to investors. The hypothesis of convergence of cultural and historical heritage objects financing models was put forward and confirmed, the results of which are: the formation of a new financing model and heritage ecosystem, including actors in the process, technology, funding and institutional environment. The features of a new model of cultural heritage financing are revealed: the use by the state, along with budgetary allocations, of indirect support measures through tax preferences and social technologies, as well as the attraction of private investment through public-private partnerships, charity, grants, endowment funds.

scholarly journals Pencampuran Budaya Cina, Jawa, dan Belanda pada Budaya Makan Cina Peranakan

2017 ◽  
Vol 3 (02) ◽  
pp. 130-143
Author(s):  
Devanny Gumulya
Keyword(s):  
Chinese Culture ◽  
Point Of View ◽  
Food Culture ◽  
Literature Study ◽  
Melting Pot ◽  
Study Case ◽  
Family Gathering ◽  
Different Cultures ◽  
Chinese Food

AbstrakBudaya Cina peranakan merupakan hasil dari proses akulturasi beberapa budaya.  Oleh karena itu, budaya ini sangat menarik untuk dikaji.  Paper ini mencoba mengkaji dengan metode studi literatur latar belakang sejarah dan keunikan budaya cina peranakan pada budaya makan mulai dari etiket, menu dan peralatan makan.  Dari hasil studi ditemukan bahwa walaupun Cina Peranakan terbentuk dari proses akulturasi budaya Jawa, Cina dan Belanda tetapi dalam hal budaya makan, budaya Cina masih mendominasi terutama dalam etiket dan peralatan makan, karena bagi orang Cina makan dipandang sebagai pemersatu keluarga. Akulturasi terjadi pada menu makanan ada unsur bercampur dengan bahan yang tersedia di Indonesia, hal ini terjadi pada lumpia Semarang yang terkenal dengan lumpia berisi rebung sesuai dengan bahan yang tersedia di Semarang.  Kata kunci : Akulturasi Budaya, Cina Peranakan, Budaya makan   AbstractCina Peranakan culture is a result of acculturation from different cultures. Therefore, this culture is so interesting to be researched. With literature study method, this paper tries to elaborate the historic point of view to gain closer understanding and synthesize the culture uniqueness with eating culture as object study case. From the study founded that although Cina Peranakan is the melting pot between Java, Dutch and Chinese Cultures, but in food culture the Chinese culture still dominates specially in eating etiquette and tableware. This because for Chinese food is believed as means for family gathering. Meanwhile, the acculturation can be seen in the food menu, because the ingredients needs to be adapted with resources available in Indonesia, this can be seen in Semarang Lumpia that is reknown for rebung, the vegetable available there.  Keywords : Culture assimilation, Cina Peranakan culture, Eating culture

scholarly journals Digital Representation of a Conceptual Leather Puppet Character using Holographic Prism Glass

2020 ◽  
Vol 2 (1) ◽  
pp. 38
Author(s):  
M Wahyuni ◽  
M A Ayu ◽  
R Anhas ◽  
C H Pangaribuan
Keyword(s):  
Cultural Heritage ◽  
Qualitative Method ◽  
Young Generation ◽  
Digital Representation ◽  
Language Complexity ◽  
Detailed Explanation ◽  
Alternative Method ◽  
Long Duration ◽  
Key Concepts ◽  
Modern Era

Leather shadow puppet performances are slowly becoming iso-lated. They are no longer attracting the young generation to-wards its long duration and language complexity, inclusive of its incomprehensible storytelling and characters. To address this gap, this research utilized a descriptive qualitative method and mind map to transcribe and describe key concepts of both rede-signing and avatar creation of leather shadow puppet character. The purpose of this study was to explore an alternative method in representing leather puppet performance by implementing a holographic prism glass technique. The digital representation of a leather puppet through a holographic prism glass medium is a manifestation of appreciating Indonesian cultural artwork in the modern era. The contribution of this study is to provide a more detailed explanation of a new manner in exploring and preserving the narrative and figure of the cultural heritage.

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