Research and implementation of e-commerce intelligent recommendation system based on fuzzy clustering algorithm

2021 ◽  
pp. 1-10
Author(s):  
Jinjuan Hu ◽  
Chao Xie
Keyword(s):  
Electronic Commerce ◽  
Collaborative Filtering ◽  
Fuzzy Clustering ◽  
Clustering Algorithm ◽  
Recommendation System ◽  
Rapid Development ◽  
Filtering Algorithm ◽  
Fuzzy Clustering Algorithm ◽  
Analysis Experiment ◽  
Collaborative Filtering Algorithm

After entering the 21st century, the electronic commerce system has affected all aspects of our lives. Whether we read news on our mobile phones or computers or purchase items on our online websites, it greatly facilitates our lives. With the rapid development of short videos, many people like to watch small videos that interest them. The rapid development of e-commerce has facilitated our lives, so that we no longer have to go to many shopping malls to buy our favorite items, and we also no need to change TV stations one by one after watching a program to find our favorite programs. However, due to the rapid development of electronic commerce, there has been a lot of information overload. When users browse the website, items they are not interested in will appear, and even information about online fraud appears. How to filter this information and how to intelligently recommend to users more favorite items is the main research direction of this article. The research of this article is mainly divided into four parts. The first part analyzes the current situation of intelligent recommendation technology research and puts forward the idea of this article. The second part introduces the commonly used collaborative filtering algorithm and the principle and process of the fuzzy clustering algorithm used in this experiment, analyzes the shortcomings of the traditional collaborative filtering algorithm and illustrates the adaptability of the fuzzy clustering algorithm in practical applications. The third part introduces an intelligent recommendation system based on fuzzy clustering, which comprehensively analyzes the characteristics of users and products, makes full use of users’ evaluation information of products, and realizes intelligent recommendations based on content and collaborative filtering. At the end of the article, the comparative analysis experiment with the intelligent recommendation system of collaborative recommendation algorithm further proves the superiority of the intelligent recommendation system of electronic commerce based on fuzzy clustering algorithm in this paper and improves the accuracy of intelligent recommendation.

An Electronic Commerce Recommender System Based on Product Character

2011 ◽  
Vol 267 ◽  
pp. 909-912 ◽  
Author(s):  
Shen Bao Chen
Keyword(s):  
Electronic Commerce ◽  
Collaborative Filtering ◽  
Recommender System ◽  
Recommendation System ◽  
Competitive Environment ◽  
Referral Process ◽  
Personalized Service ◽  
Filtering Algorithm ◽  
Customer Churn ◽  
Collaborative Filtering Algorithm

In the increasingly competitive environment, in order to effectively preserve the user, preventing customer churn, increase sales of e-commerce systems, e-commerce recommendation system in the importance of the products has been revealed. Recommendation system in e-commerce system can provide commodity information and advice to help customers decide what products to buy, analog sales staff to complete the purchase of goods to the customer referral process so that customers feel completely personalized service. To improve the item-based collaborative filtering algorithm, an electronic commerce recommendation system based on product character is presented. This approach revises the original similarity using product character, takes into account the influence of product character and customer rating, and combines the customer rating similarity and the product character similarity.

scholarly journals Optimization of the Hybrid Movie Recommendation System Based on Weighted Classification and User Collaborative Filtering Algorithm

Complexity ◽  
2021 ◽  
Vol 2021 ◽  
pp. 1-13
Author(s):  
Zhenning Yuan ◽  
Jong Han Lee ◽  
Sai Zhang
Keyword(s):  
Collaborative Filtering ◽  
Recommendation System ◽  
User Preferences ◽  
Classification Model ◽  
Filtering Algorithm ◽  
Target User ◽  
Collaborative Filtering Algorithm ◽  
Movie Recommendation ◽  
Low Dimensional ◽  
Preference Matrix

Aiming at the problem that the single model of the traditional recommendation system cannot accurately capture user preferences, this paper proposes a hybrid movie recommendation system and optimization method based on weighted classification and user collaborative filtering algorithm. The sparse linear model is used as the basic recommendation model, and the local recommendation model is trained based on user clustering, and the top-N personalized recommendation of movies is realized by fusion with the weighted classification model. According to the item category preference, the scoring matrix is converted into a low-dimensional, dense item category preference matrix, multiple cluster centers are obtained, the distance between the target user and each cluster center is calculated, and the target user is classified into the closest cluster. Finally, the collaborative filtering algorithm is used to predict the scores for the unrated items of the target user to form a recommendation list. The items are clustered through the item category preference, and the high-dimensional rating matrix is converted into a low-dimensional item category preference matrix, which further reduces the sparsity of the data. Experiments based on the Douban movie dataset verify that the recommendation algorithm proposed in this article solves the shortcomings of a single algorithm model to a certain extent and improves the recommendation effect.

A learning resource recommendation algorithm based on online learning sequential behavior

2019 ◽  
Vol 17 (02) ◽  
pp. 1940001 ◽  
Author(s):  
Xuebin Wang ◽  
Zhengzhou Zhu ◽  
Jiaqi Yu ◽  
Ruofei Zhu ◽  
DeQi Li ◽  
...  
Keyword(s):  
Online Learning ◽  
Collaborative Filtering ◽  
Clustering Algorithm ◽  
Recall Rate ◽  
Learning Resources ◽  
Recommendation Algorithm ◽  
Sequential Behavior ◽  
Learning Resource ◽  
Filtering Algorithm ◽  
Collaborative Filtering Algorithm

The accuracy of learning resource recommendation is crucial to realizing precise teaching and personalized learning. We propose a novel collaborative filtering recommendation algorithm based on the student’s online learning sequential behavior to improve the accuracy of learning resources recommendation. First, we extract the student’s learning events from his/her online learning process. Then each student’s learning events are selected as the basic analysis unit to extract the feature sequential behavior sequence that represents the student’s learning behavioral characteristics. Then the extracted feature sequential behavior sequence generates the student’s feature vector. Moreover, we improve the H-[Formula: see text] clustering algorithm that clusters the students who have similar learning behavior. Finally, we recommend learning resources to the students combine similarity user clusters with the traditional collaborative filtering algorithm based on user. The experiment shows that the proposed algorithm improved the accuracy rate by 110% and recall rate by 40% compared with the traditional user-based collaborative filtering algorithm.

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