PERCEIVED BENEFITS AND PERCEIVED RISKS EFFECT ON ONLINE SHOPPING BEHAVIOR WITH THE MEDIATING ROLE OF CONSUMER PURCHASE INTENTION IN PAKISTAN

The purpose of this study is to examine the relationship between different factors including perceived benefits, perceived risks and online shopping behavior with the mediating role of consumer purchase intention. Online shopping states the recent trends of being able to purchase anything from home with a single click. The main focus of this study is to check the influence of four major variables: convenience, product variety, product risk, and privacy risk which were derived from related literature. Data were collected from 380 students from different universities using simple random sampling. PLS-SEM was used in this study and the results showed that benefits had a positive influence and that risk had a negative influence on online shopping behavior. Keywords: Perceived benefits, perceived risks, consumer purchase intention, online shopping behavior.

The moderating role of trust and commitment between consumer purchase intention and online shopping behavior in the context of Pakistan

Journal of Global Entrepreneurship Research ◽

10.1186/s40497-019-0166-2 ◽

2019 ◽

Vol 9 (1) ◽

Cited By ~ 9

Author(s):

Shafique Ur Rehman ◽

Anam Bhatti ◽

Rapiah Mohamed ◽

Hazeline Ayoup

Keyword(s):

Purchase Intention ◽

Online Shopping ◽

Shopping Behavior ◽

Online Shopping Behavior ◽

Moderating Role

Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention

Procedia Economics and Finance ◽

10.1016/s2212-5671(16)00050-2 ◽

2016 ◽

Vol 35 ◽

pp. 401-410 ◽

Cited By ~ 54

Author(s):

Yi Jin Lim ◽

Abdullah Osman ◽

Shahrul Nizam Salahuddin ◽

Abdul Rahim Romle ◽

Safizal Abdullah

Keyword(s):

Purchase Intention ◽

Online Shopping ◽

Shopping Behavior ◽

Mediating Role ◽

Factors Influencing ◽

An Empirical Study on Consumer Purchase Intention Affecting Online Shopping Behavior

2011 International Conference on Management and Service Science ◽

10.1109/icmss.2011.5998965 ◽

2011 ◽

Author(s):

Famin Yi ◽

Gaofeng Fan

Keyword(s):

Empirical Study ◽

Purchase Intention ◽

Online Shopping ◽

Shopping Behavior ◽

Explaining online shopping behavior with fsQCA: The role of cognitive and affective perceptions

Journal of Business Research ◽

10.1016/j.jbusres.2015.07.010 ◽

2016 ◽

Vol 69 (2) ◽

pp. 794-803 ◽

Cited By ~ 116

Author(s):

Ilias O. Pappas ◽

Panos E. Kourouthanassis ◽

Michail N. Giannakos ◽

Vassilios Chrissikopoulos

Keyword(s):

Online Shopping ◽

Shopping Behavior ◽

Examining digital information literacy as a determinant of women's online shopping behavior

Information Technology and People ◽

10.1108/itp-05-2021-0397 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Munazza Mahmood ◽

Syeda Hina Batool ◽

Muhammad Rafiq ◽

Muhammad Safdar

Keyword(s):

Information Literacy ◽

Online Shopping ◽

Literacy Skills ◽

Shopping Behavior ◽

Digital Information ◽

Content Type ◽

Information Literacy Skills ◽

Information Professionals ◽

PurposeThe present study aims to examine the current digital information literacy (DIL) skills of female online shoppers in Lahore city of Pakistan. Data were gathered from a purposive sampling of women, aged between 20–50 years who were buying products online, not from the traditional retail stores. Out of 309 received questionnaires, 269 responses were useable and were utilized for data analysis. Descriptive and inferential statistics were used to deduce inferences.Design/methodology/approachQuantitative research approach was employed for this study, and a survey was conducted to collect the data from the study's respondents. For data analysis, descriptive and inferential statistics were used.FindingsResults revealed that the digital information literacy skills of women were good to a moderate level. However, they were not confident in applying advanced searching options. In accordance with what was hypothesized in a directional hypothesis, DIL was found to be a strong predictor of online shopping behavior of women, consequently highlighting the importance of such competencies in modern life. Other findings illustrate that participating women rarely engaged in online shopping and felt hesitation in using credit/debit card for online transactions.Research limitations/implicationsThese observations highlight the important role of information professionals in creating digital literacy among different population groups, specifically women, by planning digital information instruction through courses, workshops and trainings. This could eventually be possible with the dynamic role of librarians or information professionals in the society.Originality/valueThe present study adopts the unique approach of measuring online shopping behavior of female shoppers in connection with their digital information literacy skills.

Impact of Status Consciousness on Consumer Purchase Intention and Brand Equity: the Mediating Role of Brand Associations

Journal of Business and Social Review in Emerging Economies ◽

10.26710/jbsee.v6i1.1023 ◽

2020 ◽

Vol 6 (1) ◽

pp. 23-42

Author(s):

Hayat M. Awan ◽

Zara Hayat ◽

Sahar Hayat ◽

Rafia Faiz

Keyword(s):

Brand Equity ◽

Purchase Intention ◽

Marketing Strategies ◽

Brand Associations ◽

Mediating Role ◽

The Status ◽

The Impact ◽

Self Administered Questionnaire

This paper studies the impact of status consciousness on consumer’s purchase intention and brand equity. It also examines the mediating role of brand associations between status consciousness, purchase intention and brand equity. A self-administered questionnaire was developed and data was collected from a sample of 500 female customers. The results support that status conscious consumers develop associations towards the brands and so they intend to purchase those brands, thus raising the brand equity. The results obtained will help the marketers by focusing on developing strong brand associations for luxurious brands for the status conscious consumers. It will also help in developing marketing strategies specifically designed to promote luxurious brands to increase consumer’s purchase intention and brand equity.

Consumer Perceptions of Factors Affecting Online Shopping Behavior

Journal of Electronic Commerce in Organizations ◽

10.4018/jeco.2021040101 ◽

2021 ◽

Vol 19 (2) ◽

pp. 1-16

Author(s):

Musrat Siyal ◽

Saeed Siyal ◽

Jun Wu ◽

Debajyoti Pal ◽

Muhammad Mujahid Memon

Keyword(s):

International Students ◽

Technology Acceptance ◽

Purchase Intention ◽

Financial Risk ◽

Online Shopping ◽

Ease Of Use ◽

Shopping Behavior ◽

Chinese Consumers ◽

Factors Affecting ◽

Online shopping is an emerging trend throughout the world. Likewise, it is used in China among Chinese consumers, but not all foreigners use it frequently due to several factors. This study discussed those factors which cause hindrance for foreigners to use online shopping and their behavior towards it. To do so, the authors have proposed the model by extending the technology acceptance model (TAM). The data were collected from the international students in China through a survey questionnaire and analyzed by SPSS to draw the results of the proposed relationships. The findings show that the online shopping behavior of international students in China is negatively related to financial risk and positively related to trust and ease of use. Moreover, purchase intention mediates these relationships. The results will be useful for consumers and online sellers to retain existing consumers and attract more foreigners studying in China. Moreover, the paper mentioned the implications and future directions of the study.