The effect of private label brand credibility on consumer purchase intention: the mediating role of relational variables

2020 ◽  
Vol 7 (5) ◽  
pp. 471
Author(s):  
Najeeb Ullah Shah ◽  
Rajni Selvaraj ◽  
Nik Mohd Hazrul Nik Hashim ◽  
Nor Asiah Omar ◽  
Arawati Agus
Keyword(s):  
Purchase Intention ◽  
Private Label ◽  
Mediating Role ◽  
Brand Credibility ◽  
Consumer Purchase Intention

The effect of private label brand credibility on consumer purchase intention: the mediating role of relational variables

2020 ◽  
Vol 7 (5) ◽  
pp. 471
Author(s):  
Arawati Agus ◽  
Najeeb Ullah Shah ◽  
Nor Asiah Omar ◽  
Rajni Selvaraj ◽  
Nik Mohd Hazrul Nik Hashim
Keyword(s):  
Purchase Intention ◽  
Private Label ◽  
Mediating Role ◽  
Brand Credibility ◽  
Consumer Purchase Intention

scholarly journals Impact of Status Consciousness on Consumer Purchase Intention and Brand Equity: the Mediating Role of Brand Associations

2020 ◽  
Vol 6 (1) ◽  
pp. 23-42
Author(s):  
Hayat M. Awan ◽  
Zara Hayat ◽  
Sahar Hayat ◽  
Rafia Faiz
Keyword(s):  
Brand Equity ◽  
Purchase Intention ◽  
Marketing Strategies ◽  
Brand Associations ◽  
Mediating Role ◽  
The Status ◽  
Consumer Purchase Intention ◽  
The Impact ◽  
Self Administered Questionnaire

This paper studies the impact of status consciousness on consumer’s purchase intention and brand equity. It also examines the mediating role of brand associations between status consciousness, purchase intention and brand equity. A self-administered questionnaire was developed and data was collected from a sample of 500 female customers. The results support that status conscious consumers develop associations towards the brands and so they intend to purchase those brands, thus raising the brand equity. The results obtained will help the marketers by focusing on developing strong brand associations for luxurious brands for the status conscious consumers. It will also help in developing marketing strategies specifically designed to promote luxurious brands to increase consumer’s purchase intention and brand equity.

scholarly journals The Effect of Corporate Social Responsibility (CSR) Activities on Consumers Purchase Intention in China: Mediating Role of Consumer Support for Responsible Business

2017 ◽  
Vol 9 (1) ◽  
pp. 73 ◽  
Author(s):  
Naveedullah Mulaessa ◽  
Hong Wang
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Positive Influence ◽  
Consumer Attitude ◽  
Mediating Role ◽  
Consumer Purchase Intention ◽  
Corporate Social ◽  
Buying Behaviors

Corporate social responsibility (CSR) has demonstrated the positive influence on consumer attitudes and buying behaviors. However the questions worth investigating are “how different CSR types influence consumer purchase intention?” Also, how does firm’s overall CSR lead to consumer purchase intention? The purpose of this investigation is to examine the intervening mechanism between CSR and consumer purchase intention. We expect consumer support for responsible business (CSRB) mediates the relationship between CSR and consumer purchase intention. We tested the hypotheses with data from dyad sample of 200 firms’ representatives and consumers from apparel industry in China. The result supported the hypothesized relationships between CSR, CSRB, and consumer purchase intention. Findings of this study contribute to the CSR and consumer attitude research. This study also discusses the theoretical and practical implications of the findings.

scholarly journals PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH HARGA TERHADAP NIAT PEMBELIAN (Studi Pada Produk Iphone Di Kota Denpasar)

2018 ◽  
Vol 7 (12) ◽  
pp. 6591
Author(s):  
AA Gd Agung Rahma Putra ◽  
Ni Made Asti Aksari
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Intention To Use ◽  
Mediating Role ◽  
Analysis Technique ◽  
Consumer Purchase Intention ◽  
The Relationship

The purpose of this study is to examine the effect of price on brand image, the effect of price and brand image on consumer purchase intention, and the role of brand image in mediating the effect of price on the purchase intention towards iPhone product in Denpasar City. The population of this study are consumers with the intention to use iPhone product. The sampling method used in this study is nonprobability sampling with purposive sampling technique by using certain consideration. The sample selected for this study was 110 respondents. Data is analysed using path analysis technique. The result of this research shows that price have a positive and significant effect on iPhone brand image, price and brand image have positive and significant effect on consumer purchase intention towards iPhone product, and brand image plays a mediating role on the relationship between price and purchase intention towards iPhone product in Denpasar.

scholarly journals Investigating the Effect of Store Image on Purchase Intention with Mediating Role of Service Quality: A Study of Hyper Star and Metro

2019 ◽  
Vol 7 (2) ◽  
pp. 23-33
Author(s):  
Yusra Shakeel ◽  
◽  
Sobia Sultana
Keyword(s):  
Service Quality ◽  
Purchase Intention ◽  
Survey Method ◽  
Store Image ◽  
Mediating Role ◽  
Retail Outlets ◽  
Consumer Purchase Intention ◽  
Store Environment ◽  
Management Staff

The paper aims at identifying the effects of store image on purchase intention in international retail outlets in Lahore, Pakistan. The study focuses on the different dimensions of store image that effect consumer purchase intention in the retail outlets and how service quality contributes in building store image significantly. A sample of 265 consumers was taken; the research is quantitative in nature. A questionnaire (survey) method was used and data were collected from two supermarkets Metro and Hyper star in Lahore. This development is an important focus for both researchers and operators of hypermarkets. EFA and CFA models are employed for the study. The study focuses on the importance of store image in retailing and how it influences purchase intention in a positive way. Service quality also contributes to store image and helps create customer satisfaction and loyalty which in return affect consumer perceived behavior. The results indicate that store image has a significant effect on service quality and purchase intention. Managers can make the perception of stores better by enhancing the service provided to customers. The management staff can improve the quality of interaction between the staff and the customers. The store environment can be improved and made more attractive to attract customers. Keywords: store image, purchase intention, service quality, retailing.

scholarly journals PERCEIVED BENEFITS AND PERCEIVED RISKS EFFECT ON ONLINE SHOPPING BEHAVIOR WITH THE MEDIATING ROLE OF CONSUMER PURCHASE INTENTION IN PAKISTAN

2020 ◽  
Author(s):  
Anam Bhatti ◽  
Shafique Ur Rehman
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Product Variety ◽  
Shopping Behavior ◽  
Perceived Benefits ◽  
Perceived Risks ◽  
Mediating Role ◽  
Consumer Purchase Intention ◽  
Online Shopping Behavior

The purpose of this study is to examine the relationship between different factors including perceived benefits, perceived risks and online shopping behavior with the mediating role of consumer purchase intention. Online shopping states the recent trends of being able to purchase anything from home with a single click. The main focus of this study is to check the influence of four major variables: convenience, product variety, product risk, and privacy risk which were derived from related literature. Data were collected from 380 students from different universities using simple random sampling. PLS-SEM was used in this study and the results showed that benefits had a positive influence and that risk had a negative influence on online shopping behavior.     Keywords: Perceived benefits, perceived risks, consumer purchase intention, online shopping behavior.

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