Causality of Product Awareness Coconut Flour Towards Future Engagement, Indonesian Market

In order to establish a future engagement of the Indonesian market in terms of coconut flour, awareness of the product is needed for the consumer decision making to purchase the product which will lead to future engagement. This study aims to examine the effects of product and awareness and consumer decision making towards future engagement in Indonesia. By employing SmartPLS, we prove that existence of product has a relatively strong negative relationship with awareness (.55); while awareness has a relatively weak relationshipwith consumer decision making to purchase a product (.37) and the decision made by customer to purchase healthy product have a relatively strong positive relationship towards engagement of the product in the future (.66). Further implications are discussed.

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The future of consumer decision making

European Journal of Futures Research ◽

10.1007/s40309-017-0125-5 ◽

2017 ◽

Vol 5 (1) ◽

Cited By ~ 2

Author(s):

Hanna Willman-Iivarinen

Keyword(s):

Decision Making ◽

Consumer Decision Making ◽

Consumer Decision ◽

The Future

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PURCHASE DECISION MAKING STYLE OF PRIVATE COLLEGE STUDENTS IN BORDER AREAS

Asia Proceedings of Social Sciences ◽

10.31580/apss.v4i2.788 ◽

2019 ◽

Vol 4 (2) ◽

pp. 158-161

Author(s):

Realize Realize

Keyword(s):

College Students ◽

Decision Making ◽

Mobile Phones ◽

Positive Relationship ◽

Private College ◽

Purchase Decision ◽

Consumer Decision Making ◽

Consumer Decision ◽

Decision Making Styles ◽

Border Areas

This study proposes three hypotheses, namely (1) perfecsionistic partially assumed to have an influence on consumer decision-making styles of college students in Batam in purchasing mobile phones, (2) Brand Conscious partially assumed to have an influence on consumer decision-making styles of colllege students in Batam in purchasing mobile phones and (3) Perfectionistic and Brand Conscious are jointly assumed to have an influence on consumer decision-making styles of college students in Batam in purchasing mobile phones. The results of the study shows that Perfectionistic and Brand Conscious have a positive relationship and influence on consumer decision-making styles both individually and jointly.

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GDP-PMI Nexus: Nigeria in Focus

Journal of Economics Management and Trade ◽

10.9734/jemt/2021/v27i230330 ◽

2021 ◽

pp. 59-77

Author(s):

Ochoche Abraham

Keyword(s):

Gross Domestic Product ◽

Positive Relationship ◽

Manufacturing Sector ◽

Negative Relationship ◽

Gdp Growth ◽

Input Price ◽

Real Gdp ◽

Strong Positive Relationship ◽

Strong Negative Relationship ◽

The Relationship

This study seeks to contribute to extant literature on the relationship between the manufacturing and non-manufacturing purchasing manager’s index (PMI) and the real gross domestic product (GDP) in Nigeria. The study was carried out at Statistics Department, Central Bank of Nigeria, Abuja, Nigeria between 2010:Q1 – 2019:Q3 (for seasonally adjusted quarterly real gross domestic product (GDP)) and 2014:M7 – 2019:M9 (for monthly PMI). Pearson correlation test and plots are the adopted methods. The uniqueness of this study is the utilization of growth rates for both variables as well as employing a disaggregated approach in other to drill down to discover the true drivers of the relationship between the two variables. Results shows that CBN PMI is the most reliable of the three PMI indices computed for Nigeria. In addition, input price, output prices and quantity purchased, are the true determinants (from the manufacturing sector) of the direction of real GDP growth. Output price has a strong negative relationship with real GDP (-83%, contemporaneous), while input price too has a strong negative relationship with real GDP (-88% contemporaneous and -90% at lag 1) and quantity of purchases has a strong positive relationship with real GDP. From the non-manufacturing sector, average input price has a strong negative relationship with real GDP (-84%, with 2 periods lag), new export orders have a strong positive relationship with real GDP growth (77% with 3 periods lag) and imports also has a strong positive relationship with real GDP growth (85% with 1 period lag). Because prices have such a significant effect on GDP growth, it is recommended that both the monetary and fiscal authorities work together to curb inflation growth which has been trending upwards.

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