scholarly journals A Model of Perception of Privacy, Trust, and Self-Disclosure on Online Social Networks

Entropy ◽  
2019 ◽  
Vol 21 (8) ◽  
pp. 772 ◽  
Author(s):  
Nemec Zlatolas ◽  
Welzer ◽  
Hölbl ◽  
Heričko ◽  
Kamišalić
Keyword(s):  
Social Networks ◽  
Online Social Networks ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Privacy Risk ◽  
Self Disclosure ◽  
Privacy Concerns ◽  
Significant Relationships ◽  
Privacy Issues

Online Social Networks are used widely, raising new issues in terms of privacy, trust, and self-disclosure. For a better understanding of these issues for Facebook users, a model was built that includes privacy value, privacy risk, trust, privacy control, privacy concerns, and self-disclosure. A total of 602 respondents participated in an online survey, and structural equation modeling was used to evaluate the model. The findings indicate significant relationships between the constructs in this study. The model from our study contributes new knowledge to privacy issues, trust and self-disclosure on Online Social Networks for other researchers or developers of online social networks.

Online Social Networks: Why We Disclose

2010 ◽  
Vol 25 (2) ◽  
pp. 109-125 ◽  
Author(s):  
Hanna Krasnova ◽  
Sarah Spiekermann ◽  
Ksenia Koroleva ◽  
Thomas Hildebrand
Keyword(s):  
Social Networks ◽  
Online Social Networks ◽  
Information Disclosure ◽  
Structural Equation ◽  
Personal Information ◽  
Equation Model ◽  
Self Disclosure ◽  
Network Provider ◽  
Privacy Calculus ◽  
Privacy Risks

On online social networks such as Facebook, massive self-disclosure by users has attracted the attention of Industry players and policymakers worldwide. Despite the Impressive scope of this phenomenon, very little Is understood about what motivates users to disclose personal Information. Integrating focus group results Into a theoretical privacy calculus framework, we develop and empirically test a Structural Equation Model of self-disclosure with 259 subjects. We find that users are primarily motivated to disclose Information because of the convenience of maintaining and developing relationships and platform enjoyment. Countervailing these benefits, privacy risks represent a critical barrier to information disclosure. However, users’ perception of risk can be mitigated by their trust in the network provider and availability of control options. Based on these findings, we offer recommendations for network providers.

scholarly journals Managing consumer privacy concerns and defensive behaviours in the digital marketplace

2020 ◽  
Vol 55 (1) ◽  
pp. 219-246
Author(s):  
Ruwan Bandara ◽  
Mario Fernando ◽  
Shahriar Akter
Keyword(s):  
Information Exchange ◽  
Structural Equation ◽  
Online Survey ◽  
Qualitative Comparative Analysis ◽  
Equation Modeling ◽  
Content Type ◽  
Privacy Concerns ◽  
Consumer Privacy ◽  
Defensive Responses ◽  
Defensive Behaviours

Purpose The purpose of this study is to examine privacy issues in the e-commerce context from a power-responsibility equilibrium theory (PRE) perspective. Design/methodology/approach The data was collected using an online survey (n = 335) from online shopping consumers. This study used partial least squares-structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) techniques to empirically examine the proposed relationships. Findings A lack of corporate privacy responsibility and regulatory protection can deprive consumers of privacy empowerment and damage consumer trust to trigger privacy concerns and subsequent defensive responses. Also, the fsQCA revealed five causal configurations to explain high consumer defensive behaviours. Research limitations/implications This study identifies the importance of PRE theory in the privacy context. Consumer privacy concerns, privacy empowerment and trust are established as strong mediators between corporate/regulatory privacy protection efforts and consumer backlash. The application of fsQCA verified that consumer privacy behaviour can be better explained by different configurations of the same causal antecedents. Practical implications The findings highlight the importance of increasing trust and privacy empowerment as mechanisms to manage privacy concerns and consumer backlash through responsible organisational and regulatory privacy protections. The importance of balancing power and responsibility dynamics for maintaining a healthy information exchange environment is identified. Originality/value This study extends the PRE framework of privacy to include corporate privacy responsibility, privacy empowerment and trust. This is one of the first studies to explore both antecedents and outcomes of privacy empowerment. Also, the application of complexity theory and fsQCA to explain consumers’ defensive responses is novel to the literature.

scholarly journals Factors Affecting Loyalty of Mobile Social Networks' Users

2017 ◽  
Vol 13 (1) ◽  
pp. 66-81 ◽  
Author(s):  
Nastaran Hajiheydari ◽  
Babak Hazaveh Hesar Maskan ◽  
Mahdi Ashkani
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Mobile Social Networks ◽  
Mobile Social Network ◽  
Key Factors ◽  
Factors Affecting ◽  
Social Applications

Increasing world-wide trends of using mobile social networks and the rise of competition between different social applications makes it essential for social network providers and marketers to identify the key factors leading to user loyalty. The purpose of this paper is to identify the key factors that affect the loyalty of mobile social networks users. The proposed model was tested through structural equation modeling techniques and an online survey. The sample consisted of 388 mobile social networks users in Iran. The results indicate that sociability, entertainment and fashion are primary drivers of attitude toward a mobile social network. The results also show the significant role of attitude and satisfaction on consumer loyalty. This study helps both marketers and mobile social network providers know the key drivers of customer loyalty in order to tailor their marketing efforts and communication strategies.

scholarly journals Privacy concerns and self-disclosure in private and public uses of social media

2021 ◽  
Author(s):  
Anatoliy Gruzd ◽  
Ángel Hernández-García
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Public Information ◽  
Information Privacy ◽  
Equation Modeling ◽  
Self Disclosure ◽  
Privacy Concerns ◽  
Single View ◽  
Privacy Paradox ◽  
Social Threats

The study contributes to the ongoing debate about the ‘privacy paradox’ in the context of using social media. The presence of a privacy paradox is often declared if there is no relationship between users’ information privacy concerns and their online self-disclosure. However, prior research has produced conflicting results. The novel contribution of this study is that we consider public and private self-disclosure separately. The data came from a cross-national survey of 1,500 Canadians. For the purposes of the study, we only examined the subset of the 545 people who had at least one public account and one private account. Going beyond a single view of self-disclosure, we captured five dimensions of self-disclosure: Amount, Depth, Polarity, Accuracy, and Intent; and two aspects of privacy concerns : concerns about organizational and social threats. To examine the collected data, we used Partial Least Squares Structural Equation Modeling (PLS-SEM). Our research does not support the presence of a privacy paradox as we found a relationship between privacy concerns from organizational and social threats and most of the dimensions of self-disclosure (even if the relationship was weak). There was no difference between patterns of self-disclosure on private versus public accounts. Different privacy concerns may trigger different privacy protection responses and, thus, may interact with self-disclosure differently. Concerns about organizational threats increase awareness and accuracy while reducing amount and depth, while concerns about social threats reduce accuracy and awareness while increasing amount and depth. Keywords: social media, privacy paradox, private vs public, information privacy, self-disclosure

Factors affecting customers’ intention to use of location-based services (LBS) in the lodging industry

2017 ◽  
Vol 8 (3) ◽  
pp. 337-356 ◽  
Author(s):  
Jungsun (Sunny) Kim ◽  
Sungsik Yoon ◽  
Dina Marie V. Zemke
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Location Based Services ◽  
Equation Modeling ◽  
Content Type ◽  
Factors Affecting ◽  
Privacy Concerns ◽  
Four Dimensions ◽  
Secondary Use ◽  
Hotel Customers

Purpose The purpose of this study is to investigate the determinants of customers’ intentions to use location-based services (LBS) offered by a hotel. The study examined whether hotel customers’ coupon proneness, trust, privacy concerns and familiarity with LBS are significant determinants of their intentions to use LBS. Design/methodology/approach An online survey using a scenario-based narrative was administered to collect data from participants who have smartphones and have stayed at a full-service hotel within the previous 12 months. A research model tested data collected from 402 hotel customers, using confirmatory factor analysis and structural equation modeling. Findings Three proposed determinants (i.e. familiarity, coupon proneness and trust) positively influenced customers’ intentions to use LBS. Out of the four dimensions of privacy concerns (concerns of collection, error, unauthorized secondary use and improper access), only concerns about data collection negatively influenced customers’ intentions to use a hotel’s LBS. Originality/value This study extends the literature on LBS adoption and other technology with privacy issues by modifying existing models and empirically testing it in the new context of hotels.

Laziness as an explanation for the privacy paradox: a longitudinal empirical investigation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jakob Wirth ◽  
Christian Maier ◽  
Sven Laumer ◽  
Tim Weitzel
Keyword(s):  
Private Information ◽  
Structural Equation ◽  
Personal Information ◽  
Past Research ◽  
Equation Modeling ◽  
Smart Devices ◽  
Self Disclosure ◽  
Content Type ◽  
Privacy Concerns ◽  
Privacy Paradox

Purpose“Smart devices think you're “too lazy” to opt out of privacy defaults” was the headline of a recent news report indicating that individuals might be too lazy to stop disclosing their private information and therefore to protect their information privacy. In current privacy research, privacy concerns and self-disclosure are central constructs regarding protecting privacy. One might assume that being concerned about protecting privacy would lead individuals to disclose less personal information. However, past research has shown that individuals continue to disclose personal information despite high privacy concerns, which is commonly referred to as the privacy paradox. This study introduces laziness as a personality trait in the privacy context, asking to what degree individual laziness influences privacy issues.Design/methodology/approachAfter conceptualizing, defining and operationalizing laziness, the authors analyzed information collected in a longitudinal empirical study and evaluated the results through structural equation modeling.FindingsThe findings show that the privacy paradox holds true, yet the level of laziness influences it. In particular, the privacy paradox applies to very lazy individuals but not to less lazy individuals.Research limitations/implicationsWith these results one can better explain the privacy paradox and self-disclosure behavior.Practical implicationsThe state might want to introduce laws that not only bring organizations to handle information in a private manner but also make it as easy as possible for individuals to protect their privacy.Originality/valueBased on a literature review, a clear research gap has been identified, filled by this research study.

Influencers' intimate self-disclosure and its impact on consumers' self-brand connections: scale development, validation, and application

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fernanda Polli Leite ◽  
Paulo de Paula Baptista
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Underlying Mechanism ◽  
Equation Modeling ◽  
Parasocial Relationships ◽  
Confirmatory Factor Analyses ◽  
Self Disclosure ◽  
Content Type ◽  
Consumer Perspective ◽  
Unidimensional Construct

PurposeThis study develops and validates a scale to measure social media influencers' intimate self-disclosure (SMIs' ISD), by accessing consumer perceptions of the intimacy levels of SMIs' self-disclosure. The authors further evaluate the extent to which SMIs' ISD fosters consumers' self-brand connections via consumer-SMI parasocial relationships.Design/methodology/approachThe scale was developed through item generation, purification, and validation. First, items were generated from existing scales and revised based on feedback provided by experts. The items were subjected to exploratory and confirmatory factor analyses using an online survey with 433 participants. Structural equation modeling (SEM) was used to examine the predictive power of SMIs' ISD on parasocial relationships and self-brand connections.FindingsThe results suggest that the perceived SMIs' ISD is a unidimensional construct. As proposed, SMIs' ISD enhances consumer-brand connections through the underlying mechanism of consumers' sense of being in a parasocial relationship with an SMI.Originality/valueThis study advances self-disclosure and influencer marketing literature by addressing the lack of measures on SMIs' ISD from a consumer perspective and the scarcity of empirical understanding of how brands can profit from SMIs' capabilities to make intimate self-disclosure. Based on the literature review, this study is the first to empirically consider factual, emotional, and cognitive intimacy to develop scale and demonstrate the importance of SMIs' ISD in developing consumers' self-brand connections.

scholarly journals Privacy concerns and self-disclosure in private and public uses of social media

2021 ◽  
Author(s):  
Anatoliy Gruzd ◽  
Ángel Hernández-García
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Public Information ◽  
Information Privacy ◽  
Equation Modeling ◽  
Self Disclosure ◽  
Privacy Concerns ◽  
Single View ◽  
Privacy Paradox ◽  
Social Threats

The study contributes to the ongoing debate about the ‘privacy paradox’ in the context of using social media. The presence of a privacy paradox is often declared if there is no relationship between users’ information privacy concerns and their online self-disclosure. However, prior research has produced conflicting results. The novel contribution of this study is that we consider public and private self-disclosure separately. The data came from a cross-national survey of 1,500 Canadians. For the purposes of the study, we only examined the subset of the 545 people who had at least one public account and one private account. Going beyond a single view of self-disclosure, we captured five dimensions of self-disclosure: Amount, Depth, Polarity, Accuracy, and Intent; and two aspects of privacy concerns : concerns about organizational and social threats. To examine the collected data, we used Partial Least Squares Structural Equation Modeling (PLS-SEM). Our research does not support the presence of a privacy paradox as we found a relationship between privacy concerns from organizational and social threats and most of the dimensions of self-disclosure (even if the relationship was weak). There was no difference between patterns of self-disclosure on private versus public accounts. Different privacy concerns may trigger different privacy protection responses and, thus, may interact with self-disclosure differently. Concerns about organizational threats increase awareness and accuracy while reducing amount and depth, while concerns about social threats reduce accuracy and awareness while increasing amount and depth. Keywords: social media, privacy paradox, private vs public, information privacy, self-disclosure

scholarly journals Enhancing intercultural sensitivity: the impact of Erasmus+ mobilities on future Romanian leaders

2021 ◽  
Vol 66 (1) ◽  
pp. 23-48
Author(s):  
Andreea-Ioana Romonți-Maniu
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Intercultural Sensitivity ◽  
Study Data ◽  
Jel Classification ◽  
Video Communication ◽  
Equation Modeling ◽  
Privacy Risk ◽  
Utilitarian Value ◽  
The Impact

"Video communication platforms have steadily risen in popularity in the last two decades, experiencing an exponential growth beginning with 2020 due to the Covid-19 pandemic. The main goal of this study was to explore the mechanism through which antecedents represented by utilitarian value, satisfaction, and privacy risk influence the reuse intention of the Zoom communication platform. A sample of 421 Romanian persons in the 18-26 age group was formed and data were collected using an online survey. Accounting for the reflective nature of the factors considered in this study, data analysis involved covariance-based structural equation modeling done in AMOS. Findings show that while utilitarian value and satisfaction both positively affect reuse intention, privacy risk negatively influences the same behavior. Thus, researchers and practitioners can better comprehend elements determining users’ loyalty of the Zoom platform. Keywords: Zoom platform, utilitarian value, satisfaction, privacy risk, reuse intention. JEL classification: L86, M39. "

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