scholarly journals Feasibility Analysis of Green Travel in Public Transportation: A Case Study of Wuhan

2020 ◽  
Vol 12 (16) ◽  
pp. 6531
Author(s):  
Junjun Zheng ◽  
Yi Cheng ◽  
Gang Ma ◽  
Xue Han ◽  
Liukai Yu
Keyword(s):  
Complex Network ◽  
Structural Equation Model ◽  
Public Transportation ◽  
Structural Equation ◽  
Equation Model ◽  
Subjective Norms ◽  
Urban Traffic ◽  
Factors Affecting ◽  
Individual Level ◽  
Behavioral Attitudes

The demand to alleviate urban traffic and reduce air pollution puts forward high requirements for green travel in public transportation. Thus, study of the feasibility of urban green travel in public transportation is necessary. This study focuses on it from two aspects: City level by complex network and individual level by structural equation model. As for the former, point of interest data on the spatial distribution of urban public transportation in Wuhan city are quantitatively analyzed. Then, a complex network of public transportation in Wuhan is constructed by using the Space L method, and the network characteristics are analyzed. Results show that accessibility coverage is mainly concentrated in the central urban area, and two significant central nodes exist, namely, Linshi and Zhaohu stations. At the individual level, 354 valid questionnaires and the structural equation model were used to explore the factors affecting individual intention of public transportation. Behavioral perceptual outcome, behavioral attitudes, and subjective norms have positive influences on the behavioral intention of public transportation, among which the behavioral attitudes are the most significant, and the subjective norms had the lowest influence. Some suggestions are proposed for Wuhan to improve urban accessibility and for individuals to increase green travel in public transportation.

scholarly journals Structural Equation Model for Evaluating Factors Affecting Quality of Social Infrastructure Projects

2018 ◽  
Vol 10 (5) ◽  
pp. 1415 ◽  
Author(s):  
Shahid Hussain ◽  
Zhu Fangwei ◽  
Ahmed Siddiqi ◽  
Zaigham Ali ◽  
Muhammad Shabbir
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Infrastructure Projects ◽  
Social Infrastructure ◽  
Factors Affecting

The impact of subjective norms, eWOM and perceived brand credibility on brand equity: application to the higher education sector

2020 ◽  
Vol 35 (1) ◽  
pp. 63-74
Author(s):  
Charitha Harshani Perera ◽  
Rajkishore Nayak ◽  
Long Thang Van Nguyen
Keyword(s):  
Higher Education ◽  
Sri Lanka ◽  
Structural Equation Model ◽  
Brand Equity ◽  
Structural Equation ◽  
Equation Model ◽  
Subjective Norms ◽  
Private Higher Education ◽  
Content Type ◽  
Brand Credibility

PurposeThe growing competitive environment in which higher education institutes are immersed has caused them to strengthen their competitive position of a brand and its equity in emerging countries. However, there are several contradictions between the empirically approved determinants and the dimensions of brand equity in higher education. The purpose of this paper is to investigate the structural relationship between subjective norms, electronic word-of-mouth (eWOM), perceived brand credibility and brand equity, taking cross-culturally comparisons between Sri Lanka, and Vietnam.Design/methodology/approachA survey was used to collect data from a sample of 800 undergraduates of private higher education institutions in Sri Lanka and Vietnam in 2019. These data were gathered using purposive sampling and analyzed using a structural equation model. A total of 768 questionnaires were considered valid. In testing the hypothesis and structure among the variables, structural equation modelling was used to determine the relationship between subjective norms, eWOM, perceived brand credibility and brand equity for the higher education institutes in emerging countries.FindingsFor the conceptual framework, the author found that this structural equation model complies with the empirical data. The structural equation model shows that subjective norms, eWOM and perceived brand credibility were significantly related to brand equity. Perceived brand credibility was found to be the mediating variable. Further, the location was found to moderate the relationship between perceived brand credibility and brand equity, highlighting that Vietnamese students are more relying on perceived brand credibility in creating brand equity than their Sri Lankan counterparts.Research limitations/implicationsThe study was conducted at private higher education institutes in Sri Lanka and Vietnam. Future research could benefit from perceptions of undergraduates in public higher education institutes. This study discusses the implications of developing branding strategies for higher education institutions.Originality/valueThe current research contributes to the services marketing and branding literature in the higher education context. The paper presents the crucial elements in building brand equity for higher education institutes to fill the existing gaps in higher education branding literature. The findings of the current study provide strategies to improve the higher education sector.

FACTORS AFFECTING HOPELESSNESS LEVELS OF TURKISH PRETEENAGERS ATTENDING PRIMARY SCHOOL: A STRUCTURAL EQUATION MODEL

2008 ◽  
Vol 36 (1) ◽  
pp. 19-26 ◽  
Author(s):  
Veysel Yilmaz ◽  
Ayşe Sibel Turkum
Keyword(s):  
Factor Analysis ◽  
Primary School ◽  
Structural Equation Model ◽  
Educational Level ◽  
Structural Equation ◽  
Equation Model ◽  
Primary School Students ◽  
School Students ◽  
Factors Affecting ◽  
The Relationship

This study was designed to determine the factors affecting hopelessness about the future of 10–12-year-old Turkish primary school students. Firstly, descriptive factor analysis was applied in order to determine the factors affecting hopelessness levels, then a structural equation model (SEM) was utilized to describe the relationship between the specified factors and hopelessness; these relationships were tested by LISREL 8.54. The results indicated that the preteenagers' level of hopelessness was adversely affected by support received from parents and friends. The hopelessness level was also significantly affected by the preteenagers' positive self-definition and parents' educational level.

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