The young generation has a very important role as the nation's next generation, so it needs special attention to make them strong and independent figures. The young age phase is also a determining gate for the future after completing education (United Nation, 2013). Unfortunately, in Indonesia the number of young unemployed reaches 22.48% (Central Bureau of Statistics, 2018). Under these conditions, one of the efforts that can be done to reduce the unemployment rate is through an entrepreneurial program (Fatoki, 2014). This is a challenge for all parties because Rahmatiah et al (2019) states that currently the young generation of Indonesia is still difficult to become entrepreneurs. Moreover, competition in the 4.0 industrial revolution era is getting tougher. For entrepreneurs in rural areas, the challenges faced are greater than those who live in urban areas (Azzahra & Dhewanto, 2017), however by utilizing digital technology and becoming digital entrepreneurs, rural residents are able to compete, minimize social inequalities and accelerate economic growth (Ratten, 2018 ). Only a few young people have the talent and interest to run a business (Ceptureanu & Ceptueanu, 2015). Therefore an in-depth study of the interests and entrepreneurial processes for rural youth to become a digital entrepreneur is needed. This research was conducted in order to have young digital entrepreneurs who came from rural areas to be able to compete in this 4.0 industry era. Thus, the research questions in this study are: (1). Why does rural youth want to be a digital entrepreneur? How is the entrepreneurial process of rural youth to become digital entrepreneurs?
Keywords: Digital Entrepreneurship, Entrepreneurial Process, Rural Youth
DIGITAL ENTREPRENEURSHIP AND EMPOWERMENT: A CHALLENGE FOR THE EXECUTIVE SECRETARY
