Faculty Opinions recommendation of Goal-related activity in V4 during free viewing visual search. Evidence for a ventral stream visual salience map.

Author(s):  
Melvyn Goodale
Neuron ◽  
2003 ◽  
Vol 40 (6) ◽  
pp. 1241-1250 ◽  
Author(s):  
James A Mazer ◽  
Jack L Gallant

2014 ◽  
Vol 14 (1) ◽  
pp. 6-6 ◽  
Author(s):  
B. S. Krishna ◽  
A. E. Ipata ◽  
J. W. Bisley ◽  
J. Gottlieb ◽  
M. E. Goldberg

2009 ◽  
Vol 21 (2) ◽  
pp. 246-258 ◽  
Author(s):  
Jonathan S. A. Carriere ◽  
Daniel Eaton ◽  
Michael G. Reynolds ◽  
Mike J. Dixon ◽  
Daniel Smilek

For individuals with grapheme–color synesthesia, achromatic letters and digits elicit vivid perceptual experiences of color. We report two experiments that evaluate whether synesthesia influences overt visual attention. In these experiments, two grapheme–color synesthetes viewed colored letters while their eye movements were monitored. Letters were presented in colors that were either congruent or incongruent with the synesthetes' colors. Eye tracking analysis showed that synesthetes exhibited a color congruity bias—a propensity to fixate congruently colored letters more often and for longer durations than incongruently colored letters—in a naturalistic free-viewing task. In a more structured visual search task, this congruity bias caused synesthetes to rapidly fixate and identify congruently colored target letters, but led to problems in identifying incongruently colored target letters. The results are discussed in terms of their implications for perception in synesthesia.


2009 ◽  
Vol 101 (5) ◽  
pp. 2485-2506 ◽  
Author(s):  
Aditya Murthy ◽  
Supriya Ray ◽  
Stephanie M. Shorter ◽  
Jeffrey D. Schall ◽  
Kirk G. Thompson

The dynamics of visual selection and saccade preparation by the frontal eye field was investigated in macaque monkeys performing a search-step task combining the classic double-step saccade task with visual search. Reward was earned for producing a saccade to a color singleton. On random trials the target and one distractor swapped locations before the saccade and monkeys were rewarded for shifting gaze to the new singleton location. A race model accounts for the probabilities and latencies of saccades to the initial and final singleton locations and provides a measure of the duration of a covert compensation process—target-step reaction time. When the target stepped out of a movement field, noncompensated saccades to the original location were produced when movement-related activity grew rapidly to a threshold. Compensated saccades to the final location were produced when the growth of the original movement-related activity was interrupted within target-step reaction time and was replaced by activation of other neurons producing the compensated saccade. When the target stepped into a receptive field, visual neurons selected the new target location regardless of the monkeys’ response. When the target stepped out of a receptive field most visual neurons maintained the representation of the original target location, but a minority of visual neurons showed reduced activity. Chronometric analyses of the neural responses to the target step revealed that the modulation of visually responsive neurons and movement-related neurons occurred early enough to shift attention and saccade preparation from the old to the new target location. These findings indicate that visual activity in the frontal eye field signals the location of targets for orienting, whereas movement-related activity instantiates saccade preparation.


2010 ◽  
Vol 22 (5) ◽  
pp. 918-930 ◽  
Author(s):  
Alexandre Zenon ◽  
Nabil Filali ◽  
Jean-René Duhamel ◽  
Etienne Olivier

Some objects in the visual field are more likely to attract attention because they are either intrinsically eye catching or relevant in the context of a particular task. These two factors, known as stimulus-driven and goal-directed factors, respectively, are thought to be integrated into a unique salience map, possibly located in the frontal or the parietal cortex. However, the distinct contribution of these two regions to salience representation is difficult to establish experimentally and remains debated. In an attempt to address this issue, we designed several dual tasks composed of a letter reporting task and a visual search task, allowing us to quantify the salience of each visual item by measuring its probability to be selected by attention. In Experiment 1, the salience of the visual search items depended on a combination of conspicuity and relevance factors, whereas in Experiment 2, stimulus-driven and goal-directed factors were tested separately. Then, we used transcranial magnetic stimulation to interfere transiently with the function of the right angular gyrus (ANG) or right FEFs in healthy subjects performing these dual tasks. We found that interfering with the ANG and the FEF function specifically altered the influence of salience on the letter report rate without affecting the overall letter reporting rate, suggesting that these areas are involved in salience representation. In particular, the present study suggests that ANG is involved in goal-directed salience representation, whereas FEF would rather house a global salience map integrating both goal-directed and stimulus-driven factors.


2019 ◽  
Vol 39 (11) ◽  
pp. 2114-2124 ◽  
Author(s):  
Koorosh Mirpour ◽  
Zeinab Bolandnazar ◽  
James W. Bisley
Keyword(s):  

For web page designers it is important to consider how the visual components of a page affect how easy it is to use. Visual salience and clutter are two bottom-up factors of stimuli that have been shown to affect attentional guidance. Visual salience is a measure of how much a given item or region in the visual field stands out relative to its surroundings, and clutter is a measure of how much visual information is present and how well it is organized. In this study, we examined the effects of visual salience and clutter in a visual search task in e-commerce pages. Clutter was manipulated by adding grids of varying densities to the background of stimuli. On each trial, participants searched for an item that was either the most or least salient of the items on the page as determined by a computational model of visual salience (Itti, Koch, & Niebur, 1998). The results showed that the high salient targets were found faster than the low salient targets and search times also increased as clutter increased, but these two factors did not interact. We conclude that designers should consider both factors when possible.


Sign in / Sign up

Export Citation Format

Share Document