Salience Representation in the Parietal and Frontal Cortex

2010 ◽  
Vol 22 (5) ◽  
pp. 918-930 ◽  
Author(s):  
Alexandre Zenon ◽  
Nabil Filali ◽  
Jean-René Duhamel ◽  
Etienne Olivier

Some objects in the visual field are more likely to attract attention because they are either intrinsically eye catching or relevant in the context of a particular task. These two factors, known as stimulus-driven and goal-directed factors, respectively, are thought to be integrated into a unique salience map, possibly located in the frontal or the parietal cortex. However, the distinct contribution of these two regions to salience representation is difficult to establish experimentally and remains debated. In an attempt to address this issue, we designed several dual tasks composed of a letter reporting task and a visual search task, allowing us to quantify the salience of each visual item by measuring its probability to be selected by attention. In Experiment 1, the salience of the visual search items depended on a combination of conspicuity and relevance factors, whereas in Experiment 2, stimulus-driven and goal-directed factors were tested separately. Then, we used transcranial magnetic stimulation to interfere transiently with the function of the right angular gyrus (ANG) or right FEFs in healthy subjects performing these dual tasks. We found that interfering with the ANG and the FEF function specifically altered the influence of salience on the letter report rate without affecting the overall letter reporting rate, suggesting that these areas are involved in salience representation. In particular, the present study suggests that ANG is involved in goal-directed salience representation, whereas FEF would rather house a global salience map integrating both goal-directed and stimulus-driven factors.

For web page designers it is important to consider how the visual components of a page affect how easy it is to use. Visual salience and clutter are two bottom-up factors of stimuli that have been shown to affect attentional guidance. Visual salience is a measure of how much a given item or region in the visual field stands out relative to its surroundings, and clutter is a measure of how much visual information is present and how well it is organized. In this study, we examined the effects of visual salience and clutter in a visual search task in e-commerce pages. Clutter was manipulated by adding grids of varying densities to the background of stimuli. On each trial, participants searched for an item that was either the most or least salient of the items on the page as determined by a computational model of visual salience (Itti, Koch, & Niebur, 1998). The results showed that the high salient targets were found faster than the low salient targets and search times also increased as clutter increased, but these two factors did not interact. We conclude that designers should consider both factors when possible.


2016 ◽  
Vol 22 (7) ◽  
pp. 695-704 ◽  
Author(s):  
Krista Schendel ◽  
Nina F. Dronkers ◽  
And U. Turken

AbstractObjectives: Imbalances in spatial attention are most often associated with right hemisphere brain injury. This report assessed 25 chronic left hemisphere stroke patients for attentional bias. Methods: Participants were evaluated with a computerized visual search task and a standardized neuropsychological assessment known as the Behavioral Inattention Test (BITC). Twenty age-matched controls were also tested. Results: Although little to no attentional impairment was observed on the BITC, the computerized visual search task revealed statistically significant contralesional attentional impairment in the left hemisphere stroke group. Specifically, these participants required 208 ms more viewing time, on average, to reliably detect visual targets on the right side of the display compared to detection on the left side, while controls showed a difference of only 8 ms between the two sides. Conclusions: The observation of significant leftward visuospatial bias in this chronic stroke group provides further evidence that the left hemisphere also plays a role in the balance of visual attention across space. These results have implications for left hemisphere patients who are often not screened for visuospatial problems, as well as for theories of visual attention which have primarily emphasized the role of the right hemisphere. (JINS, 2016, 22, 695–704)


2009 ◽  
Vol 21 (4) ◽  
pp. 725-733 ◽  
Author(s):  
John J. McDonald ◽  
Clayton Hickey ◽  
Jessica J. Green ◽  
Jennifer C. Whitman

People are slow to react to objects that appear at recently attended locations. This delay—known as inhibition of return (IOR)—is believed to aid search of the visual environment by discouraging inspection of recently inspected objects. However, after two decades of research, there is no evidence that IOR reflects an inhibition in the covert deployment of attention. Here, observers participated in a modified visual-search task that enabled us to measure IOR and an ERP component called the posterior contralateral N2 (N2pc) that reflects the covert deployment of attention. The N2pc was smaller when a target appeared at a recently attended location than when it appeared at a recently unattended location. This reduction was due to modulation of neural processing in the visual cortex and the right parietal lobe. Importantly, there was no evidence for a delay in the N2pc. We conclude that in our task, the inhibitory processes underlying IOR reduce the probability of shifting attention to recently attended locations but do not delay the covert deployment of attention itself.


2006 ◽  
Vol 44 (8) ◽  
pp. 1137-1145 ◽  
Author(s):  
Oren Kaplan ◽  
Reuven Dar ◽  
Lirona Rosenthal ◽  
Haggai Hermesh ◽  
Mendel Fux ◽  
...  

Sign in / Sign up

Export Citation Format

Share Document