scholarly journals Implementasi Digital Marketing dalam Membangun Brand Awareness Menggunakan Metode Object Oriented Analysis and Design pada Umkm Tekstil Kota Padang

KOMTEKINFO ◽  
2021 ◽  
Vol 8 (2) ◽  
pp. 110-117
Author(s):  
Lutfa Fima Jara ◽  
Muhammad Reza Putra

Padang yaitu salah kota di Sumatera Barat yang merupakan penghasil produk bahan tekstil terbaik, sehingga tak heran jika Padang menjadi acuan trend fashion dan salah satu destinasi wisata belanja di Sumatera Barat. Penelitian ini bertujuan untuk membangun sebuah aplikasi digital marketing yang dapat membantu semua kalangan masyarakat atau konsumen untuk mencari informasi produk tekstil dan pemesanan bahan tekstil secara online dalam membangun brand awareness, dimana dalam pemesanan bahan tekstil ini masih menggunakan cara manual yang mana konsumen harus datang langsung ke toko untuk memesan produk tekstil. Sehingga dengan cara ini belum efektif dari segi waktu maupun biaya, untuk itu peneliti membuatkan aplikasi yang dapat memudahkan masyarakat atau penumpang dalam pemesanan produk tekstil secara online. Dimana Aplikasi terdiri dari dua bagian yakni, admin menggunakan bahasa pemrograman PHP dan MySQL dengan bantuan software Notepad++ dan Xampp.

Author(s):  
Dewan Pelawi

To generate an information system which is in accordance with the needs of company requires an analysis of business processes by observing the running system. Solutions for problems found when doing the business are observed using the systems approach. Object-oriented analysis and design is a method currently used to build an information system. The system development with "Object Oriented Analysis & Design (OOAD)" method stated by Satzinger includes making activity diagram, event table, class diagram, usecase diagrams, usecase description, state chart diagram, deployment and software architecture, first-cut design class diagram, simple sequence diagram (SSD), the sequence diagram (first-cut, view layer, data access layer), communication diagram, updated design class diagram, package diagram, persistent object, user interface. The result obtained after performing all phases is an information system that fits the company needs which is expected to improve the performance and effectiveness in business processes and also support the company's business goals.


Author(s):  
Tor J. Larsen ◽  
Fred Niederman

This research project gathered data about the use of UML and object-oriented analysis and design as the approach to the development of information systems. The data collection method consisted of interviews with information systems application developers with wide ranging differences in background. The authors used causal mapping for analysis of the data gathered. This chapter focuses on the authors’ experiences with causal mapping as a method for exploring issues and relationships. Causal mapping was also used to document tips on its use illustrating these with findings regarding UML and object-oriented analysis and design in particular.


2007 ◽  
Vol 6 (6) ◽  
pp. 818-826 ◽  
Author(s):  
M.K. Jayanthi ◽  
S.K. Srivatsa ◽  
T. Ramesh

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