PERCEIVED SERVICE QUALITY, SATISFACTION AND BEHAVIOURAL INTENTION OF MASS RAPID TRANSIT (MRT) IN MALAYSIA
The main aim of this study was to identify factors that influence the behaviour of consumers of the relatively new public transit system operating in Malaysia, the Mass Rapid Transit (MRT). Specifically, the objective of this study was to examine the relationship between perceived service quality, satisfaction and behavioural intention of MRT users in Malaysia. The structured questionnaire will be used as the primary method for collecting data from MRT users around the Klang Valley. They will be selected based on simple sampling techniques. The questionnaire developed will use instruments taken from previous studies. Feedback from MRT users to be collected at a mall intercept around Klang Valley will be analysed using Structured Equation Modelling (SEM) technique. The findings of this study are expected to help policy makers, especially transport policy to determine the direction of developing the public transport industry in Malaysia to improve the quality of life of the public service users in Malaysia, as well as contribute to the development and economy of the local and national population.