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Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Box office collection of sequel movies: exploring brand extension effect

2021 ◽  
Vol 14 (3) ◽  
pp. 288
Author(s):  
Prem Prakash Dewani ◽  
Mohit Malhan ◽  
Sameer Mathur
Keyword(s):  
Brand Extension ◽  
Box Office ◽  
Extension Effect

Dynamics of Punjab state's tourist image: a social media analytics perspective

2021 ◽  
Vol 14 (3) ◽  
pp. 408
Author(s):  
Viput Ongsakul ◽  
Tanveer Kajla ◽  
Uju Violet Alola ◽  
Sahil Raj ◽  
Tran Tien Khoa
Keyword(s):  
Social Media ◽  
Social Media Analytics

An assessment of employees' intention to retire in Kenya

2021 ◽  
Vol 14 (1) ◽  
pp. 46
Author(s):  
Lucy Jepchoge Rono ◽  
Ester Agasha ◽  
Charles K. Lagat

Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception

2021 ◽  
Vol 14 (3) ◽  
pp. 312
Author(s):  
Vikas Singla ◽  
Viput Ongsakul ◽  
Sahil Raj ◽  
Tran Tien Khoa
Keyword(s):  
Brand Perception ◽  
Relationship Of ◽  
The Relationship

Driving forces affecting the adoption of certifications in the forest-based industry: a systematic literature review

2021 ◽  
Vol 14 (4) ◽  
pp. 453
Author(s):  
Antonino Galati ◽  
Demetris Vrontis ◽  
Maria Crescimanno ◽  
Emanuela Lombardo
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Driving Forces

Sustainable values and willingness to pay: an analysis of an analytical technique

2021 ◽  
Vol 14 (2) ◽  
pp. 216
Author(s):  
Sri Beldona ◽  
Jeffrey P. Radighieri ◽  
Herbert Remidez
Keyword(s):  
Willingness To Pay ◽  
Analytical Technique
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