The Influence of the Use of Online Shopping Mall Comments on Impulse-buying: Focusing on the Moderation Roles of Prior Knowledge and Autonomy

2021 ◽  
Vol 38 (4) ◽  
pp. 5-32
Author(s):  
Min Young Lee
Keyword(s):  
Prior Knowledge ◽  
Online Shopping ◽  
Shopping Mall ◽  
Impulse Buying

scholarly journals Sales Promotion, Hedonic Shopping Value, and Impulse Buying on Online Consumer Websites

2020 ◽  
Vol 76 ◽  
pp. 01052
Author(s):  
Sesilya Kempa ◽  
Kevin Vebrian ◽  
Hakim Bendjeroua
Keyword(s):  
Online Shopping ◽  
Positive Influence ◽  
Partial Least Square ◽  
Sales Promotion ◽  
Least Square ◽  
Impulse Buying ◽  
Fashion Products ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
Online Buying

The phenomenon in the increasing fashion business is caused by online shopping activity, especially in fashion products. In this research, shopping activity is focused on online shopping. Online shopping is also called internet shopping, electronic shopping, online buying, or buying through the internet. Online shopping has become the newest trend for Indonesian as an alternative to buying a product or service. Advertisement and trend are able to influence consumers in doing or deciding to buy. This is the reason people buy excessively unplanned as needed. This research purpose is to observe the sales promotion influence toward impulse buying with hedonic shopping value as intervening to fashion online shopping consumers in Surabaya. This research uses 99 respondents, and the data analysis uses the Partial Least Square (PLS) model. The result shows that sales promotion and hedonic shopping value have significant positive influence on impulse buying. Moreover, hedonic shopping value as variable intervening has an influence between sales promotion to impulse buying.

Activation Plan for Online Shopping Mall of Kids' Furniture

2015 ◽  
Vol 15 (1) ◽  
pp. 291-298
Author(s):  
Eun-Young Jang ◽  
Sang-Joon Lee ◽  
Kyeong-Rak Lee ◽  
Sang-Hyun Lee
Keyword(s):  
Online Shopping ◽  
Shopping Mall

The effects of consumer innovation resistance to usage intention of online shopping mall based on AI curation services

2018 ◽  
Vol 19 (6) ◽  
pp. 91-108
Author(s):  
Hyeog In Kwon ◽  
Bo Hyun Baek ◽  
Yong Su Jeon ◽  
Yea Jin Ahn
Keyword(s):  
Online Shopping ◽  
Shopping Mall
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